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    Director, Marketing - New York, United States - Selby Jennings

    Selby Jennings background
    Full time
    Description

    We are seeking an experienced Marketing Director with a proven track record in the fintech industry, preferably targeting SMBs and with a knowledge of the lending space. As the Director of Marketing Strategy, you will play a pivotal role in driving revenue growth for a newly introduced automated lending product. This product targets the rapidly expanding Small-Medium Business (SMB) marketplace and emphasizes seamless online experiences, real-time decisioning, and customer success. Your responsibilities will include optimizing loan volume, credit line utilization, product engagement, and overall customer lifetime value.

    Responsibilities:

    • Strategic Leadership: Develop and execute marketing strategies to drive revenue growth for our automated lending product targeting the SMB marketplace.
    • Customer Optimization: Optimize loan volume, credit line utilization, and product engagement to enhance customer lifetime value.
    • Data-Driven Insights: Leverage data analytics to inform marketing decisions and identify opportunities for improvement.
    • Market Research: Stay informed about industry trends, competitor activities, and customer preferences.
    • Team Management: Lead and mentor a team of marketing professionals.

    Qualifications:

    • Experience: Proven track record as a Marketing Director in the SMB lending industry.
    • Industry Knowledge: Familiarity with fintech, lending products, and digital marketing.
    • Strategic Thinker: Ability to develop and execute innovative marketing strategies.
    • Analytical Skills: Comfortable using data to drive decision-making.
    • Leadership: Strong leadership and team management skills.
    • Location: New York, NY


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