- Develop and implement comprehensive acquisition marketing strategies to drive customer growth across various channels, including digital advertising, SEO, SEM, social, and local partnerships.
- Manage the acquisition marketing budget, allocate resources effectively, and continuously optimize campaigns to achieve maximum ROI and efficiency.
- Lead, mentor, and inspire a team of acquisition marketing specialists, providing guidance, feedback, and support to help them achieve individual and departmental goals.
- Establish key performance indicators (KPIs) and regularly track, analyze, and report on the performance of acquisition marketing initiatives, providing actionable insights and recommendations for optimization of marketing campaigns and general improvements.
- Experience in acquisition marketing, with a focus on customer acquisition, preferably in the restaurant industry or food tech sector.
- Proven track record of successfully developing and executing multi-channel acquisition marketing strategies that drive customer growth and revenue.
- Strong leadership and management skills, with the ability to build, motivate, and develop high-performing teams.
- Deep understanding of digital marketing channels, including paid social, SEM, as well as offline and local marketing tactics.
- Analytical mindset with proficiency in data analysis tools and techniques to drive data-driven decision-making.
- Excellent communication and collaboration skills, with the ability to effectively influence and align cross-functional teams.
- Results-oriented mindset with a focus on driving measurable impact and achieving business objectives.
- Excellent communication, collaboration, and project management skills, with the ability to effectively interact with cross-functional teams and senior leadership.
- You are a creative thinker with strong problem-solving skills, a passion for innovation and a drive to continuously optimize and improve acquisition marketing performance.
- You thrive in a startup environment that is, collaborative, fast-paced, and dynamic.
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Associate Director, Acquisition Marketing - New York, United States - Wonder
Description
About Us
Imagine: 30 unique restaurants to order from, brought to your door in under 30 minutes. That's what our customers experience.
At Wonder, we want to make world-class food within reach, no matter where you live. That's why we've created a vertically integrated, new standard of dining that will allow you to enjoy menus from award-winning chefs and iconic restaurants across the country, all in one place. Our elevated brick + mortar locations will offer pick up and dine in options, as well as delivery to your home.
As a food-tech startup backed by top-tier venture capitalists and led by a team of experienced entrepreneurs-including some of the most accomplished leaders in the technology, culinary, and logistics industries-we're growing. Join us in pioneering a new category of dining called "Fast-Fine", and revolutionizing the way people eat.
About the role
As the Associate Director of Acquisition Marketing, you will be responsible for developing and executing strategies to acquire new customers and drive growth for Wonder. You will lead a team of marketing specialists across digital, offline, and local marketing channels and collaborate cross-functionally with other departments to optimize our acquisition funnel, maximize ROI, and achieve ambitious business objectives. This role is instrumental in shaping and executing our customer acquisition strategy, contributing to Wonder's overall success.
The experience you have
We offer a competitive salary package including equity and 401K. Additionally, we provide multiple medical, dental, and vision plans to meet all of our employees' needs as well as many benefits and perks that are not listed.
Base Salary Range: $183,750
A final note
At Wonder, we believe that in order to build the best team, we must hire using an objective lens. We are committed to fair hiring practices where we hire people for their potential and advocate for diversity, equity, and inclusion. As such, we do not discriminate or make decisions based on your race, color, religion, gender identity or expression, sexual orientation, national origin, age, military service eligibility, veteran status, marital status, disability, or any other protected class. If you have a disability, please let your recruiter know how we can make your interview process work best for you.
We look forward to hearing from you We'll contact you via email or text to schedule interviews and share information about your candidacy.
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