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Manager Brand Finance OCI
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Brand Manager - Doral, United States - ExtendMyTeam
Description
How You Will Make an ImpactWe are looking for a Brand Manager to join our team and help shape how data and analytics are used to drive the growth of the business and future strategic decision making.
The Brand Manager will be responsible for growing the business through a deeper understanding of marketing effectiveness, point of sale, performance analysis, and discovery of new consumer insights that allow us to make quick, informed business decisions.
The selected candidate will also create and manage dynamic and scalable data models, developing actionable outputs that inform both our immediate performance strategy and long-term innovation roadmap.
Responsibilities to include:
Performance Analytics
Lead performance & marketing analytics reporting, including utilizing data to provide insights on macro, geographic, retailer, and product-level trends
Measure seasonality and develop sales trend tools to understand and measure periodic performance; develop variety of KPIs to measure growth tactics (organic, distribution, marketing mix)
Manage our business intelligence tools, including Power BI, Alloy, Nielsen, Skai, and Stackline to help automate analytics (freeing up time for more in-depth analysis) in addition to elevating data capabilities across media and competitive intelligence
Leverage competitive intelligence to develop market share reports, media recommendations, channel strategy and sales optimizations
Conduct deep dive analysis into select areas of growth, including product prioritization and retailer performance
Work with Brand Managers to ideate, execute, and analyze performance-driving initiatives including paid social, search & other media programs
Align with Sales Planning weekly to bridge wholesale with POS performance and collaborate on future planning
Lead weekly & monthly performance meetings with our CEO, President & SVPs to discuss company success and opportunities
Actively participate in the development of the vision for the company's data & analytics architecture to improve company-wide analysis efficiencies and broaden your own knowledge of data analytics
Business Strategy & Innovation Revenue Management
Annual Innovation Planning:
identify categorical/innovation whitespace through market research, competitive & macro trends, financial expectations and long-term revenue modeling
Pricing & Revenue Management:
define price and new product revenue forecasts for new products to inform the team on optimal selling strategy; lead price increase/decrease initiatives to maximize revenue.
Charter & Product Financial Management:
help structure and develop our product development recommendations / opportunities from a category / green field and competitive perspective.
Participate in product management process, ensuring development adheres to financial guardrails & pivots occur when necessaryLicensing & Acquisition:
participate as a key stakeholder in determining new product licensing & acquisition opportunities, providing competitive analysis, channel viability & revenue forecasts
Growth Modeling:
build and lead company's 5-year strategic growth model, partnering with Finance team to manage top-line & bottomline growth goals
New Channel Development:
develop strategic blueprints for new channels (e.g. Dollar, Club), non-traditional revenue exploratories, ad hoc projects as necessary
Additional projects as assigned
What You Will Need
Bachelor's Degree in Business, Marketing, or related field
4-6+ years' experience in an analytical field
Extremely proficient in Microsoft Excel, PowerPoint, and Nielsen/IRI
An excellent communicator, who is excited about sharing actionable findings and insights
Comfortable working with incomplete datasets / uncertainty with a think-outside-the-box mindset
Excited to answer large, open-ended questions that do not have a "right" answer
Team player who enjoys working and learning across departments
Willing to learn new skills and take the extra steps to help drive the business
Who You Will Work With
As the Brand Manager, you will work closely with Finance, Sales, Ecomm, Media, Creative, Operations, and R&D teams.
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