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    Global Channel Marketing Director - Seattle, United States - Seclore

    Seclore
    Seclore Seattle, United States

    3 weeks ago

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    Description

    Global Channel Marketing Director

    Location: Seattle, WA (hybrid)

    About Seclore:

    Seclore is a company driven by innovation, dedicated to providing businesses worldwide with cutting-edge information security and data protection solutions. In our continuous expansion globally, we are in search of a dynamic Channel Marketing Director to lead our marketing efforts across international markets. Come be a part of a forward-thinking team committed to creating secure and smart environments for businesses worldwide.

    Job Summary:

    Looking for a Channel Marketing Director to play a pivotal role in formulating and implementing strategic marketing plans aimed at boosting growth and engagement through global channel partners and strategic tech collaborators. We need a strategic mind with a flair for creativity, exceptional interpersonal skills, and the ability to handle multifaceted projects across various markets and countries.

    Overview:

    As the Channel Marketing Director, you will be responsible for developing and overseeing marketing strategies that support our sales channels and strategic technology partners. This role requires extensive collaboration within the partner network on a global scale to ensure success and alignment with our strategic objectives.

    Key Responsibilities:

    Strategy Development and Execution:

    • Create and execute comprehensive marketing strategies to boost Seclore's brand visibility within the channel ecosystem.
    • Establish clear objectives and measurable goals for channel performance.
    • Collaborate closely with sales, channel management, and product marketing to ensure a cohesive market approach.
    • Analyze market trends and competitor activities to identify opportunities and threats, adjusting strategies based on market insights for optimal channel performance.

    Channel Support and Partnership Management:

    • Offer marketing support and craft personalized marketing materials for channel partners.
    • Develop and nurture strong relationships with channel partners, ensuring regular communication and alignment with company objectives.
    • Act as a bridge between the company and its partners, incorporating partner feedback to refine product offerings and marketing strategies.
    • Oversee the marketing budget for channel activities, ensuring efficient allocation and spending.

    Channel & Partner Program Management:

    • Establish and manage scalable channel investment programs like marketing development funds (MDF) for joint marketing and sales initiatives.
    • Coordinate and engage in events such as trade shows, conferences, and webinars to elevate company and partner visibility.
    • Channel & Partner Enablement: Deliver training and continuous support to channel partners on product updates, marketing campaigns, and strategic market shifts.
    • Distribute MDF according to partner performance and strategic value, adhering to company guidelines.
    • Monitor fund utilization, enhance the MDF program based on partner feedback, and track the effectiveness of through-channel marketing campaigns.
    • Report to senior management on MDF usage and its impact on sales and brand recognition.

    Qualifications:

    Minimum of 10-12 years of marketing experience, including in channel or partner marketing within a growing organization.

    Demonstrated success in developing effective marketing strategies and campaigns driving revenue growth and boosting partner engagement.

    Strong leadership skills collaborating with diverse teams across various locations.

    Excellent communication, negotiation, and presentation abilities.

    Experience in establishing channel and marketing programs during the scale-up phase of companies ranging from $20M to $200M.

    Ability to thrive in a fast-paced, dynamic environment and proficiency in SFDC and marketing automation tools.

    Familiarity with global channel partner ecosystems and through-channel marketing playbooks...

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