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Amazon Content Marketing Manager - Winston-Salem, United States - Renfro Brands
Description
Job DetailsLevel
Experienced
Job Location
Corporate Office - Winston-Salem, NC - Winston-Salem, NC
Position Type
Full Time
Education Level
4 Year Degree
Travel Percentage
Negligible
Job Shift
1st Shift
Job Category
eCommerce
Description
An individual must be able to perform each essential duty satisfactorily.
SUMMARY:
We're growing rapidly and looking for a sharp Amazon Marketing Manager to join our Digital Marketing team to manage and optimize our Amazon marketing initiatives.
As the Amazon Marketing Manager, you will be directly responsible for the overall Renfro presence on this highly visible account.
You will manage product listings and drive scalable campaigns using key marketing tools.This role has significant responsibility and autonomy - you will personally be driving results, with the support of a shared analyst resource.
Essential Duties and ResponsibilitiesStore Listings/Optimization
Own the Amazon store experience for Renfro's US business
Continually optimize the existing brand store, product pages and A+ content to drive traffic and sales for existing and new products
Partner with brand team to develop messaging and brand assets compliant with brand guidelines and Amazon standards
Marketing and Promotion
Apply PPC best practices for Amazon Sponsored Product ads
Set up product promotions for key season including Prime Day and holidays
Develop Amazon marketing strategy in partnership with AMG, Renfro brand marketing and other functional areas as needed
Account Management:
Working with eComm specialist, co-manage relationship with Amazon and other eComm retailers
Regularly refresh and optimize content for existing products and drive content needs for new products
Maintain relationships with Amazon buyers
Work closely with internal departments - Planning, Operations, Brand Marketing, as well as Customer Service for feedback and input
Create, track, and reconcile shipments to Amazon Fulfillment Centers
Analytics
Monitor, analyze and report on performance metrics, sales, marketing performance, and pricing with a regular frequency in order to allocate spend to best performers
Analyze digital sales performance metrics, modifying plans as needed to deliver against targets
Report ROAS analysis, campaign tracking, web stats, pricing reports, competitive analysis, promotion analysis and new SKU checks on a weekly basis, with the Analyst's support
SUPERVISORY RESPONSIBILITIES
None.
Qualifications
PROFESSIONAL QUALIFICATIONS
Excellent attention to detail, time management skills and meeting deadlines
Positive attitude and ability to handle highly confidential information
Ability to reflect positive attitude and disciplined work ethic
Ability to work in a team
Ability to work independently
High energy level
Strong interpersonal skills
Demonstrated experience in being a self-starter
Ability to deal with internal/external customers with enthusiasm and professionalism
Strong verbal, written and interpersonal communication skills are essential
Must possess confidence, good judgement, energy and the right personality to work in a challenging environment.
REQUIREMENTS
Bachelor's degree required
3+ years managing & selling products on Amazon Vendor Central and/or Seller Central
Working understanding of both AMS and AMG
Strong communication skills, both oral and written
Experience managing and updating the online product catalog, including setting up new products and promotional items and maintaining product and category pages data analysis, performance trends, etc.
Strong analytical and quantitative skills; able to make data-based decisionsHands-on and very entrepreneurial mindset who's comfortable in high-paced startup environments
Appreciation and understanding of consumer psychology and its impact on new product adoption
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Minimal physical demands, such as occasional bending, stooping and walking. Requires frequent computer work. Consistent daily attendance required.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
*The statements herein are intended to describe the general nature and level of work being performed by associates and are not to be construed as an exhaustive list of responsibilities, duties, and skills required. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer at any time with or without notice.
AA/EOE/Minorities/Females/Veterans/Disabled.
All qualified applicants will receive consideration for employment without race, color, gender (including pregnancy), gender identity, sexual orientation, national origin, religion, age, disability, veteran status, genetic information or other protected characteristics.
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