Jobs
>
Seattle

    Director of Digital Marketing - Seattle, United States - CSC Generation

    CSC Generation
    CSC Generation Seattle, United States

    1 week ago

    Default job background
    Description
    With over 50 stores and the largest avocational cooking program in the US,

    Sur La Table


    offers an unsurpassed selection of exclusive and premium-quality goods for the kitchen and table–and the culinary expertise and inspiration to go along with it.

    Whether the job entails interacting with our customers, driving digital growth, or providing vital behind-the-scenes support, we're all here for the same reason – to roll up our sleeves and create happiness through cooking and sharing good food

    The Director, Digital Marketing and CRM is a highly strategic role that will lead Sur La Table's customer retention & CRM efforts and support multi-channel integrated campaigns.

    This role oversees email and SMS directly and develops/executes strategies with cross functional partners for multi-channel integrated campaigns.

    The ideal candidate will have a passion for developing customer facing digital marketing campaigns and an expertise in email marketing, driving customer engagement, retention, and loyalty to drive growth in the hardgoods and culinary business.

    You will provide expertise, vision, and leadership to continue the evolution of our customer facing digital marketing campaigns, to successfully build profitable, long-term customer relationships across all channels.

    This role will develop and nurture strong connections with our most valued and loyal customers through personalization and leveraging technology.

    This role will be vital to driving increased revenue and engagement from the different segments and channels, with a focus on email/SMS growth.

    They will accomplish this through varied strategies, grounded in fact-based decision-making and elevated with brand loyalty.
    At Sur La Table, we pride ourselves on our entrepreneurial spirit and continue to do things differently.

    To excel in this role, you will be agile and adaptable to the ever-changing needs of our business including hard goods as well as culinary.

    This role requires a creative, data-driven decision maker and planner, who thrives on working cross-functionally with executive, business, and marketing teams in a multi-channel environment, as well as with external vendors and partners.

    Your leadership acumen, experience in storytelling and bias for performance enablement will empower your team, coordinate your partners and inspire executive leadership.

    This position will report into the

    VP & GM, Ecommerce.
    What you get to do every day:


    Lead the Email & SMS Marketing team, and efforts to identify, evaluate, and prioritize potential strategic growth opportunities in customer database by retaining existing customers and attracting new customers in both hardgoods and culinary.

    Develop industry-leading personalized customer journeys at all stages of the customer lifecycle to deepen the relationship with customers, including customer needs, messaging strategy, offer strategy, and engagement timing.

    Define the personalization strategy with a lens of the existing tools and capabilities and a plan to develop and expand on this over time to achieve results

    Develop and implement customer-centric and data-driven strategies, working with the paid, owned and earned marketing channels and customer touchpoints (in-store and online).

    Align all customer touch points with targeted creative communications developed and produced to match our defined customer segments and meet the specific campaign objectives.

    Work cross-functionally with eCommerce, e-mail/SMS, performance marketing, social media and retail teams to create marketing campaigns that drive incremental engagement, revenue and appeal to every customer.

    Lead initiatives that drive revenue in both retail and e-commerce platforms, and own responsibility for lifecycle segmentation, channel optimization, a/b testing, and partnership strategies.

    Cultivate and advance the level of internal talent, and develop a high-performing, collaborative team across email and SMS.

    Create continuous improvements for all key customer metrics: customer retention, acquisition, conversion, cross sell, customer migration, lifetime value – gross and net (ROI), enhanced value to program (benefits).

    Set and achieve customer lifetime value goals to drive increased frequency, AOV, retention, and multi-channel buyers.

    In a coordinated effort, align with key stake holders and enable cross functional partners; including Brand Marketing, Creative Strategy and Merchandising Strategy – driving revenue growth to plan.

    Define and manage the Sur La Table Perks offer(s), including program structure, roadmap, benefits, program offer expense management, as well as implementing and managing the data architecture systems needed to support long-term goals.

    Enhance all retention programs and develop predictive analytics models - by segment - that will determine who to contact, by what channel and with what offer that will drive retention and growth.

    Lead new-offer development and existing program evolution to create go-to-market assets and toolkits for the organization.

    Partner with Brand Marketing, the Business, Finance, Analytics, Planning and Merchandising teams to analyze business and marketing data to identify key drivers, tactics, and associated dependencies for driving conversion, retention, and cross-selling.

    Drive continued innovation in evolving marketing programs that most effectively engage customers and drive value.

    Maintain, analyze, produce, and communicate to management, third parties, and partners the progress, opportunities and results of all retention and loyalty initiatives.

    Prepare annual budgets for programs assigned and manage expenses in accordance with established budget, while maximizing profitability.
    Some travel will be required.
    What you bring to the role:

    Four-year college degree in Marketing and/or Business Administration preferred

    Five years of progressively increased responsibility in ESP, CRM, CDP, database, and loyalty/lifecycle marketing using lifecycle methodology, analytics and data-driven insights with customer profiles/segmentation, customer database mining, predictive modeling, and sales analysis.

    Advanced background in loyalty and lifecycle marketing required, as is experience with growing house file and lifetime value through acquisition, retention, frequency and AOV focused campaigns.

    Loyalty program experience required.
    Experience with vendor management and roadmap planning is required.
    Excellent analytical and statistical skills and verbal presentation and written communication skills are required.
    Related experience in a retail organization is required.
    Five years' experience in a supervisory or managerial role required.
    Excellent skills in Microsoft Office Suite and related applications. An equivalent combination of education and related experience can substitute for a degree.
    What's in it for you?

    PTO for salaried employees
    Medical/Dental/Vision and a variety of supplemental policies available
    Company 401K match
    Company Health Spending Account (HSA) match
    Company provides group life insurance at no cost
    COBRA reimbursement for salaried employees until health insurance eligible
    Paid Holidays
    Birthday off with pay
    Generous employee discounts
    What our interview process looks like:

    Depending on the position, our application and interview process may vary, but here are some of the ways we get to know you better:

    Step 1 :
    Match most of the requirements and qualifications for the position? We want to chat.

    A recruiter will reach out to you via email to schedule some time to learn more about our company and get to know you better.

    Remember, you're also interviewing us

    Step 2:
    Our assessments (if applicable to the role) measure your analytical and business acumen. We use them to better understand your expertise. Each person interviewing for the same role receives the same assessment, which helps us evaluate candidates equally and consistently.

    Step 3 :
    Virtual or in-person interviews depending on your location. Our hiring team will learn more about your prior experience and challenges you've faced. Be prepared with detailed examples. Concise and well-organized answers are ideal.

    Step 4 :
    Offer This is where things get really exciting. We gather all data from your interviews and conduct a final review.

    If qualified for the position, your recruiter will connect with you via phone to present a verbal offer we know you'll be excited about.

    $100,000 - $150,000 biweekly


    Compensation range:
    $100,000-150,000K USD

    Salary range commensurate with experience and qualifications.


    CSC Generation Holdings family of brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, provincial, state or local laws.

    CSC Generation Holdings family of brands is committed to the full inclusion of all qualified individuals. As part of this commitment, CSC Generation will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed, please contact

    #J-18808-Ljbffr
  • The Archdiocese of Seattle

    Digital Marketing Specialist

    4 weeks ago

    The Archdiocese of Seattle Seattle, United States

    DIGITAL MARKETING SPECIALIST · FULL-TIME · POSITION START DATE: AUGUST 1, 2024 · ABOUT KENNEDY CATHOLIC · Kennedy Catholic High School is a private Catholic high school located in Burien, Washington. It is the mission of Kennedy Catholic to cultivate a diverse community of learne ...

  • Security Properties

    digital marketing manager

    1 day ago

    Security Properties Seattle, United States

    Security Properties Residential has an opening for Digital Marketing Manager · At Security Properties Residential (SPR), with 100+ apartment communities in 10+ states, we are looking for talented and exceptional team members to join our team SPR offers a unique workplace that fo ...

  • Niantic Inc

    Director, Digital Marketing

    1 day ago

    Niantic Inc Seattle, United States

    At Niantic, we're passionate about real-world, social, mobile games that inspire players to explore the world together We are seeking a Directorto lead our social media team in their effort to build and grow engaging online communities. In this role you'll define digital strategi ...

  • Blackstone Talent Group

    Digital Marketing Specialist III

    2 weeks ago

    Blackstone Talent Group Seattle, United States

    The Digital Media Operations Specialist is an individual contributor, reporting to the Senior Digital Marketing Operations Manager on our fast-growing Global Digital Marketing team. Your responsibilities will include budget planning and reconciliatio Marketing Specialist, Digital ...

  • Ursus Inc

    Digital Marketing Specialist III

    2 weeks ago

    Ursus Inc Seattle, United States

    JOB TITLE: Digital Project ManagerLOCATION: RemoteDURATION: 6+ monthsPAY RANGE: $ /HourTOP 3 SKILLS: 3+ years of experience in digital marketing/project management. Experience using Asana and Google Sheets. Experience with budget management.COMPANY:Our client, a Fortune 500 data ...

  • Ursus Inc

    Digital Marketing Specialist III

    3 days ago

    Ursus Inc Seattle, United States

    JOB TITLE: Digital Project Manager · LOCATION: Remote · DURATION: 6+ months · PAY RANGE: $ /Hour · TOP 3 SKILLS: · 3+ years of experience in digital marketing/project management. · Experience using Asana and Google Sheets. · Experience with budget management. · COMPANY: · ...

  • Fujisan Marketing

    Digital Marketing Business Development

    3 weeks ago

    Fujisan Marketing Seattle, United States

    Job DescriptionJob Description · Do you love digital marketing? Are you looking for a role where you are focused on growing business opportunities with a solution/consultative approach? · Fujisan Marketing, a Seattle based digital marketing firm is searching for a Business Develo ...

  • Thomson Reuters

    Field Sales Executive, Digital Marketing

    2 weeks ago

    Thomson Reuters Seattle, United States Full time

    Are you passionate about the chance to bring your sales experience to a world class company that is market leading for both content and technology? We're looking for experienced Sales Executives to join our FindLaw Field Executive Team. (REMOTE) · The Sales Executive, Field Sales ...

  • Blanton Turner

    Digital Marketing Manager

    3 weeks ago

    Blanton Turner Seattle, United States

    Job Type Full-timeDescriptionAre you a dynamic marketer passionate about real estate and driven to produce tangible results? Join Blanton Turner, a leader in Seattle's property management and development sector, as our new Digital Marketing Manager. In this role, you will spearhe ...

  • Aquent

    Digital Marketing Manager

    3 weeks ago

    Aquent Seattle, United States

    Overview · Placement Type: · Permanent · Salary (USD): · Up to $85K USD/$120K CDN · Start Date: · May/June 2024 · A sustainable, boutique consumer product company in food/beverage space is hiring a Digital Marketing Manager on a permanent basis. In this role the Digital Marke ...

  • Aquent

    Digital Marketing Manager

    3 weeks ago

    Aquent Seattle, United States

    Overview · Placement Type: · Permanent · Salary (USD): · Up to $85K USD/$120K CDN · Start Date: · May/June 2024 · A sustainable, boutique consumer product company in food/beverage space is hiring a Digital Marketing Manager on a permanent basis. In this role the Digital Ma ...

  • Amazon

    Principal Digital Marketer, Employer Brand

    2 weeks ago

    Amazon Seattle, United States

    We're looking for a motivated, customer-obsessed, analytical Digital Marketing Manager to develop and deliver marketing programs that delight our customers and deepen their relationship with Amazon Ads. Amazon Ads operates at the intersection of ecommerce and ads, offering a rich ...

  • Delta Dental of Washington

    Digital Marketing Business Analyst Intern

    4 weeks ago

    Delta Dental of Washington Seattle, United States

    Join Delta Dental of Washington or Arcora Foundation as a Digital Marketing Business Analyst Intern this summer and make a direct impact to help all Washingtonians' healthy smilesDelta Dental of Washington is the largest Washington State dental benefits provider and is part of th ...

  • Thomson Reuters Holdings Inc.

    Regional Sales Manager, Digital Marketing

    2 weeks ago

    Thomson Reuters Holdings Inc. Seattle, United States

    The Regional Sales Manager lead their team of Sales Executives in the selling of specific online advertising and marketing solutions to potential law firm customers. The Regional Sales Manager will direct their team to achieve successful attainment of their sales goals monthly. A ...

  • Crossover for Work

    Digital Marketing Manager, 2 Hour Learning

    5 days ago

    Crossover for Work Seattle, United States

    This range is provided by Crossover . Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. · Base pay range · $50.00/hr - $50.00/hr · Crossover is the world's #1 source of full-time remote jobs. Our clients offer top-tier pay for ...

  • Amazon Services LLC - A57

    Software Development Engineer, Digital and Emerging Markets Payments MX

    4 weeks ago

    Amazon Services LLC - A57 Seattle, United States Full time

    Digital and Emerging Markets Payments team is responsible for launching new payment experiences for digital businesses WW and retail business in emerging markets. · We are a growing team adding new charters relevant to payment related customer experience for our customers in emer ...

  • Ursus Inc

    Digital Marketing Specialist III

    1 week ago

    Ursus Inc Seattle, United States

    JOB TITLE: Digital Project Manager · LOCATION: Remote · DURATION: 6+ months · PAY RANGE: $ /Hour · TOP 3 SKILLS: · 3+ years of experience in digital marketing/project management. · Experience using Asana and Google Sheets. · Experience with budget management. · COMPANY: · Our c ...

  • Ursus Inc

    Digital Marketing Specialist III

    2 weeks ago

    Ursus Inc Seattle, United States

    JJOB TITLE: Digital Media Operations Specialist · LOCATION: Remote · DURATION: 6+ months · PAY RANGE: $ /Hour · TOP 3 SKILLS: · 3+ years of experience in digital marketing/project management. · Experience using Asana and Google Sheets. · Experience with budget management. · COM ...

  • Amazon Inc

    Digital Marketing Manager, Seller Marketing and Design

    1 week ago

    Amazon Inc Seattle, United States

    Were looking for a motivated, customer-obsessed, analytical Digital Marketing Manager to join our dynamic multi-functional seller marketing and design organization focused on driving the awareness, consideration, and activation as you help to recruit Marketing, Marketing Manager, ...

  • Qualtrics

    Senior Product Marketing Manager, Digital Customer Experience Products

    2 days ago

    Qualtrics Seattle, United States Full time

    At Qualtrics, we create software the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform-we are the creators and stewards of the Experience Management category serving ...