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Marketing Manager - New Kensington, United States - PCNA
Description
Who are we?Polyconcept North America (PCNA) is the industry's biggest and most diverse offering of promotional products and decoration services. Our employees are spread across six locations.
What we offer you
Full healthcare and benefits The health and wellness of our employees is important to us, that's why we offer benefits including medical, vision, dental, short-term disability, and more
Flexible scheduling
401k Matching
Generous Paid Time Off and Holidays
PCNA Cares Share Fund - donating to teammates in times of need
Why you will make it your career
We invest heavily in modernization, operating more efficiently with cutting edge digital technology
We value our employee's contributions in a collaborative and inclusive work environment
Our culture encourages listening, understanding and a sense of empathy makes PCNA stronger
As the industry leader for environmental responsibility, sustainability is the key to every decision we make
Our Values
Delight Customers:
Treat our customers the way you'd like to be treated.
Work Smart:
Time is valuable. Focus on the things that can have the biggest impact on our business and customers. Be inquisitive and innovative
Think Team:
Work together to get the job done. Be inclusive and collaborative.
Own It:
Be accountable. Embrace challenges as opportunities, roll up your sleeves and make it happen.
Say It Like It Is:
Be candid, honest and respectful. Offer constructive insights and welcome other's input.
Our Businesses
Leed's is the premier supplier of high-quality promotional products, with goods ranging from pens and drinkware to bags and mobile tech.
Trimark sells logo'd apparel across 6 different categories; Polos, T-Shirts and Tops, Woven Shirts, Knits and Fleece, Jackets, and Accessories, including Headwear.
At JournalBooks, we believe in creative minds working together to create something truly unique in journals and planners.ETS has always sought to provide the very best in service, product selection, printing capabilities and competitive pricing, focused on drinkware, ETS offers a broad range of high quality drinkware categories.
Spoke's print-on-demand solutions and premium product assortment are standing by to help expand your inventory and fulfill your event and gifting needsSUMMARY
Responsible for developing and executing PCNA's marketing and communications strategy for the agency channel. They will develop and execute high impact campaigns utilizing modernized design and targeted messaging leveraging data to track performance.
As a collaborative leader, creative storyteller, strategic thinker, and problem solver, this role will devise new and innovative ways to present our brand story to reach target audiences.
Primary responsibility to scope, develop, and drive execution of initiatives and marketing campaigns supporting the Agency channel with both new customer acquisition and growing the existing customer base.
Supports agency channel sales team to drive demand and onboard new customers through the development of effective collateral and sales plays.
FUNDAMENTAL DUTIES
Set strategy, measurable goals, and objectives for programs and campaigns.
Develop compelling content leveraging differentiators to drive high impact messaging.
Creates channel specific creative content to drive demand for target customers.
Development of a customer segmentation model and maintenance of the segmentation personas.
Contribute to lead process including campaign definition, lead scoring, lead routing, dispositioning, and nurturing as leads turn into sales enablement targets.
Collaborate with data analysts to assess, track and report, and develop insights on key metrics, improving performance throughout the funnelDevelop quarterly brand presentations and business review templates and train sales team on best practices.
Analyze and interpret customer data to identify opportunities.
Creates multi-channel communication plans and assets to drive demand.
SKILLS AND KNOWLEDGE
Strong written and verbal communication skills
Advanced PowerPoint skills and proven ability to tell a story through slides
Proven ability to scope, execute, and drive marketing initiatives
Strong decision-making skills utilizing data and insights
Analytical with ability to define KPIs and pivot initiatives based on performance
Strong attention to detail
Expert communicator across a wide range of employees (e.g. marketing team, executive team)
Continuous improvement mindset
Ability to handle multiple projects and priorities simultaneously in a fast-paced environment
Deadline and results-driven
Fast learner with creative problem-solving skills
MINIMUM QUALIFICATIONS REQUIRED
Bachelor's degree in marketing, business, or related degree
8+ years in marketing communication, marketing management, brand management, product management, or related role
Excellent PowerPoint presentation capabilities for external facing audiences
Experience working directly with sales reps and the lead funnel/MQL process
Experience developing sales tools and collateral
Deep understanding of the agency business and operations acquired through experience working at an agency or with agency partners is a plus
Together We Inspire Pride
We want our team members to be proud of the essential work they do, our commitment to the sustainability, and the overall customer experience.
We are a culture that will invest heavily in our people, our company and in state-of-the-art technology to be at the forefront of innovation.
PCNA is an equal opportunity employer.PCNA provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics, or any characteristic applicable under state, federal and local laws.
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