- Lead the execution of our client's website organic search digital marketing campaigns aimed at multiple customer segments; also manage communication, workflows, and timelines with the internal web teams and business stakeholders
- Lead key search activities including competitor research, keyword mining, meta-data implementation, and search performance monitoring
- Run global paid search campaigns as needed and deliver strong ROI
- Partner with content strategists and other team members to inform web site content and optimal page design
- Produce and maintain search dashboards and monitor and analyze KPIs
- Track search performance of key web pages and competitors and provide strategic recommendations on maintaining/enhancing search results
- Utilize search tools to identify and prioritize performance and technical issues and work with cross-functional teams to bring them to resolution
- Represent the business in search practitioner meetings to prioritize and test search enhancements, create and educate teams on search strategies
- Provide subject matter expertise to Area colleagues; train and educate as needed.
- Bachelor's degree or equivalent experience
- 3+ years of search optimization experience
- Working knowledge of digital media planning and buying
- Familiarity with search platforms, algorithms, and tools (e.g. Google Search Console, Google Ads, Adobe, WebTrends, etc.)
- Understanding of data analytics and ability to evaluate data to identify website performance issues
- Ability to manage multiple requests efficiently and meet deadlines
- Strong attention to detail with an analytical mind and problem-solving skills
- Web design and content writing experience.
- Google Adwords certification and/or DoubleClick experience.
- Experienced in XML sitemap production.
- Project, stakeholder, and team management experience.
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Search Specialist
2 days ago
Marcomm Inc Minneapolis, United StatesJob Description · Job DescriptionThis is a 100% remote, 12 month contract position with potential for extension and conversion. · The Search Specialist is a key member of a multifunctional team that creates customer experiences on our client's company website. The Search Speciali ...
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Search Specialist Remote
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MARCOMM Minneapolis, United StatesThis is a 100% remote, 12 month contract position with potential for extension and conversion. · The Search Specialist is a key member of a multifunctional team that creates customer experiences on our client's company website. The Search Specialist ensures that prioritized pages ...
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Search Specialist Remote
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Search Specialist - Minneapolis, United States - MARCOMM
Description
This is a 100% remote, 12 month contract position with potential for extension and conversion.
The Search Specialist is a key member of a multifunctional team that creates customer experiences on our client's company website. The Search Specialist ensures that prioritized pages are optimized for search.
As a Search Specialist, you will make an impact by:
Your Qualifications:
Your Skills:
Marcomm Inc. is headquartered in Minneapolis. The types of Marketing, Interactive, Digital and Creative jobs we offer are dynamic, fun and always fast paced. Our employment package is "best-in-class" because we're committed to hiring the brightest, most qualified talent available.
For more info check out our website at
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