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Marketing Manager - Dalton, United States - Shaw Industries
Description
Job TitleMarketing Manager – Strategic Partnerships
Position Overview
As a Marketing Manager, you will be responsible for helping to develop and execute comprehensive marketing plans to drive sales and increase market share in the Builder, Multifamily, and Specialty Market segments.
You will work closely with the Senior Marketing Manager, Business Partners, and Cross-functional teams to understand customer needs, develop targeted marketing strategies and campaigns, and ensure the successful implementation of marketing initiatives and product launches.
The ideal candidate will have a strong background in marketing within the Builder, Multifamily, and Specialty Markets industry and a proven track record of driving business growth.
The Marketing Manager will be results-driven and oversee the marketing strategies and initiatives execution along with the day-to-day marketing responsibilities for the Builder, Multifamily, and Specialty Market segments of the Shaw residential business.
Serve as the marketing department's front-line communication to our sales force and clients to ensure information needed to grow our business across all market segments and product categories is delivered to the intended audiencesThis position works from our Corporate Campus in Dalton, GA and may require at least 2 days per week in office with an option for hybrid remote scheduling
Responsibilities
Develop and implement strategic marketing plans to promote our Builder, Multifamily, and Specialty Markets products, targeting key customer segments and markets
Conduct market research to identify customer needs, market trends, and competitive landscape in the Builder, Multifamily, and Specialty Markets industry
Collaborate with product development teams to understand product features, benefits, and value propositions, and incorporate them into marketing strategies
Create compelling marketing campaigns and materials, including brochures, presentations, digital content, and advertising, to effectively communicate the value of our Builder, Multifamily, and Specialty Market brands and products
Manage and optimize digital marketing channels, including website, social media, email marketing, and online advertising, to generate leads and increase brand visibility
Develop and maintain relationships with key stakeholders internally and externally in the Builder, Multifamily, and Specialty Markets industry
Assist in planning and execution of trade shows, industry events, and customer presentations to showcase our Builder, Multifamily, and Specialty Markets strategies
Monitor and analyze marketing campaign performance, providing insights and recommendations for improvement
Collaborate with sales teams to develop sales enablement tools and materials that support the selling process for Builder, Multifamily, and Specialty Markets products
Stay up-to-date with industry trends, market dynamics, and competitor activities to identify new opportunities and drive innovation
Effectively communicate marketing initiatives to internal and external audiences
Manage project expectation and scope with key stakeholders
Manage multiple projects from concept to completion to ensure timelines and budgets are met
Collaborate with category and channel teams, product design, graphic design, copywriters, communications team and digital platforms to lead execution against strategy and various residential teams to understand competition, target audiences, and differentiators to drive business
Drive brand consistency through all activities
Requirements
Bachelor's degree in Marketing, Business, or a related field. Or 4+ years of marketing, communications or relevant experience
Strong understanding of the Builder, Multifamily, and Specialty Markets including customer needs, trends, and competitive landscape
Excellent communication and presentation skills with the ability to effectively convey complex concepts to diverse audiences
Strong analytical and problem-solving skills, with the ability to use data to drive decision-making and measure marketing effectiveness
Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
Preferred Skills
Proven experience as a Marketing Manager in the Builder, Multifamily, and Specialty Market industry
Positive mindset with the ability to think creatively
Demonstrable ability for flexibility and adaptability
Proficient in using marketing software and tools, such as CRM systems, marketing automation platforms, and analytics tools
Ability to work on a team of individuals, plus work well independently
Knowledge in the areas of the flooring industry, consumer markets, and general business acumen
Competencies
Execute action plan
Influence others
Deliver compelling communications
Demonstrate good judgement
Initiate action
This job description outlines the general nature and level of work performed by individuals assigned to this position. It is not intended to be an exhaustive list of all responsibilities, duties, and skills required.
Work Shift
8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM
Shaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace.
We prohibit discrimination and harassment of any kind based on race, color, sex, gender identity, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status, or any other protected characteristic as outlined by federal, state, or local laws.
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