- Leading the execution of digital marketing campaigns targeting various customer segments on our client's website; also overseeing communication, workflows, and timelines with internal web teams and business stakeholders
- Directing key search activities like competitor analysis, keyword research, meta-data optimization, and search performance tracking
- Managing global paid search campaigns when necessary to ensure a high return on investment
- Collaborating with content strategists and team members to guide web content and page design
- Developing and updating search dashboards, monitoring KPIs, and analyzing data
- Monitoring search performance of crucial web pages and competitors, offering strategic suggestions for maintaining/improving search outcomes
- Leveraging search tools to identify and prioritize performance and technical issues, working cross-functionally to resolve them
- Representing the business in search practitioner meetings to prioritize and test search enhancements, and educating teams on search strategies
- Providing expertise to Area colleagues, offering training and guidance as required.
- Bachelor's degree or equivalent practical experience
- 3+ years of experience in search optimization
- Proficiency in digital media planning and purchasing
- Familiarity with search platforms, algorithms, and tools (e.g. Google Search Console, Google Ads, Adobe, WebTrends, etc.)
- Knowledge of data analytics and the ability to assess data to pinpoint website performance issues
- Efficiently manage multiple requests and meet deadlines consistently
- Keen attention to detail, with an analytical and problem-solving mindset
- Experience in web design and content creation
- Google Adwords certification and/or DoubleClick familiarity
- Proficient in producing XML sitemaps
- Experience in project, stakeholder, and team management
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Search Specialist Remote
1 week ago
MARCOMM Minneapolis, United StatesThis is a 100% remote, 12 month contract position with potential for extension and conversion. · The Search Specialist is a key member of a multifunctional team that creates customer experiences on our client's company website. The Search Specialist ensures that prioritized pages ...
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Search Specialist Remote
3 days ago
MARCOMM Minneapolis, United StatesThis is a 100% remote, 12 month contract position with potential for extension and conversion. · The · Search Specialist · is a key member of a multifunctional team that creates customer experiences on our client's company website. The Search Specialist ensures that prioritize ...
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Smart IT Frame LLC Minneapolis, United StatesPosition: Oracle EBS Inventory, Finance and Depot · Location: Minneapolis, MN (Remote ) · Duration: Long Term · Job Summary: · We are seeking an experienced Oracle EBS Inventory Management Specialist to join our dynamic team. The ideal candidate will be responsible for the impl ...
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Search Specialist - Minneapolis, United States - Marcomm Inc
Description
Job Opportunity
This is a 100% remote, 12-month contract role with potential for extension and conversion.
The **Search Specialist** plays a vital role in a versatile team dedicated to enhancing customer experiences on our client's website. The Search Specialist focuses on optimizing prioritized pages for search engines.
As a Search Specialist, you will contribute by:
Your Qualifications:
Your Skills:
Marcomm Inc. has its headquarters in Minneapolis. The Marketing, Interactive, Digital, and Creative roles we offer are dynamic, engaging, and fast-paced. We provide an exceptional employment package because we are dedicated to recruiting the most talented individuals available.
Learn more about us on our website.
Connect with us on LinkedIn
