- Develop campaign strategies and materials for recuring seasonal promotions and episodic event triggered campaigns through social channels.
- Be the brand ambassador to ensure brand guidelines and value propositions are integrated into social media and creative elements. Be relentless on adhering to our brand integrity.
- Maintain an organized system of materials for easy access and editing.
- Seek out and execute approved location social strategies through partnerships, sponsorships, charitable events, etc.
- Develop social media demand growth strategies for organic posting and engagement. Creation of calendar and execution of creative and posts followed by reporting on key KPIs for growth.
- Create and execute general creative marketing activities around reviews, stickers, door hangers, yard signs, and any other local type marketing efforts.
- Where applicable, drive out A/B testing to continually optimize results for marketing activities.
- Graphic design of marketing materials and campaign creative.
- Weekly and monthly local budget management.
- Other duties as assigned.
- Bachelor's degree in marketing, communications, or a related field
- 1-3+ years of PR or marketing experience in a fast-paced organization with increasing responsibility
- Have a relentless "run through walls" mentality
- Proficient in design programs such as Adobe suite or a Canva power user
- Ability to manage multiple stakeholders, agencies and marketing function resources.
- Experience with social media content creation and paid social media advertising.
- Highly effective at presenting, project management, prioritization, multi-tasking and time management.
- Strong interpersonal skills, ability to build relationships and influence without authority.
- Ability to work in the regional office in person 5 days a week.
- Ability for minimal travel as needed.
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Social Media and Creative Coordinator - West Valley City, United States - Whipple Plumbing
Description
OverviewWhipple Service Champions is seeking a dynamic social media coordinator candidate for our home service brands. This position will be work with the regional marketing leadership, market area president and various marketing function departments to drive out and execute demand growth and brand objectives strategies through social media and creative. The successful candidate will have experience in social media strategy and execution as well as creative development.
Key Responsibilities:
Whipple Service Champions is a large home service business, with a small business feel, but large business size, growth, and stability. We have hard-working teams that are dedicated to the company's continued success and are rewarded well for their contributions.
We invest in our people, that is reflected in our robust benefits package and initial investment into YOU.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender, age, national origin, veteran status, military status, disability, gender identity, sexual orientation, genetic information, or any other characteristic protected by law.
Job Type: Full-time
Salary: $45,000 - $55,000 per year plus annual bonus, 401K match and benefits.