Brand Marketing Manager - Doral, United States - Costa Farms

Description

Company Overview
Who is Costa Farms? We're one of the world's largest horticultural growers—but without an ego to match our acreage. Our headquarters are in Miami, Florida, where we were founded in 1961.

Costa Farms started on just 30 acres, and over the last 60 years, we've grown to more than 5,000 acres around the world.

We have farms in North and South Carolina, Central and South Florida, and the Dominican Republic, plus an office in China.

Costa Farms now employs nearly 6000 engineers, marketers, accountants/analysts, human resources professionals, and of course, growers and plant scientists

Here at Costa Farms, we live by the values of H3: being Humble, staying Hungry, and always Hustling.

The team rallies to the mission of being a lean, green, growing machine dedicated to enriching the world by bringing plants into everyone's life.

True to that mission, we grow more than 1,500 plant varieties.

Driven by the spirit of innovation, the team is always testing new plants and developing new solutions to make it easier for retailers and plant parents to enjoy plants.

We're also continuously testing different ways of growing our plants to increase quality and improve their ecological footprint as one aspect of our many sustainability efforts.

We cultivate plants, as well as a winning culture. Join the team, and you'll find opportunities to learn and grow. You'll collaborate with other driven, determined people who together keep Costa Farms an industry leader.

You'll support and be supported by a team that cares about each other, our customers, our consumers, and our community.

You'll also find right away that Costa Farms is committed to providing a diverse environment. We're proud to be an equal opportunity employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetic information, disability, age, military status, marital status or veteran status, or any other group status protected by federal, state, or local law.

Description:
The Brand Manager is accountable for bringing the brand to life across key customer communication touchpoints.

The Brand Manager contributes to new product launches and integrated brand activation plans including online and offline elements to maximize conversion and sell-through, with the assistance of direct reports and cross-functional teams.

Lead the planning, organization, development and execution of all POS programs along with the implementation of shelf management programs with display and point of sale materials.

Additionally, assure product placement in a rewarding buying experience, especially during active promotional periods, with adequate product support materials and engaging initiatives across all traditional, modern and onmichannels.

Specific Responsibilities
Specific responsibilities will include but are not limited to:

Main Responsibilities:
Recommend clear objectives for brand communication and a vision for short/long term success.

Partner with the VP of Marketing to develop a regional brand activation strategy, including customer programs, product communication at shelf & strategies designed to covert the shopper.

Execute marketing plans based on category & customer strategies for the upcoming year.
Track key A&P (Consumer/Trade Promotions) budget.
Test-and-learn opportunities within communication vehicles to find leverage points for scale & impact.

Create/produce content and relevant assets to feed social media, DTC & all required channels to accelerate conversion & elevate brand awareness.

Insights:
market analysis/consumer research to support product programs.

Work closely with the VP of Marketing, E-Comm Director & Consumer Marketing Managers to develop a full year promotional calendar to meet brand/portfolio priorities.

Execute promotional events & package at major key accounts, build partnerships with complementary brands.
Agency / Supplier Management
Assign projects to agency partners, using clear and effective creative briefs.
Coordinates/participates in agency & internal reviews.
Brand Stewardship
Activate brand activities in accordance with the brand identity guidelines process, such as consumer promotions materials, POP & campaigns.
Ensures marketing communications & marketing adaptations are on-strategy/consistent.
Website and Digital Content

Create, implement & maintain all branding aspects of Collaborate with E-commerce to support PDP, landing pages & promotion creative.

Collaborate with Consumer Marketing on the creation of assets for CRM email marketing, swag, social media programs & campaigns.

Support efforts & synergy with E-commerce to maximize use of resources, leverage content creation & support all activations campaigns (omnichannel).

Qualifications & Requirements
Four-year College/University degree
5+ years of marketing and/or general management work experience
Has experience with cross functional team structures
Bilingual (Spanish & English)
Up to 20% international travel required
Experience & Skills
Marketing agency experience required
Digital / social media exposure
Translate marketing objectives into strategies and plans. Proven success in executing a comprehensive marketing plan that is integrated across multiple consumer touch points, including at point-of-purchase
Launch new products from concept through commercialization and in-market success
Strong executional background
An analytical mind with a strategic ability
Excellent communication skills, written and oral
Proven ability to work on and lead a cross-functional team
Experience with computer programs & softaware like: Adobe, Canva, Smartsheet, Slack, among others
All applicants must be work authorized. Costa Farms will not sponsor any visa for this position.

After applying, follow us on LinkedIn to stay up to date on what's happening around Costa Farms and to start becoming part of our family.

Come Grow with UsTM
Costa Farms offers competitive wages and benefits, including:401(k) Plan
Company 401(k) Matching Contributions
Health Savings Account
Care on Demand Telemedicine
Health Insurance
Dental Insurance
Vision Insurance
Supplemental Insurance (Aflac)
Virtual workplace for certain roles
Growth Opportunities
Challenging and exciting work environment
Costa Farms Scholarship
Employee discounts on plants

Costa Farms also has:
On-site gym with showers
On-site cafeteria and dry cleaning
Love Where You Work activities throughout the year
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