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    Paid Search Specialist - Charlotte, United States - Optomi

    Optomi
    Optomi Charlotte, United States

    2 weeks ago

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    Description

    As a Paid Search Specialist, you will be responsible for managing and optimizing PPC campaigns to drive traffic, improve ROI, and meet business objectives. You will collaborate with the marketing team to develop strategies, execute campaigns, and analyze performance metrics.

    • Develop, implement, and manage PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media advertising platforms.
    • Conduct keyword research and analysis to identify high-performing keywords and optimize campaigns for maximum ROI.
    • Write compelling ad copy and create engaging ad creatives to improve click-through rates and conversion rates.
    • Monitor campaign performance and analyze key metrics such as click-through rate, conversion rate, and cost per acquisition.
    • Conduct A/B testing of ad copy, landing pages, and other campaign elements to optimize performance.
    • Identify opportunities for campaign optimization and make data-driven recommendations to improve results.
    • Stay up-to-date with industry trends, best practices, and algorithm updates to ensure effective campaign management.
    • Collaborate with other marketing team members, including designers and content creators, to ensure cohesive messaging and branding across campaigns.
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