- Lead advancement of email, text, and mobile push marketing across DICK'S brands bridging BAU (Business as Usual) program with Personalization efforts transforming marketing touchpoints to enhance customer experience, increase engagement and amplify long-term value.
- Partner with Analytics, eCommerce, Targeting, Creative, Athlete Insights and Marketing Planning teams to identify, size, and prioritize opportunities for testing and optimization.
- Serve as a subject matter expert and maintain a deep understanding of marketing technology, innovation, and trends, and champion forward-thinking in this arena.
- Stay informed about industry trends, emerging technologies, and best practices in email, text, and mobile app marketing and recommend innovative approaches to enhance business performance and competitiveness.
- Develop and implement strategic initiatives to optimize business processes, improve operational efficiency, and drive sustainable growth.
- Track and analyze email, text, and push messaging performance and KPIs, highlighting successes, trends, and opportunities.
- Use available channel performance measurement tools and work with the Tech Analytics team on development of new tools to track performance and trends of addressable marketing.
- Provide performance measurement reporting and analysis. Consider and explore multiple hypotheses to explain data relationships and trends.
- Conduct comprehensive analysis of key performance metrics, market trends, and landscape to identify growth opportunities, mitigate risks, and inform strategic decision-making.
- Drive development and maintain strategic planning frameworks, models, and tools to support decision-making processes and enable data-driven insights and recommendations.
- Partner with Analytics team to conduct in-depth analysis of channel performance data, trends, and customer behavior to generate actionable insights and recommendations for optimizing addressable planning, targeting, and messaging.
- Design and execute A/B tests and experiments to evaluate the effectiveness of channel strategies, creative assets, and messaging, and iterate on tactics to drive continuous improvement.
- Discover and implement dynamic content capabilities across addressable marketing channels. Lead activation and track usage of successful dynamic content modules.
- Develop, implement and monitor product recommendations strategy for email to drive relevant user experiences and increase conversion rates.
- Implement strategies to deliver targeted and relevant content experiences based on user segmentation, behavior, and preferences.
- Work with an external vendor to utilize machine learning algorithms and predictive analytics to analyze customer data, behavior patterns, and purchase history to generate accurate and relevant product recommendations.
- Design and implement tests to optimize product recommendation algorithms, algorithms' performance, and improve recommendation accuracy and effectiveness.
- Conduct content audits and performance analysis to evaluate the effectiveness of dynamic content initiatives, identify areas for improvement, and optimize content strategy and execution.
- Stay informed about emerging trends and best practices in dynamic content management and drive innovative approaches to enhance content experiences and increase customer engagement.
- Develop and implement comprehensive AI strategies aligned with business objectives, leveraging cutting-edge technologies and methodologies to drive innovation and competitive advantage.
- Lead the evaluation and adoption of AI technologies and platforms, assessing their feasibility, scalability, and potential impact on business operations and customer experiences.
- Define key performance indicators (KPIs) and metrics to measure the effectiveness and ROI of AI initiatives, monitoring progress and providing regular updates to stakeholders.
- Stay informed about industry trends, emerging technologies, and best practices in artificial intelligence, machine learning, and data analytics, and recommend innovative approaches to enhance AI capabilities and drive business outcomes.
- Identify opportunities for automation and optimization across business processes and workflows using
- AI-driven solutions, collaborating with stakeholders to streamline operations and improve efficiency.
- Build and manage relationships with various outside vendors planning and implementing advancement initiates.
- Develop and execute comprehensive customer acquisition strategies to drive growth and meet acquisition targets.
- Implement customer retention programs and initiatives to increase customer lifetime value and reduce churn.
- Design and implement new and lapsing customer acquisition strategies ensuring that objectives are met to maximum efficiency.
- Monitor key performance metrics and track the effectiveness of acquisition and retention campaigns, making data-driven decisions to optimize results.
- Bachelor's Degree Marketing, Advertising, or Business related field
- 7-10 years experience
- Experience with email, text, and push messaging
-
Marketing Communications Manager
4 days ago
Eaton Coraopolis, United StatesEaton's Electrical Sector is seeking a Marketing Communications Manager to join our team. This position is based in our Moon Township, PA, Arden, NC or Beachwood, OH facility. A hybrid working arrangement is available. · What you'll do: · The marketing communications manager will ...
-
Market Manager Assistant
2 weeks ago
Titan Ventures Monroeville, United StatesLocation: 70197 Stuttgart | Employment Type: Full-time, permanent | Job ID: 827482 · Job Posting (Intern) · What you'll be doing with us: · As a leader, you want to take on responsibility and contribute to a culture of respectful leadership? Then support the store management at o ...
-
Internship: Marketing Product Manager
2 weeks ago
Eaton Coraopolis, United States InternshipSHIPEatons ES AMER ARS division is currently seeking a Marketing Product Manager Intern. · **What youll do:** · **Position Overview:** · Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and ...
-
Marketing Manager
1 day ago
Jubilant Radiopharma Pennsylvania, United StatesJubliant DraxImage Radiopharmacies, a nationwide radiopharmaceutical company, is dedicated to nuclear medicine. We use our 25 years of experience in Nuclear Pharmacy to provide our customers with the best service and safest products. The Jubilant Radiopharmacies Network of facili ...
-
Marketing Manager
1 week ago
AEG Pittsburgh, United StatesThe Sports & Exhibition Authority of Pittsburgh and Allegheny County (SEA) develops first class sports, entertainment, recreational, and convention venues to benefit Pittsburgh's economy and improve quality of life. · GENERAL: The Marketing Manager is responsible for comprehensi ...
-
Manager, Marketing
1 week ago
Money Fit by DRS Warrendale, United StatesJOB SUMMARY · Responsible for developing and implementing strategic marketing plans to promote our services, increase brand awareness, and drive customer engagement. You will work closely with cross-functional business units, to ensure the successful execution of marketing initia ...
-
Marketing Manager
2 days ago
Innovation Works, Inc. Pittsburgh, United StatesJob Description · Job Description Marketing Manager · About Optimus Technologies · Optimus Technologies is a clean energy technology company based in Pittsburgh, PA. Optimus manufactures the Vector System, an advanced fuel system technology that enables diesel engines to operate ...
-
Marketing and Communications Manager
2 days ago
University of Pittsburgh Pittsburgh, United States Full time regularEduc-Office of the Dean-Pennsylvania-Pittsburgh-( This position supports the School of Education's marketing and communications efforts at a school-wide level. Reporting to the school's Director of Marketing and Communications and serving within the school's Dean's Office, the Ma ...
-
Marketing Manager
1 week ago
Innovation Works Pittsburgh, United StatesMarketing Manager · About Optimus Technologies · Optimus Technologies is a clean energy technology company based in Pittsburgh, PA. Optimus manufactures the Vector System, an advanced fuel system technology that enables diesel engines to operate on 100% biodiesel. The Vector Sy ...
-
IT Security Officer
2 weeks ago
FusionWorks Coraopolis, United StatesAs a modern and forward-thinking company, we are an important driving force for the regional economy. This is made possible by our approximately 1,700 employees who are dedicated to serving our region with energy and commitment. Our desire for continuous development motivates us ...
-
Market Manager
3 weeks ago
CANarchy Craft Brewery Collective Pittsburgh, United StatesJob Description · Job DescriptionDescription:Objective · This position is responsible for the sales and distribution growth of the CANarchy portfolio, focused on CANarchy team management, distributor relationships and retail execution. · Essential Responsibilities · Accountable f ...
-
IT Application Manager
2 weeks ago
Velocity Enterprises Carnot-Moon, United StatesABOUT THE COMPANY · With more than 900 employees and a sales area of over m2 spread across 60 REPO markets , the REPO Group with its surplus and special item markets is one of the largest surplus retailer chains in Germany. · At REPO, you can find almost every item for your ...
-
Market Manager
4 days ago
2020 Companies, Inc. Bethel Park, United StatesJob Type: · Regular · Work Location: · Walmart Bethel Park, PA 15102 · Overview: · Market Manager needed for an immediate full-time leadership position in your area - Sign-on Bonus · ABOUT THE JOB · As a Market Manager, you are responsible for successfully managing a team of Ener ...
-
Sales and Market Development Manager
3 weeks ago
Covestro Pittsburgh, United States Full timeThe Thermoplastic Polyurethane (TPU) Sales and Market Development Manager North America will expand business development and forward marketing in Extrusion segment, as well as manage a portfolio of direct customer accounts. · Major Tasks and Responsibilities · Create and drive a ...
-
Market Manager
6 days ago
2020 Companies Bethel Park, United StatesJob Type: · Regular · Work Location: · Walmart Bethel Park, PA 15102 · Overview: · Market Manager needed for an immediate full-time leadership position in your area - Sign-on Bonus · ABOUT THE JOB · As a Market Manager, you are responsible for successfully managing a team ...
-
Marketing Manager
1 week ago
PCNA New Kensington, United StatesWho are we? · Polyconcept North America (PCNA) is the industry's biggest and most diverse offering of promotional products and decoration services. Our employees are spread across six locations. · What we offer youFull healthcare and benefits The health and wellness of our emp ...
-
Marketing Manager
2 weeks ago
PCNA New Kensington, United StatesWho are we? · Polyconcept North America (PCNA) is the industry's biggest and most diverse offering of promotional products and decoration services. Our employees are spread across six locations. · What we offer you · Full healthcare and benefits The health and wellness of our ...
-
Marketing Technologist Project Manager
4 days ago
THE BANK OF NEW YORK MELLON CORPORATION Pittsburgh, United StatesTechnical Project Manager · Bring your ideas. Make history. · BNY Mellon offers an exciting array of future-forward careers at the intersection of business, finance, and technology. We are one of the world's top asset management and banking firms that manages trillions of dol ...
-
Marketing Manager
4 days ago
CS311033 Saint Paul, United StatesJob Description · Job DescriptionDescription:We are looking for a highly-motivated B2B and B2C Marketing Manager to support product marketing at Tacheny Exteriors. You will play a significant role in the overall direction and success of marketing activities that create awareness ...
-
Marketing Manager, US Robotics Marketing
1 week ago
Smith & Nephew Pittsburgh, United StatesMarketing Manager, US Robotics Marketing page is loaded · Marketing Manager, US Robotics Marketing · Apply · locations · US - Pittsburgh, PA · Memphis, TN · US - Field · time type · Full time · posted on · Posted Yesterday · job requisition id · R75646 · Life Unlimit ...
Customer Experience Direct Marketing Manager - Coraopolis, United States - DICK'S Sporting Goods
Description
At DICK'S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.
If you are ready to make a difference as part of the world's greatest sports team, apply to join our team today
OVERVIEW:
Strategy & Channel Optimization:
