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    Assistant Brand Manager - Chicago, United States - Green Thumb Industries INC

    Green Thumb Industries INC
    Green Thumb Industries INC Chicago, United States

    2 weeks ago

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    Description
    The Role

    The Assistant Brand Manager will be responsible for supporting brand and product development, packaging, trade & consumer promotions and advertising, across both retail and wholesale verticals for our portfolio of brands.

    As an Assistant Brand Manager at GTI, you will bring your moxie and enthusiasm to market new products in our emerging industry and will work collaboratively & cross-functionally with business development teams, sales, supply chain, and external partners to drive key initiatives and deliver results.

    Bring your consumer-minded marketing with premium brands and help us make it happen
    Responsibilities
    Work in cross functional teams to develop and execute brand plans including new platform launches, line extensions and brand restages, and assist in the development of integrated marketing campaigns
    Partner with our Senior Managers to track brand forecasts and brand marketing expenses, including advertising and consumer promotions, throughout the year to manage within the given budget
    Assist the Senior Managers and broader marketing team to develop brand promotions and help coordinate all national and local brand promotions and events
    Work with the field marketing team, sales team, and Senior Managers to ensure the strategies and tactical plans are executed for our sponsored events and related industry functions
    Collaborate with sales, operations, and supply chain to coordinate and execute key strategic initiatives related to our portfolio of brands
    Contribute to our sales presentations, materials and collateral that integrate brand marketing information and communicates key marketing programs, brand and product information

    Qualifications

    Bachelor's degree preferred in Marketing, Business, Management, or a related field
    Relevant brand marketing experience in the CPG industry is a HUGE plus, but not required
    Exceptional organization and project management skills
    Strong writing, presentation and verbal communication skills
    Comfortable with ambiguity and able to effectively balance pace and execution
    Demonstrated skill in building and working in strong cross-functional teams
    Genuine interest in and passion for the cannabis industry

    Additional Requirements

    Must pass any and all required background checks
    Must be and remain compliant with all legal or company regulations for working in the industry
    Must be a minimum of 21 years of age

    #J-18808-Ljbffr
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