- Reporting directly to the Director of User Acquisition North America, devising an acquisition strategy and plan across multiple games and studios.
- Analyze data and optimize campaign performance towards Return on Investment (ROI) and CPI:LTV
- Work closely with other departments, such as creative, product development, data analytics, and customer support, to ensure a seamless user experience and optimize user acquisition efforts
- Maintain existing UA channels while testing and launching new channels
- Stay updated on industry trends, best practices and changes in acquisition algorithms to continuously improve UA performance
- Conduct competitor analysis and provide recommendations for improvement based on market trends and user behavior
- Collaborate in building out new BI reporting tools (Looker preferred)
- Communicate clearly to management, the plans, status, challenges to meeting objectives
- Mobile UA experience: 2-4 years prior relevant experience in User Acquisition at an agency or developer side
- Expertise in Google, Applovin, Ironsource, Unity and DSPs
- Analytical mindset: Proficiency with Excel and proven track record for working with complex data, presenting them in an understandable way, and translating them into meaningful decisions
- Experience in working with creative agencies (internal and external) and writing briefs
- Ability to stay organized and create new testing processes that increase efficiency
- Excellent communication and interpersonal skills to collaborate with cross-functional teams and build relationships with partners
- Strong strategic thinking and problem-solving skills to identify opportunities and challenges and develop effective marketing strategies to achieve business goals
- Excellent work ethic and ability to manage multiple projects in a results-oriented manner
- Experience in bringing new mobile games to market preferred
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Description
Job Description
Job DescriptionLocation: Remote from USA or Canada
Our marketing campaigns attract new players to our games by using the latest technologies and collaborating with major companies in the industry. We are passionate about working as an interface between creativity, data and technology and our campaigns reach millions of people worldwide. Our close collaboration with experts around the world, flat hierarchies, and use of the latest technologies like AI is what we are proud of.
