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    Retail Marketing Manager, MD - Baltimore, United States - Holistic Industries

    Holistic Industries
    Holistic Industries Baltimore, United States

    1 week ago

    Default job background
    Description
    Regulations require that incumbent be at least 21 years of age and able to obtain and maintain marijuana work credentials – applicable marijuana licensing regulations may disqualify individuals with certain criminal convictions
    Prior experience, education, and/or certifications in engineering, maintenance, or related fields
    Proficient knowledge in marketing and required
    Proficient in Microsoft Office, specifically Word, Excel, Outlook, PowerPoint, and SharePoint and METRC
    Excellent written and verbal communications skills
    Experience with Salesforce
    Professional demeanor, strong work ethic
    Able to maintain confidentiality
    Ability to work collaboratively in a team environment
    Responsibilities

    This role will work closely with the Market Director (MDs) and General Managers (GMs) in the assigned state
    Create and schedule targeted and promotional push notifications
    Assist with the creation of discounts in the POS/partner with the Market Director for vendor
    Schedule "wallet drive" events to increase adoption
    Assist the customer contact center (BPO) with customer inquiries for the state and provide
    customer support as needed
    Monitor customer reviews on all social platforms and assist with responses as needed
    Coordinate delivery and inventory of swag, uniforms, and promotional assets with GMs and
    Gather content from third-party vendors
    Partner with Holistic Grow/Processor (GPs) on new product drops and strain information
    Assist with store merchandising and tracking all deliverables from Retail Ops
    Assist with Liberty asset creation
    Audit online menus for accuracy and appearance
    Assist with identifying, planning and representing Liberty at local events and sponsorships
    Assist with managing local social accounts
    Assist with content creation for social accounts
    Create and gather content for the Liberty website
    Maintain knowledge of the market, industry, regulations, and competitor trends
    Perform additional duties as assigned
    Qualifications

    Regulations require that incumbent be at least 21 years of age and able to obtain and maintain marijuana work credentials – applicable marijuana licensing regulations may disqualify individuals with certain criminal convictions
    Prior experience, education, and/or certifications in engineering, maintenance, or related fields
    Proficient knowledge in marketing and required
    Proficient in Microsoft Office, specifically Word, Excel, Outlook, PowerPoint, and SharePoint and METRC
    Excellent written and verbal communications skills
    Experience with Salesforce
    Professional demeanor, strong work ethic
    Able to maintain confidentiality
    Ability to work collaboratively in a team environment
    Responsibilities

    This role will work closely with the Market Director (MDs) and General Managers (GMs) in the assigned state
    Create and schedule targeted and promotional push notifications
    Assist with the creation of discounts in the POS/partner with the Market Director for vendor
    Schedule "wallet drive" events to increase adoption
    Assist the customer contact center (BPO) with customer inquiries for the state and provide
    customer support as needed
    Monitor customer reviews on all social platforms and assist with responses as needed
    Coordinate delivery and inventory of swag, uniforms, and promotional assets with GMs and
    Gather content from third-party vendors
    Partner with Holistic Grow/Processor (GPs) on new product drops and strain information
    Assist with store merchandising and tracking all deliverables from Retail Ops
    Assist with Liberty asset creation
    Audit online menus for accuracy and appearance
    Assist with identifying, planning and representing Liberty at local events and sponsorships
    Assist with managing local social accounts
    Assist with content creation for social accounts
    Create and gather content for the Liberty website
    Maintain knowledge of the market, industry, regulations, and competitor trends
    Perform additional duties as assigned

    The purpose of the Retail Marketing Manager is to support the Liberty retail locations by increasing store and brand awareness, driving new and existing traffic, assisting with targeted promotional activity,and connecting with the local communities we serve.

    This role will work closely with the Market Director (MDs) and General Managers (GMs) in the assigned state.

    Duties include the... following.


    Key Responsibilities:

    • Create and schedule targeted and promotional push notifications
    • Assist with the creation of discounts in the POS/partner with the Market Director for vendor
    promotions and dual social activity


    • Schedule in-house and third-party brand pop-ups
    • Schedule "wallet drive" events to increase adoption
    • Assist the customer contact center (BPO) with customer inquiries for the state and provide
    customer support as needed


    • Monitor customer reviews on all social platforms and assist with responses as needed
    • Coordinate delivery and inventory of swag, uniforms, and promotional assets with GMs and
    MDs


    • Gather content from third-party vendors
    • Partner with Holistic Grow/Processor (GPs) on new product drops and strain information
    • Assist with store merchandising and tracking all deliverables from Retail Ops
    Assist with Liberty asset creation


    • Audit online menus for accuracy and appearance
    • Assist with identifying, planning and representing Liberty at local events and sponsorships.
    • Assist with managing local social accounts
    • Assist with content creation for social accounts
    • Create and gather content for the Liberty website
    • Maintain knowledge of the market, industry, regulations, and competitor trends
    • Perform additional duties as assigned.
    General


    • Regulations require that incumbent be at least 21 years of age and able to obtain and maintain marijuana work credentials – applicable marijuana licensing regulations may disqualify individuals with certain criminal convictions.

    Education/Experience:

    • Prior experience, education, and/or certifications in engineering, maintenance, or related fields
    • Proficient knowledge in marketing and required
    • Previous commercial cannabis experience preferred

    Technological Skills:

    • Proficient in Microsoft Office, specifically Word, Excel, Outlook, PowerPoint, and SharePoint and METRC

    Required Knowledge and Skills:

    • Excellent written and verbal communications skills
    • Experience with Salesforce
    • Professional demeanor, strong work ethic
    • Able to maintain confidentiality.
    • Ability to work collaboratively in a team environment
    Company information
    We are plant people, for people who love the plant.

    Scaling from a seed of inspiration in 2011, Holistic is now one of the largest and fastest growing privately held cannabis companies in the country.

    We are growers of cannabis, careers and communities. We are builders of brands and retail experiences. We champion the plant, our partners and all people working to end prohibition.
    In our Liberty dispensaries around the country, we champion cannabis, the culture, and most importantly, our customers. We are your neighbors with the good weed. We hire local talent and feature local brands, in addition to our own brands, in every store.
    Our brands include Garcia Hand Picked and Strane, Hellavated, Do Drops, Cannaceutica and more to come.

    We sell and supply hundreds of dispensaries with our brands, provide full spectrum support to sell in and sell through the highest quality cannabis in a diverse line-up of products for every type of cannabis consumer.

    From genetics snobs to Deadheads to patients looking for relief, our brands have one thing in common - they are for cannabis lovers like us.

    We cultivate the best plants and people in the industry.

    Our grows are full of experts on a mission to nurture each and every plant to reach its highest potential.

    That takes a unique approach, a lot of passion and pride in what we grow and sell.

    Our cultivation team members are first in line to buy the cannabis they grew, harvested and trimmed as soon as it hits store shelves.

    We operate in California, Oregon, Maryland, Massachusetts, Michigan, Pennsylvania, Washington D.C. and West Virginia, with support staff working remotely around the country. We are deeply and actively committed to the communities we serve and DEI. If you are interested in joining our team, please reach out and let us know. We are always looking for plant people to grow with us
    Retail, Manufacturing, Pharmaceuticals, Health and Wellness, Cannabis

    #J-18808-Ljbffr
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