- Develop and implement comprehensive marketing strategies aligned with company objectives
- Conduct market research and analysis to identify trends, opportunities, and threats
- Define target audiences and segment markets to optimize marketing efforts
- Oversee brand positioning, messaging, and visual identity across all channels
- Ensure brand consistency and integrity in all marketing communications
- Manage brand reputation and crisis communications effectively
- Lead the conceptualization, planning, and execution of marketing campaigns
- Monitor campaign performance and ROI, adjusting strategies as needed
- Coordinate with creative teams, agencies, and vendors to produce high-quality marketing materials
- Drive digital marketing initiatives, including email marketing, social media and content marketing
- Optimize digital channels to generate leads, increase website traffic, and improve conversion rates
- Stay abreast of digital marketing trends and emerging technologies
- Collaborate with product management teams to develop effective product marketing strategies
- Create compelling product messaging and positioning to drive adoption and sales
- Support product launches with targeted marketing campaigns and sales enablement materials
- Recruit, develop, and mentor a high-performing marketing team
- Provide guidance, support, and feedback to team members to foster professional growth
- Foster a culture of collaboration, creativity, and accountability within the marketing department
- Work closely with sales, product development, and other departments to align marketing efforts with overall business objectives
- Collaborate with senior leadership to communicate marketing strategies, results, and recommendations
- Develop and manage the marketing budget, allocating resources effectively to maximize ROI
- Monitor expenses and track performance against budgetary goals
- Strategic Vision : Developing a clear and compelling marketing strategy aligned with the overall business objectives. This involves understanding market trends, customer needs, and competitive landscapes
- Leadership : Building and leading a high-performing marketing team. This includes hiring the right talent, providing guidance and mentorship, and fostering a collaborative and innovative culture
- Innovation : Staying ahead of industry trends and technological advancements to innovate in marketing strategies and tactics. This involves experimenting with new channels, technologies, and creative approaches to engage and attract customer
- Collaboration : Building strong cross-functional relationships with other departments such as sales, product development, and finance. Collaboration ensures alignment and integration of marketing efforts with overall business objectives
- Adaptability : Being adaptable and agile in responding to changing market dynamics, consumer behaviors, and competitive pressures. This includes being able to pivot strategies quickly and efficiently when necessary
- Communication Skills : Effectively communicating marketing strategies, goals, and performance metrics to stakeholders at all levels of the organization. This includes presenting findings, insights, and recommendations in a clear and compelling manner
- Bachelor's degree in Marketing, Business Administration, or related field (Master's degree preferred)
- Proven experience (15 + years) in marketing leadership roles, preferably in the semiconductor industry
- Demonstrated success in developing and executing strategic marketing plans
- Strong analytical skills and ability to interpret data to drive decision-making
- Excellent communication, presentation, and interpersonal skills
- Ability to thrive in a fast-paced, dynamic environment and lead cross-functional teams effectively
- Proficiency in marketing automation tools, CRM systems, and digital analytics platform
- Competitive salary, bonuses and benefits package
- Opportunity to work with a dynamic & diverse team and contribute to the exponential growth of a leading semiconductor trade association
- Professional development opportunities and career advancement potential
- International travel and opportunities to meet and interact with global dignitaries
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VP, Corporate Marketing - Milpitas, CA, United States - SEMI
Description
Compensation: $250,000 - $315,000/year (SF Bay area residents only) Note: the exact compensation may vary based upon skills and experienceThe Vice President of Marketing plays a strategic role in developing and executing marketing initiatives to drive organization growth, enhance brand awareness, and shape SEMI's image as the preeminent trade association for the semiconductor and micro electronics industry. This individual will lead a team of marketing professionals, collaborate closely with other departments and regions to achieve organizational goals. This is a full-time, exempt position which reports directly to our Chief Marketing Officer
CORE RESPONSIBILITIES: Strategic Planning
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