- Independent Contributor- Results-oriented, resourceful, strategic thinker with a strong sense of accountability with proven track record of relevant business experience.
- 10+ years of related experience in online business (ecommerce & ) preferably within Prestige Beauty, Online Retailer, and/or High-Growth DTC brand.
- Experience leading and accelerating Performance Marketing and Retailer Media engagements with 3rd Party Retail Partners
- Direct and Indirect Database Marketing Program Management
- Brand CRM/Loyalty marketing and paid digital experience for acquisition marketing
- Ability to expedite and define processes without losing sight of delivering the end-goal
- Experience mentoring and developing junior team members
- Experience with pure plays, 3PPs and Affiliate Marketing a plus
- Superior ability to build internal and external cross-functional partnerships through clear verbal and written communications
- Ability to elaborate strategy for SME and non-SME Business Audiences
- Keen planning skills incorporated with an entrepreneurial spirit
- Adapts quickly to change, is flexible and can work well in a matrix environment
- Has a global mindset, is detailed and execution oriented
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Ecommerce Partnership Marketing - New York, United States - Randstad Enterprise
Description
Our client, a prestigious beauty company, is looking to bring on a Director, Ecommerce Partnership Marketing & CRM.
This opportunity would be a 7 month contract role. This would be a hybrid onsite role in Manhattan (NYC).
This position would be a great fit for someone looking to work with a large, organized, global company where there are endless opportunities. If that sounds like you, please apply
This role will lead new partnership opportunities to grow eCommerce with a focus on Online Channel Acceleration, Consumer Acquisition & Retention, and Data Analytics.
The scope includes evolution of online channel growth strategy in mature and emerging markets, development of a Consumer Data Strategy for Travel Retail, and planning and execution of new partnership initiatives with multi-regional Duty-Free Retailers, airlines and 3PPs.
This role is responsible for elaboration of strategic data-capture roadmaps, go-to-market execution plans for Retailer Media & Database Marketing, and leading the pilot and roll-out of new Digital Shelf Analytics Tools. This role will work in close collaboration with cross-functional partners within Travel Retail Worldwide and Regional Counterparts. The role will also continue to foster long-term partnership with the enterprise to harmonize Online and Consumer Data Approach that is specific to the Online Travel Retail Channel.
The successful candidate will have a proven track record of launching & scaling ecommerce and (e-Retail) for beauty or luxe brands, with balanced experience between global and market operational roles. Candidate must have experience with Retailer media networks and Coop Programs, 3rd Party Database marketing, CRM, and Online business analytics.
Responsibilities
Continue to evolve and equip the Travel Retail Online business with go-to-market Retailer Media & CRM playbooks, new data analytics tools, and partnership marketing initiatives. This role will work in partnership with the Consumer Acquisition and Retention Manager for Travel Retail Worldwide.
Core Project Focus:
Retailer Media Approach & Playbook- Lead elaboration and roll-out of TR Global guidelines for Retailer Media Participation
Database Marketing Activation- Codify existing Best-Practices from mature markets in APAC to define a tactical guardrails for activating and accelerating in database marketing.
Pilot and Evangelize New Data Analytics Tools- Lead Strategic and Project Engagement with 3rd Party Vendors on the continuation of pilot roll-out and enablement of new digital-shelf analytics across key markets defined within the scope and project plan.
Partnership Marketing Acceleration & Innovation- Lead End-to-End exploration of Travel partnership marketing capabilities with existing and new partners to deliver go-to-market and campaign playbooks focused on Retail Driving Conversion and Lead Generation Initiatives to accelerate Consumer Data Capture.
Consumer Acquisition & Retention- Elaborate strategic roadmap encompassing of Data Architecture, Platforms, and Marketing Use-Cases for 1st Party Consumer Data Capture (Online, In-store, and via 3rd Party Partner).
Qualifications
Ecommerce Partnership Marketing professionals in New York City
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