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    Digital Marketing Business Analyst Intern - Seattle, United States - Delta Dental of Washington

    Delta Dental of Washington
    Delta Dental of Washington Seattle, United States

    1 week ago

    Default job background
    Description


    Join Delta Dental of Washington or Arcora Foundation as a Digital Marketing Business Analyst Intern this summer and make a direct impact to help all Washingtonians' healthy smilesDelta Dental of Washington is the largest Washington State dental benefits provider and is part of the largest dental benefits organization in the nation, Delta Dental, covering 80 million Americans.

    Arcora Foundation, funded by Delta Dental of Washington is dedicated to improving health equity by partnering with communities to prevent oral disease, transform health systems and increase access to dental care.

    We unite around a singular vision that all people will enjoy good oral and overall health, with no one left behind.

    We succeed because of a shared commitment to a set of values that guide everything we do - for our customers, for our communities, and for each other.

    We are Accountable. We lean in with Courage. We stay Curious. We are Inclusive. We act with Integrity.
    This non-exempt internship pays an hourly rate of $25.00 and is full-time (40 hours per week) Monday through Friday.

    Interns are required to have flexibility to work during our normal business hours (8 am to 5 pm, M-F) Typically interns are required to work onsite from our Seattle office every Tuesday, with the flexibility for remote work other days depending on department needs.

    This internship sounds exciting to you if you're interested in spending your summer:
    Turning manual data analysis and reporting into flexible and automated insights and performance monitoring.
    Learn how to use Google Analytics 4Build automated reports and visualization through Tableau.
    Conducting gap analysis, funnel analysis, and metric analysis on the Marketing team's reporting needs.
    Experience applying digital Marketing platforms and technology in a corporate setting.


    Internship Responsibilities:
    The list of responsibilities listed is not intended to be comprehensive.

    Washington Dental Service and its affiliates, including Delta Dental of Washington and Arcora Foundation reserve the right to change the responsibilities at any time with or without notice.

    Interpreting data, analyzing market trends, and providing actionable insights to optimize our clients' digital marketing campaigns.

    Own a gap analysis on our current capabilities within GA 4 (tagging at the page/call to action level)Build automated reports and visualizations that could be distributed across the team through e-mail or dashboards built in GA 4 and TableauConduct metric analysis to confirm we're tracking the right things as well as establishing baselines for key performance indicators.

    Conduct funnel analysis and reporting build out through MySmile registration, Insurance Menu's, Interactive Plan Finder, etc.

    What skills do you need to have going into the internship to succeed:

    Currently working towards an associate degree or bachelor's degree in Marketing Analytics, Statistics, Data Science, Industrial Engineering, Informatics, Business Administration, Information Systems, Applied Mathematics, or other equivalent analytical degreeSome experience using data analysis tools and platforms like Google Analytics, Adobe Analytics, Tableau, Excel, SQL, etc.

    Strong analytical skills with the ability to interpret sophisticated datasets and draw actionable insights.
    Excellent communication and presentation skills, with the ability to optimally convey technical information to non-technical audiences.
    Proven ability to work collaboratively in a fast-paced, environment.

    Washington Dental Service and its affiliates, including Delta Dental of Washington and Arcora Foundation is an Equal Opportunity/Affirmative Action employer.

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

    Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

    However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

    41 CFR c)
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