- Utilize the Datorama platform to develop, execute, and maintain data analytics frameworks that measure the success and effectiveness of digital marketing campaigns.
- Collaborate with cross-functional teams, including account managers, data analysts, and digital marketing strategists, to understand client objectives and develop strategic data-driven solutions.
- Implement, configure, and manage Datorama for multiple client accounts, ensuring accurate data integration from various digital channels, CRMs, and advertising platforms.
- Create customized dashboards and reports within Datorama, enabling clients to monitor key performance indicators (KPIs) and measure campaign performance in real-time.
- Conduct comprehensive data analysis to identify trends, patterns, and opportunities for campaign optimization and improvement.
- Analyze large datasets and provide actionable insights to clients, helping them optimize their digital marketing strategies and make data-driven decisions.
- Stay up-to-date with the latest digital marketing analytics trends, industry best practices, and advancements related to Datorama, and propose innovative ideas to enhance clients' analytics capabilities.
- Provide training and guidance to internal teams on Datorama's functionalities and best practices, ensuring effective platform utilization across the agency.
- Manage multiple projects simultaneously, ensuring timely delivery of analytics reports and performance updates to clients.
- Collaborate with the Datorama support team to resolve technical issues, troubleshoot data integration problems, and improve overall platform performance.
- Develop and maintain documentation, processes, and standard operating procedures for Datorama usage within the agency.
- Bachelor's degree in marketing, business administration, data science, or a related field. A master's degree will be an asset.
- Proven work experience as an Analytics Manager, Data Analyst, or similar role within a digital marketing agency.
- Expertise in working with the Datorama platform, including implementation, configuration, and report/dashboard creation.
- Strong analytical skills with the ability to collect, organize, analyze, and interpret vast amounts of data from diverse sources.
- Proficiency in data manipulation, statistical analysis, and data visualization tools (e.g., Excel, SQL, Tableau, Google Data Studio).
- Excellent understanding and practical knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising.
- Familiarity with marketing automation platforms, CRMs, and other advertising technologies.
- Strong project management skills with the ability to manage multiple projects simultaneously and meet tight deadlines.
- Excellent communication and presentation skills, with the ability to effectively convey complex analytical insights to clients and internal teams.
- Detail-oriented mindset with a passion for problem-solving and continuous improvement.
- Proven ability to work collaboratively in cross-functional teams and establish strong working relationships.
- Knowledge of industry regulations and privacy laws related to data handling and management.
-
Manager, Analytics
3 days ago
Baxter Healthcare Corporation Deerfield, United StatesThis is where you save and sustain lives · At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outc ...
-
Manager Digital Analytics
2 weeks ago
Lundbeck Deerfield, United StatesDo you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? At Lundbeck, we are tirelessly dedicated to restoring brain health, so every person can be their best. Inspired and driven by our purpos ...
-
Manager Digital Analytics
3 days ago
Lundbeck Deerfield, United StatesDo you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? At Lundbeck, we are tirelessly dedicated to restoring brain health, so every person can be their best. Inspired and driven by our purpos ...
-
Manager Digital Analytics
2 weeks ago
Lundbeck Deerfield, United StatesDo you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? At Lundbeck, we are tirelessly dedicated to restoring brain health, so every person can be their best. Inspired and driven by our purpos ...
-
Senior Manager Analytics
2 weeks ago
Discover Financial Services, Inc. Deerfield, United StatesWith us, youll do meaningful work from Day 1. Our · collaborative culture is built on three core behaviors: We Play to Win, We Get Better Every Day & We Succeed Together. · And we mean it we want you to grow and make a difference at one of the world's leading digital banking an ...
-
Manager Digital Analytics
1 week ago
Lundbeck A/S, H Deerfield, United StatesPress Tab to Move to Skip to Content Link · Requisition ID: · 5352 · Location: · Deerfield, Illinois, US · Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? At Lundbeck, we are tirele ...
-
Manager, Commercial Analytics
16 hours ago
Horizon Therapeutics , Inc. Defunct Deerfield, United StatesAt Horizon Therapeutics, we define success by the number of lives touched, lives changed, and lives saved. Our global biotechnology company is made up of agile, out-of-the-box thinkers with a focus on delivering breakthrough medicines to those living with rare, autoimmune, and se ...
-
Senior Revenue Analytics Manager
3 weeks ago
FlexShopper Boca Raton, United StatesJob Details · Job Location · Boca Raton - BOCA RATON, FL · Position Type · Full Time · Description · Company Overview: · FlexShopper is the largest online lease-to-own marketplace stocked with an incredible selection of products from top brands. When people don't have the ca ...
-
Manager Analytics, New Product Launches
1 week ago
Baxter Deerfield, United States Full timeThis is where you save and sustain lives · At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves ou ...
-
Data Analytics Team Manager
1 week ago
Cogeco Inc. Deerfield Beach, United StatesOur culture lifts you up-there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agil ...
-
Marketing Analytics Manager
3 weeks ago
MDG SOLUTIONS, INC Boca Raton, United StatesJob Description · MDG is seeking an experienced Analytics Manager who is highly proficient in the utilization of the Datorama platform for our digital marketing agency. As an Analytics Manager, you will play a critical role in helping our clients leverage the power of data-driven ...
-
Marketing Analytics Manager
1 week ago
MDG Solutions Boca Raton, United StatesMDG is seeking an experienced Analytics Manager who is highly proficient in the utilization of the Datorama platform for our digital marketing agency. As an Analytics Manager, you will play a critical role in helping our clients leverage the power of data-driven insights to optim ...
-
Senior Manager Analytics
2 weeks ago
Discover Deerfield, United StatesDiscover. A brighter future. · With us, you'll do meaningful work from Day 1. Our collaborative culture is built on three core behaviors: We Play to Win, We Get Better Every Day & We Succeed Together. And we mean it - we want you to grow and make a difference at one of the world ...
-
Senior Revenue Analytics Manager
3 weeks ago
FlexShopper Boca Raton, United StatesJob Details · Job Location · Boca Raton - BOCA RATON, FL · Position Type · Full Time · Description · Company Overview: · FlexShopper is the largest online lease-to-own marketplace stocked with an incredible selection of products from top brands. When people don't have the ca ...
-
Marketing Analytics Manager
1 week ago
Life Extension Fort Lauderdale, United StatesInterested in joining a Marketing Analytics team whose focus is on the development of successful cognitive augmentation products for our Marketing team, including AI-assisted product recommenders, customer churn prediction models, campaign behavior prediction models, KPI forecast ...
-
Web Analytics Manager
20 hours ago
AutoNation Fort Lauderdale, United StatesPosition Summary: · The Senior Manager of Web Analytics plays a critical role in optimizing digital performance by leading the reporting and analysis of website traffic, user behavior, and conversion. This role requires a deep understanding of web analytics, statistical methods, ...
-
Manager, Marketing Analytics
2 weeks ago
Life Extension Foundation Buyers Club, Inc. Fort Lauderdale, United StatesThis role works closely with the Sr. Director of Marketing Analytics developing data analytics and analytical projects. This role inspires innovation and adoption of advanced analytical solutions while leading marketing analysts. Analyzing data produced by various marketing progr ...
-
Manager, Marketing Analytics
2 weeks ago
Life Extension Foundation Buyers Club Inc Fort Lauderdale, United StatesJob Description · Job Description · This role works closely with the Sr. Director of Marketing Analytics developing data analytics and analytical projects. This role inspires innovation and adoption of advanced analytical solutions while leading marketing analysts. Analyzing da ...
-
Marketing Analytics Manager
1 week ago
Life Extension Fort Lauderdale, United StatesInterested in joining a Marketing Analytics team whose focus is on the development of successful cognitive augmentation products for our Marketing team, including AI-assisted product recommenders, customer churn prediction models, campaign behavior prediction models, KPI forecast ...
-
Marketing Analytics Manager
3 days ago
Life Extension Fort Lauderdale, United StatesInterested in joining a Marketing Analytics team whose focus is on the development of successful cognitive augmentation products for our Marketing team, including AI-assisted product recommenders, customer churn prediction models, campaign behavior prediction models, KPI forecast ...
Marketing Analytics Manager - Boca Raton, United States - MDG SOLUTIONS, INC
Description
Job Description
MDG is seeking an experienced Analytics Manager who is highly proficient in the utilization of the Datorama platform for our digital marketing agency.
As an Analytics Manager, you will play a critical role in helping our clients leverage the power of data-driven insights to optimize their marketing campaigns and drive business growth.
Your expertise in Datorama will be essential in collecting, analyzing, and reporting data from various digital channels, providing valuable insights and recommendations to our clients.
Responsibilities:
Requirements
Benefits
We offer competitive healthcare, dental, and vision plans along with several voluntary benefit extras. Employees receive generous PTO in addition to all major holidays and the option to enroll in a comprehensive 401K plan with employer matching