- Utilize internal shipment data, IRI consumption data (syndicated, strategic planner, & panel), Customer portal data (consumption & consumer), and other industry sources to identify opportunities.
- Create reports to include monthly region, market, and customer trend reporting, distribution grids, new product tracking, velocity reports, plan-o-gram development, and pricing & promotion analysis.
- Establish a strong knowledge of the organic and conventional produce/food industry, Pero Family Farms product line, and key customers to assist in strategic business calls/presentations.
- Develops training to improve the outside sales team's fact-based selling skills.
- Create promotional analysis tools that can help maximize customer promotions along with the Pero Family Farm's ROI.
- Serve as an active member of the Marketing, Sales and Performance Team to ensure Pero Family Farms business.
- Utilizes the newest/best-in-class category management insights.
- Helps drive customer's overall category strategy.
- Sales personnel can initiate/drive/optimize DSMP – product distribution (new/current), shelfing (mix & placement), merchandising (feature activity), pricing plan initiatives with customers.
- Can implement and execute first class new product launches.
- Stay current on industry developments and trends.
- Maintain relationships with cross-functional groups and specialists.
- Participate in organization career planning/development (POPP).
- Proactively assist team members, managers and employees as needed.
- Manage special projects and perform other duties as assigned.
- Change Management: Adaptable to a fast paced, shifting work environment; willing to remain flexible to accommodate changing business conditions, work requirements and scheduling needs.
- Detail Oriented: Attention to detail, ability to focus on the project or task at hand and consistently deliver error free results
- One (1) to three (3) +years of category management or related experience in a Consumer Package Goods (CPG) environment.
- Bachelor's degree in Finance, Business Administration or related field.
- Very Strong quantitative and analytical skills.
- Professional level oral, written and presentation communication skills.
- Flexible and collaborative with a proven ability to deliver business results in a dynamic and fast paced environment.
- Strong project management skills with the ability prioritize multiple tasks to meet the needs of various functional areas
- 401(k)
- Health, Dental, Vision Insurance and more
- Paid Time Off (PTO)
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Category Development Analyst - Delray Beach, United States - Pero Family Farms Food Company, LLC
Description
Category Development Analyst
Onsite | Full-Time
COMPANY SUMMARY
Pero Family Farms is a market share leader with over a century of dedication, commitment and integrity. Operating since 1908, Pero is the farm trusted by retailers and consumers alike. We are a fully integrated farming operation, with departments that specialize in organic farming, logistics, global supply chain management, national sales operations, food processing operations, and strategic marketing functions. Our operation includes over 35,000 acres spanning across the East Coast of the United States from Florida to New York, with distribution and production facilities in several different states. We pride ourselves in maintaining a strong family heritage and tradition that has been dedicated to quality, innovation, and excellent customer service that has been feeding America's families for over a century. Our family's passion for farming remains unwavering, with a vision to continue the tradition for many generations to come, whilst maintaining the reverence and trust it has established with the American consumer.
As we expand our offering to include an assortment of organic vegetable options; we have become one of the largest organic vegetable growers in the country and we are looking to grow our workforce family. Join us in continuing and strengthening our position as a market share leader dedicated and trusted by retailers and consumers alike.
JOB SUMMARY
Provides insights and recommendations to optimize new product introductions, distribution, shelving, price and promotional mix by analyzing marketing and customer data. Analyzes and assesses category/brand performance to develop enhanced marketing and sales plans and promotions. Conducts market specific assessments of competitors, vendors, and customers to support decisions and influence management.
RESPONSIBILTIES AND DUTIES
Perform other job-related functions as assigned.
QUALIFICATIONS
COMPANY BENEFITS/PERKS
