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    Digital Marketing Consultant II - Madison, United States - ANSIRA PARTNERS LLC

    ANSIRA PARTNERS LLC
    ANSIRA PARTNERS LLC Madison, United States

    1 week ago

    Default job background
    Description
    Digital Marketing Consultant


    TheDigitalMarketingConsultantguides the implementation of websitemarketingtechniques and basic search and lead management processes with automotive retail dealers and OEM field personnel through proven best practices, improvement plans, training personnel on use of necessary reporting tools.

    Known as the OEMdigitaladvisor, the digital marketing consultantworks to achieve program and aligned regional goals, maintaining assigned regional, area, and dealership relationships.

    The digital marketing consultant analyzes currentdigitalmarketingstate and consults with area teams and dealership personnel regarding strategy, tactics, roles, and responsibilities.

    This position travels 3-4 days per week.

    **Candidate must reside in Wisconsin or northernmost suburbs of Chicago/Northern Illinois


    Responsibilities Include:


    Maintains thought leadership competitiveness of interactive marketingand sales industry trends by staying current via continuous learning, attending conferences, or becoming a member of industry associations.


    Known for growing strong OEM relationships with corporate and assigned area personnel, managing to ensure positive feedback from dealers, regionaland area management, developing trust and value.

    Known as thedigital

    advisors


    to area and regional personnel and dealership executive management, driving acceptance ofdigitalmarketingbest practices and practices throughout the area and dealership.

    Leads the implementation of lead management, websitemarketing, lead management tool use, and basic search techniques reflecting proven best practices.

    Provide

    training on Ansira products, program specifics, and associated OEMdigitalmarketingproducts to dealers, area, region, and other digital advisors.

    Become familiar with OEMdigitalmarketingrelated programs to be able to confidently review the benefits and features for dealership management assessment,

    providing

    feedback for program improvements.

    Communicate pro-actively with region and dealers on program progress through email, phone, and in-store visits,

    providing

    feedback and recommendations

    relative

    to performance.

    Regularly attends area and regional dealer and field staff meetings, delivering presentations at OEM-sponsored meetings and seminars, as

    requested

    , utilizing effective presentation and facilitation skills.

    Provide

    reports as directed by Program Manager,

    submitting

    internal reports and expense entries prior to deadlines, accountable for

    accurate

    and

    timely

    record keeping and data delivery for all dealers and initiatives within assigned region.

    Consistently

    meets all assigned program

    objectives

    .


    Key Success Factors:

    Software:
    Word, Excel, PowerPoint, Basic Search, Ansira Products

    Expert in AutomotiveDigitalMarketingpractices, OEM approved CRM tools and individual dealership Internet sales and workflow

    Automotive Retail Operations

    Process/Performance Improvement Consulting

    Adult Learning Methodologies


    Qualifications & Job Requirements:
    Bachelor's Degree or Dealership Industry experience

    preferred

    Track record

    of leading larger scale business improvement projects and teams

    Familiarity and

    expertise

    related to digital software, tools, and knowledge

    required

    to perform as a digital marketing expert, as

    appropriate


    Preferred Attributes & Qualifications:
    Results oriented and

    driven

    Sense of urgency and need for

    speed

    High ability to organize and prioritize multiple complex

    projects

    Ability to collaborate and build relationships work across all levels of the

    business

    Effective communications skills including the ability to lead and deliver leader

    presentations

    Keen eye on business improvement potential and ability to take swift

    action

    #J-18808-Ljbffr
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