- Develop compelling and differentiated product positioning and messaging that resonates with target customers for new products and services supporting the overall product narrative and direction
- Translate technical features into clear and impactful benefits for customers
- Conduct qualitative, quantitative and competitive research and leverage the analysis to inform product messaging, positioning to drive growth, sharing insights and next steps with leadership
- Create buyer personas to ensure every business, design, and marketing decision resonates with target consumers
- Lead product launches from planning through execution, ensuring successful product releases and driving measurable results
- Create GTM launch plans and training/presentations to regional sales/marketing and PR as needed
- Ensure consistency of messaging across all marketing channels and materials
- Oversee the successful execution of packaging design projects, from concept development through to final production
- Work closely with our cross functional teams, external design agencies, and production partners to ensure that each packaging project is delivered on time, on brief, within budget, and to the highest quality standards
- Understand the packaging production process and how to establish print requirements
- Analyze key performance metrics to evaluate the effectiveness of marketing and initiatives, and make data-driven recommendations for optimization
- Provide leadership, mentorship and management for three members of the team, fostering a culture of innovation and excellence
- Bachelor's degree in marketing, business, or a related field; MBA preferred
- 5+ years of experience in product marketing, with a proven track record of success in driving product growth and revenue
- Deep understanding of B2C marketing, with experience in technology
- Strong strategic thinking and analytical skills, with the ability to translate complex ideas into simple and compelling messaging.
- Excellent communication and presentation skills, with the ability to articulate value propositions to both technical and non-technical audiences.
- Demonstrated leadership skills with the ability to collaborate effectively across cross-functional teams and influence without authority.
- Proven ability to thrive in a fast-paced, dynamic environment with competing priorities and tight deadlines.
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Senior Product Marketing Manager - California, United States - The Sage Group
Description
Senior Product Marketing Manager
This long-time Sage client is seeking an experienced BtoC Product Marketer.
For nearly three decades, they have been innovating and leading the industry with a broad range of award-winning, high-performance networking technologies for homes and businesses around the globe. They are passionate about delivering superior connected experiences that make it faster, easier, and more secure to do what you need and love.. Together, they have pushed the boundaries of what can be accomplished in our increasingly wireless and connected world. Thet hire exceptional people and foster a diverse working environment where everyone feels empowered, inspired, challenged, proud and respected.
They are looking to hire a San Fransico Bay Area based experienced and innovative Senior Product Marketing Manager to join their Corporate Marketing team. The team works closely with Product teams, Sales, regional teams, Support, and other marketing functions to drive revenue across all customer acquisition, experience, engagement, and retention touchpoints. As a key member of the marketing team, the Senior Product Marketing Manager will closely collaborate with the Product team to determine the strategic direction and positioning of our Connect Home Products and drive GTM strategies for new product introductions such as mesh systems, routers, hotspots and value-added services. This role requires a strong blend of product knowledge, marketing expertise, and leadership skills to effectively communicate the value proposition of our solutions to the target audience.
About the role:
Qualifications:
Location: Hybrid, three days a week in San Jose
Available: Immediately
Position: Full time/Permanent
Compensation: K plus 30% bonus plus RSUs
