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    Sr. Marketing Campaign Manager, Global Campaigns, AI - Seattle, United States - Abs Data

    Abs Data
    Abs Data Seattle, United States

    3 weeks ago

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    Description

    Job title:
    Sr. Marketing Campaign Manager, Global Campaigns, AI & Machine Learning


    Company:
    Amazon


    Job description :

    DESCRIPTION


    Experienced, self-directed Senior Campaign Manager and leader sought to drive strategy and development for Amazon Web Services (AWS) Global Campaigns for AWS AI and Machine Learning services.


    The Senior Campaign Manager is responsible for the strategy, development, execution, reporting and optimization of global campaigns, working with internal stakeholders, including Product Marketing, Field Marketing, Brand Marketing, Segment Marketing, and Executive Programs, as well as external agencies and third-party content developers and publications.


    The ideal candidate will be able to manage multiple programs at one time, and will have a proven track record executing integrated lead generation campaigns that drive demand, acquire new leads, increase product adoption, and expand awareness of AWS solutions.

    Key job responsibilities


    Lead the strategy, development, and optimization of integrated campaigns, focused on key AWS priority solution themes and topics that are designed to generate leads for AWS Sales teams globally.

    Collaborate across a dynamic ecosystem of stakeholders to define, develop, and implement integrated campaign strategies.

    Create optimized programs to generate leads and adoptions at scale across a number of audience segments.

    Utilize customer buyer's journey to architect innovative multi-channel engagement programs.

    Orchestrate campaign and content development across a network of contributors and stakeholders.

    Develop rich, bar-raising content designed to shift perception and acquire net-new marketable contacts.

    Manage program budget with accountability for campaign return on investment (ROI).

    Partner with external agencies in support of campaign asset creation and execution.


    Dive deep into data with reports and dashboards in Tableau and Adobe Analytics to provide visibility into marketing campaign results, measure campaign effectiveness, and drive strategic decision making focused on campaign optimization.

    Clear, consistent, and frequent communication with stakeholder teams to outline strategy, tactics, goals, and performance for campaigns.

    Travel Required: 15%, including occasional international.

    A day in the life


    During campaign development you will work collaboratively with key stakeholders and partners, including Product, Field, Brand, and Segment Marketing teams, as well as agencies, to develop campaign strategy and supporting content.

    You will then work in close collaboration with Digital, Field, and Paid Media marketing teams to activate and launch the campaign.

    Post launch, you will track campaign results and report weekly and monthly performance to key stakeholders.

    You will highlight performance against goals, identify risks, challenges, and areas of opportunity, as well as campaign optimizations to be implemented based on insights garnered from data.

    About the team


    In collaboration with key partners, including Geo Field Marketing, Public Sector Marketing, IBU Marketing, Product Marketing, Segment Marketing, Sales, Training & Certification, and Partner Marketing, the Global Campaigns organization develops programs to promote AWS priority solution themes and services.

    The lead generation, adoption, and engagement campaigns are developed centrally and deployed globally in partnership with Geo Field Marketing.

    We are open to hiring candidates to work out of one of the following locations:

    Austin, TX, USA | Chicago, IL, USA | San Francisco, CA, USA | Santa Monica, CA, USA | Seattle, WA, USA


    BASIC QUALIFICATIONS
    – 7+ years of professional non-internship marketing experience

    – 7+ years of developing and managing acquisition marketing or channel programs experience

    – Experience building, executing and scaling cross-functional marketing programs


    PREFERRED QUALIFICATIONS
    – Experience driving direction and alignment with large cross-functional teams and agency partners

    – Experience developing and executing campaigns across a multitude of timezones and languages

    – Experience in a business-to-business (B2B) environment, high-tech products/services

    – Experience with test and learn, marketing optimization, and experimentation

    – Experience using data and metrics to measure impact and determine improvements

    – Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

    Amazon is committed to a diverse and inclusive workplace.

    Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

    For individuals with disabilities who would like to request an accommodation, please visit


    Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

    Our compensation reflects the cost of labor across several US geographic markets.

    The base pay for this position ranges from $94,600/year in our lowest geographic market up to $185,000/year in our highest geographic market.

    Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.

    Amazon is a total compensation company.

    Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.

    For more information, please visit Applicants should apply via our internal or external career site.

    Expected salary :
    $94600 per year


    Location :
    Seattle, WA


    Job date :
    Thu, 17 Aug :05:25 GMT

    #Marketing #Campaign #Manager #Global #Campaigns #Machine #Learning

    Apply for the job now

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