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    Sr Director, Partnership Marketing - New York, United States - Paramount

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    Description

    Overview:



    The Sr Director of Partnership Marketing will play a pivotal role driving the partnership marketing strategy, building relationships with business partners, and ensuring Pluto TV is top of mind, top of heart with our clients in line with their evolving needs and objectives. The ideal candidate for this role has a proven track record of successfully generating innovative, interesting concepts with our business and growth goals in mind. Join the team

    The Sr Director will lead the development and communication of a clear editorial and storytelling vision and plan aligned with Pluto TV's overall marketing and business goals. This role requires understanding of both the development of new emerging products and steady growth of well-established businesses. To be successful, you will build and implement successful partner marketing strategies and plans based on a solid understanding of product capabilities, product marketing goals, and partner channel dynamics. This role will be a critical cross-functional partner to Distribution, Business Development/Strategic Partnerships, Ad Sales, Paid Media, Brand, and Paramount Owned + Operated media teams.

    Responsibilities:

    • Create and implement a partnerships strategy, promoting impactful and mutually beneficial collaborations that align with diverse client objectives.
    • Help define which business areas to prioritize for partnerships by deepening our understanding of the commercial landscape, to better understand partnership gaps, needs, and priorities.
    • Define content plans based on market trends, audience insights, and competitive analysis.
    • Builds the materials to enable our partner-facing teams to execute on our goals quickly and effectively.
    • Collaborate with key partners to define content themes, priority narratives, and messaging.
    • Partner closely with Distribution, Business Development/Strategic Partnerships, Brand, Ad Sales and Paramount Owned + Operated media team.
    • Partner with international marketing team to share standard processes and create a global playbook.

    Basic Qualifications:

    • 12+ years experience in partner marketing, with 8+ years in a leadership role.
    • A self-starter who can proactively and independently drive progress across multiple collaborator groups; highly collaborative, self-driven, and able to navigate through ambiguity.

    Additional Qualifications:

    • Bachelor's degree in marketing, Business, or relevant experience
    • Passion for understanding our partners' businesses and finding ways to deliver win-win value.
    • Ability to bring a partner-focused perspective to bear to influence broader company decision making.
    • Effective communicator with a confident and collaborative style, adept at aligning internal and external partners, extremely responsive and effective with both written and verbal communication.
    • Familiarity with marketing technologies, customer segmentation, and digital marketing channels.
    • Leadership and team management skills.
    • Strong project organizational skills and the ability to prioritize and meet deadlines.

    #LI-Hybrid

    Join the Paramount Streaming Talent Community Get the inside scoop on life at Paramount Streaming and about career opportunities.

    Pluto TV, a Paramount Global company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and trending digital series. Headquartered in West Hollywood, Pluto TV has offices in New York, Silicon Valley, Chicago and Berlin.

    ADDITIONAL INFORMATION

    Hiring Salary Range: $124, ,

    The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.

    Paramount is an equal opportunity employer (EOE) including disability/vet.

    At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

    If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling or by sending an email to Only messages left for this purpose will be returned.



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