- Develop and execute comprehensive marketing automation strategies aligned with overall business goals.
- Identify opportunities for automation within marketing processes to increase efficiency and effectiveness. Conduct A/B testing and multivariate testing of automation workflows to optimize performance.
- Continuously improve automation processes and campaigns based on results.
- Support implementation of marketing automation platform, as well as integrations into other platforms.
- Implement best practices for data hygiene, segmentation, and personalization within the platform.
- Manage our Sales Enablement platform Showpad, ensuring the content is up to date, improving the structure based on business needs.
- Develop and lead sales training initiatives related to Showpad and other sales and marketing platforms.
- Oversee and manage the marketing automation platform to ensure optimal performance and utilization.
- Design, build, and deploy automated marketing campaigns, including email marketing, lead nurturing, and customer retention campaigns.
- Collaborate with different marketing teams to create compelling and targeted messaging for different audience segments.
- Manage demand generation initiatives, including CEUs and other thought leadership content development and day-to-day management.
- Develop and manage an editorial calendar for email initiatives. Identify opportunities for segmented email communications.
- Develop and optimize lead scoring models to identify and prioritize high-value leads.
- Implement lead nurturing programs to guide prospects through the sales funnel.
- Work with Sales operations to define and optimize lead scoring and lead management processes.
- Work cross-functionally to develop efficient marketing automation workflows, test and optimize based on results.
- Monitor and analyze campaign performance metrics, providing regular reports to the marketing team.
- Develop analytic dashboards to showcase metrics and results.
- Use data-driven insights to make recommendations for continuous improvement and optimization.
- Work closely with the sales and marketing teams to ensure alignment on lead generation and conversion goals.
- Collaborate with the IT team to integrate marketing automation platforms with other systems as needed.
- Collaborate with sales to support sales enablement processes and content, as well as lead management and scoring.
- Bachelor's degree in marketing, Business, or a related field.
- Proven experience (7+ years) in marketing automation, with hands-on expertise in platforms such as Hubspot, Bloomreach Engagement, SAP Marketing Cloud.
- Proven track record of lead lifecycle management and demand generation. ABM experience a plus.
- Data-driven and results-oriented in planning and execution.
- Experience orchestrating plays and partnering with sales teams to deliver results.
- Excellent analytical skills with the ability to interpret data and generate actionable insights.
- Exceptional project management skills with the ability to manage multiple campaigns simultaneously.
- Self-starter, resourceful, able to multi-task and work autonomously with great attention to detail. Strong sense of teamwork and collaboration.
- Strong communication and collaboration skills to work effectively across teams.
- We're located in a pretty great spot - check out this video to see what we mean
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Marketing Automation Manager - Dalton, United States - Mohawk Industries Inc
Description
Are you looking for more?
At Mohawk Industries, we're committed to more - more customer solutions, more process improvements, more sustainable manufacturing and more opportunities for our team.
As a Fortune 500, global flooring leader with some of the best-known brands in the industry, Mohawk is a great place to start or develop your career with an emphasis on more of what's important to you. Whether you want to lead more, innovate more, learn more or create more, you can find your more with Mohawk.
What we need:
As the Marketing Automation Manager, you will play a pivotal role in driving our marketing automation initiatives. This role will be responsible for developing and executing marketing automation strategies while also collaborating closely cross-functionally with different marketing functions, sales operations and IT to ensure seamless integration and alignment of processes. This role demands a strategic thinker with hands-on experience in marketing automation and a strong background in sales enablement.
What you'll do:
Marketing Automation Strategy:
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk's vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, wood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Mohawk, Mohawk Home, Pergo, and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world's largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.
Mohawk Industries, Inc. is an Equal Opportunity Employer including disability/veteran committed to an inclusive workplace and a proud Drugs Don't Work participant.
