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    Portfolio Marketing Lead - Chicago, United States - UL Solutions

    UL Solutions
    UL Solutions Chicago, United States

    2 weeks ago

    Default job background
    Full time
    Description

    JOB DESCRIPTION

    • Go-to-market strategy: Business and marketing goals definition - With the right vantage point, the go-to [1] market strategy is the unifying element that drives efficient execution and growth across the portfolio of offerings. The essential needs identification knowledge helps the organization know how to grow and be relevant in a mature market, identifies unmet buyer needs in new verticals and regions, and enables feature and function rationalization to build in new offerings.
    • Responsibilities: Size and segment markets, align portfolio to buyer needs, align to marketing, sales and product strategy.
    • Personas and buyer insights: Persona-based marketing commitment - Influence front-end development ideation and investment, provide critical insights for better go-to-market success and allow the business to ask the right questions before investing in new innovation. Audience-centricity is difficult to achieve without a deep understanding of buyers. Buyer insights drive upstream and downstream value. Responsibilities: Identify and isolate buyer audiences, lead buyer persona development, and oversee buyer persona prioritization.
    • Portfolio messaging and content: Shift from product to audience-centric - Ensuring that the organization delivers a consistent, buyer-focused message while continuously improving messaging with insights into the entire messaging cycle is critical. Messaging must continue to evolve through a full-circle messaging and content review that is driven by insights into how the messaging organization process is performing.
    • Responsibilities: Understand differentiators to buyer audience, implement buyer-centric messaging methodology, and facilitate alignment on target buyer.
    • Bringing offerings to market: Marketing, product, sales alignment - Bringing consistency through best practices that ensure organization readiness for faster time to market enables the organization to get to market faster, measures how quickly the organization ramps up to targets, and allows for monitoring above/below plan measurement that can be used as a baseline for continuous improvement.
    • Responsibilities: Establish launch tier model across portfolio, drive launch process and planning consistency, and develop launch governance.
    • Sales enablement: Buyer's journey and sales cycle alignment - Coordinated sales knowledge transfer programs avoid inundating seller audiences and maximize sales adoption across the portfolio.
    • Responsibilities: Know routes to market - direct and indirect - understands sales organization structure, methodologies and etc. to establish consistent sales knowledge transfer plan.


    QUALIFICATIONS

    • Generally six years or more of related experience or demonstrated competency
    • Strong written and oral communication
    • Strong collaboration skills
    • Strong project planning and management
    • Business acumen
    • Strong interviewing skills
    • Budget management
    • Strong analytical skills
    • Process improvement
    • Strong capabilities and experience working with senior leaders
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