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    Search Specialist - Saint Paul, United States - Horizontal Talent

    Horizontal Talent
    Horizontal Talent Saint Paul, United States

    4 weeks ago

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    Description
    Job Description:
    • The Search Specialist is a key member of a multifunctional team that creates customer experiences on Client.
    • The Search Specialist ensures that prioritized pages are optimized for search on Client.
    Job Description:
    • Lead the execution of Client organic search digital marketing campaigns aimed at multiple customer segments; also manage communication, workflows, and timelines with the internal web teams and business stakeholders
    • Lead key search activities including competitor research, keyword mining, meta-data implementation, and search performance monitoring
    • Run global paid search campaigns as needed and deliver strong ROI
    • Partner with content strategists and other team members to inform web site content and optimal page design
    • Produce and maintain search dashboards and monitor and analyze KPIs
    • Track search performance of key web pages and competitors and provide strategic recommendations on maintaining/enhancing search results
    • Utilize search tools to identify and prioritize performance and technical issues and work with cross-functional teams to bring them to resolution
    • Represent the business in search practitioner meetings to prioritize and test search enhancements, create and educate teams on search strategies
    • Provide subject matter expertise to Area colleagues; train and educate as needed
    Requirements:
    • Bachelor's degree or equivalent experience
    • 3+ years of search optimization experience
    • Working knowledge of digital media planning and buying
    • Familiarity with search platforms, algorithms, and tools (e.g. Google Search Console, Google Ads, Adobe, WebTrends, etc.)
    • Understanding of data analytics and ability to evaluate data to identify website performance issues
    • Ability to manage multiple requests efficiently and meet deadlines
    • Strong attention to detail with an analytical mind and problem-solving skills
    Helpful Skills:
    • Web design and content writing experience
    • Google Adwords certification and/or DoubleClick experience
    • Experienced in XML sitemap production
    • Project, stakeholder, and team management experience
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