- Gather, sort, prioritize promotional content and brand messaging to orchestrate a multi-channel, audience-specific marketing plan.
- Work cross functionally with Brand, Private Brand, Category Management, Shopper Marketing & eCommerce to absorb plans and optimize the channel output.
- Collaborate with stakeholders across the organization to ensure the accurate representation of promotions and campaigns.
- Ensure timely activation of weekly, monthly, and seasonal marketing plans.
- Leverage performance reporting and analytics, apply learnings, and optimize marketing activations.
- Fully leverage MarTech stack to drive increasingly personalized and automated content.
- Support loyalty activations to foster sales growth.
- Streamline marketing process to improve efficiencies and expand capacity.
- Collaborate with channel managers / platform owners to maximize platform dynamic capabilities to serve personally relevant content to our guests.
- Lead test and learn model to continuously improve marketing effectiveness optimizing channels, audiences, and content.
- Support and manage change with ever-evolving processes and technology.
- Assists Director of Marketing Communications in the management of media budget to ensure optimal investment across applicable platforms and channels.
- Develop and coach Marketing Program Manager
- Perform all other duties as assigned by manager.
- 5+ Years of Marketing Program Management experience or similar.
- College degree in communications, marketing, or related field.
- Exceptional People skills, able to influence others.
- Strong communication skills to work with internal and external stakeholders.
- Strong organization and project management skills. Ability to multi-task in a deadline-oriented environment.
- Ability to manage complex processes. Analytical, tech savvy, and results driven.
- Deals well with rapid change and can lead change management with team members.
- Well-versed in Microsoft Office suite of products.
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Banking Center Manager
3 days ago
First Horizon Bank Winston Salem, United StatesLocation: On-site in Winston-Salem, North Carolina · Summary · If you're a natural leader and want to lead a team at a strong company with exceptional support, then you'll want to be one of our banking center managers You will immerse yourself in the community, build and maintain ...
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Marketing Account Manager
4 days ago
Flow Automotive Companies Winston-Salem, United StatesAt Flow Automotive we are growing our marketing account management team and seeking someone with previous marketing experience to join as a Marketing Account Manager. The Marketing Account Managers create and execute campaigns that increase brand awareness, sales retention/effect ...
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liberty advantage sales agent
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Liberty Healthcare Management Winston-Salem, United StatesJob Description · Job DescriptionThere's no place like · Liberty Healthcare Management · Come explore career opportunities with Liberty Healthcare Management, a dynamic leader in the healthcare industry. Join us · LIBERTY ADVANTAGE INSURANCE SALES AGENT (MEDICARE) · JOB SUMMARY: ...
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Digital Marketing Specialist
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Flow Automotive Companies Winston-Salem, United StatesAs a Digital Marketing Specialist, you will be responsible for technical & strategic implementation of PPC Advertisement (Social, Google Ads, and Microsoft), driving exceptional performance and results across our brand. You will manage a subset of our franchises across North Caro ...
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liberty advantage sales agent
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Liberty Healthcare Management Winston-Salem, United StatesJob Description · Job DescriptionThere's no place like · Liberty Healthcare Management · Come explore career opportunities with Liberty Healthcare Management, a dynamic leader in the healthcare industry. Join us · LIBERTY ADVANTAGE INSURANCE SALES AGENT (MEDICARE) · JOB SUMMARY: ...
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Paid Digital Marketing Specialist
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Flow Automotive Companies Winston-Salem, United StatesAs a Paid Digital Marketing Specialist, you will be responsible for technical & strategic implementation of PPC (Social, Google, and Microsoft), driving exceptional performance and results across our brand. You will manage a subset of our franchises across North Carolina and Virg ...
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retail manager
1 week ago
Compass Group Winston-Salem, United StatesCompass Group NOVANT HEALTH FORSYTH [Store Supervisor] As a Retail Manager at Compass Group, you'll: Oversee daily administrative and operational tasks and handle all aspects of staff management; Manage all financials including budget development, forecasting, and financial repor ...
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Assembler
3 days ago
Rotork Winston-Salem, NC, United StatesJob Description · This is a key role ensuring the continuous supply to meet our customer requirements, guaranteeing the product is assembled to the specification requirements meeting their needs. · Reporting to the Production Supervisor, you will be working part of a large team b ...
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Neurosciences Institute
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Novant Health Winston-Salem, United StatesNovant Health's approach to neurology is unique · We're committed to patient-centered care, spending more time with each patient and creating a seamless system of care to make health — and life — easier for our · We are physician-led and physician-driven with physicians in every ...
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REVELxp - Marketing Manager, Winston Salem
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Teall Capital Partners Winston-Salem, United StatesREVELxp is the national market leading company in game day experiences and hospitality. · Our team, with beginnings in ISP Sports and 35+ years of leadership in the sports & entertainment industry at the helm, has worked hard to build the fastest growing company in the game day ...
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TPG - Marketing Coordinator
15 hours ago
Teall Capital Partners Winston-Salem, United StatesTPG believes in the high school experience and how it positively shapes our next generation. It is our mission to support this cause by connecting its community to organizations and brands that share in this belief. Our team is looking for a Marketing Coordinator to support and e ...
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Business Development Manager
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CRG Winston-Salem, United StatesBusiness Development Manager · This privately held, family-owned company, was founded over 50 years ago with a mission to deliver excellence in their community. They provide a wide variety of facility services, including landscaping, disinfection, janitorial, HVAC maintenance an ...
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Investment Manager
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Linville Team Partners Winston-Salem, United StatesLinville Team Partners has launched a growing real estate investment platform specializing in commercial properties across the southeast. We pride ourselves on our commitment to delivering exceptional returns to our investors through strategic acquisitions, diligent underwriting, ...
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Restaurant Team Member
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GC Partners, Inc. dba Golden Corral Winston-Salem, United StatesOur franchise organization, GC Partners, Inc. dba Golden Corral, is currently seeking energetic, friendly individuals to join our team · Golden Corral restaurants are currently accepting applications for the opportunity to join our team with our family buffet restaurant chain wi ...
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NPI (New Product Introductions) Manager
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Reynolds American Winston-Salem, United StatesReports to. Director Innovations & Product Planning. Number of Direct Reports. N/ A Core Relationships. Internal - Consumer Marketing & Trade Marketing, Supply Chain Planning and Service Managers, Operations (Manufacturing, Engineering, Procurement, Product, Manager, Operations, ...
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Clinical Services Director
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Pulmonary and/or Critical Care Physician
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Novant Health Medical Group Winston-Salem, United StatesNovant Health is seeking a Critical Care or Pulmonary & Critical Care Physician · Opportunity Highlights: · Our new critical care surgical tower will operate under a closed unit / co-management structure, boasting 59 new beds, contributing to a total of over 100 critical care be ...
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faculty physician
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Wake Forest University School of Medicine Winston-Salem, NC, United StatesJob Description · This position will participate in faculty research, education, scholarship, and clinical care within our dedicated Pediatric Emergency Department in Brenner Children's Hospital. · Please email Scott Dudley at to express interest. · The ideal candidate for this ...
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Regional Director of Sales and Marketing
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Harmony Senior Services Winston-Salem, United StatesWhy Harmony?401k + Fulltime Part-time Benefits PackagesEmployee Referral Bonus + Incentives (free meals, movie tickets, dining, automotive deals, retail discounts, finance/legal, consulting, electronics, and more)Training, Development Career LadderingGreat work-life balanceFlexib ...
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Assistant Director, Athletic Communications
1 week ago
CoSIDA Winston-Salem, United StatesJob Description Summary · Works with internal and external constituents to heighten Wake Forest University's visibility and brand awareness with an emphasis on select teams within the athletic department, along with additional responsibilities as assigned. Public and media liais ...
Sr. Manager Marketing Operations - Winston-Salem, United States - Lowes Foods
Description
Overview:
The Sr. Manager, Marketing Operations & Programming will plan and execute strategies to attract, grow, and retain guests and ultimately drive sales. Sort, prioritize, and optimize promotional content and brand messaging to drive sales and reinforce differentiation. Maximize impact through optimizing audience, content, and channel combinations. Design, build and maintain reports on marketing KPI's. Leverage technology to orchestrate increasingly efficient and relevant activations.
Responsibilities:Master Go-To Market Plan
Personalization and Automation
Innovation
Other Responsibilities
Dimensions:
Influence marketing execution across owned retail store locations and over 10,000 + hosts
Works Cross functionally with W. Lee Flowers, MDI & Alex Lee as well as all departments within retail for program execution.
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