Marketing Automation Manager - Dalton, United States - Mohawk Industries Inc

Mohawk Industries Inc Dalton, United States

2 weeks ago

Description

Are you looking for more?

At Mohawk Industries, we're committed to more – more customer solutions, more process improvements, more sustainable manufacturing and more opportunities for our team.

As a Fortune 500, global flooring leader with some of the best-known brands in the industry, Mohawk is a great place to start or develop your career with an emphasis on more of what's important to you.

Whether you want to lead more, innovate more, learn more or create more, you can find your more with Mohawk.

What We Need

As the Marketing Automation Manager, you will play a pivotal role in driving our marketing automation initiatives.

This role will be responsible for developing and executing marketing automation strategies while also collaborating closely cross-functionally with different marketing functions, sales operations and IT to ensure seamless integration and alignment of processes.

This role demands a strategic thinker with hands-on experience in marketing automation and a strong background in sales enablement.

What You'll Do

Marketing Automation Strategy:
Develop and execute comprehensive marketing automation strategies aligned with overall business goals.
Identify opportunities for automation within marketing processes to increase efficiency and effectiveness. Conduct A/B testing and multivariate testing of automation workflows to optimize performance.
Continuously improve automation processes and campaigns based on results.

Platform Management

Support implementation of marketing automation platform, as well as integrations into other platforms.
Implement best practices for data hygiene, segmentation, and personalization within the platform.

Manage our Sales Enablement platform Showpad, ensuring the content is up to date, improving the structure based on business needs.

Develop and lead sales training initiatives related to Showpad and other sales and marketing platforms.
Oversee and manage the marketing automation platform to ensure optimal performance and utilization.

Demand Generation Campaign Development And Execution

Design, build, and deploy automated marketing campaigns, including email marketing, lead nurturing, and customer retention campaigns.
Collaborate with different marketing teams to create compelling and targeted messaging for different audience segments.
Manage demand generation initiatives, including CEUs and other thought leadership content development and day-to-day management.
Develop and manage an editorial calendar for email initiatives. Identify opportunities for segmented email communications.

Lead Lifecycle Management

Develop and optimize lead scoring models to identify and prioritize high-value leads.
Implement lead nurturing programs to guide prospects through the sales funnel.
Work with Sales operations to define and optimize lead scoring and lead management processes.
Work cross-functionally to develop efficient marketing automation workflows, test and optimize based on results.

Data Analysis And Reporting

Monitor and analyze campaign performance metrics, providing regular reports to the marketing team.
Develop analytic dashboards to showcase metrics and results.
Use data-driven insights to make recommendations for continuous improvement and optimization.

Cross-functional Collaboration

Work closely with the sales and marketing teams to ensure alignment on lead generation and conversion goals.
Collaborate with the IT team to integrate marketing automation platforms with other systems as needed.
Collaborate with sales to support sales enablement processes and content, as well as lead management and scoring.

What You Have

Bachelor's degree in marketing, Business, or a related field.

Proven experience (7+ years) in marketing automation, with hands-on expertise in platforms such as Hubspot, Bloomreach Engagement, SAP Marketing Cloud.

Proven track record of lead lifecycle management and demand generation. ABM experience a plus.
Data-driven and results-oriented in planning and execution.
Experience orchestrating plays and partnering with sales teams to deliver results.

What You're Good At

Excellent analytical skills with the ability to interpret data and generate actionable insights.
Exceptional project management skills with the ability to manage multiple campaigns simultaneously.
Self-starter, resourceful, able to multi-task and work autonomously with great attention to detail. Strong sense of teamwork and collaboration.
Strong communication and collaboration skills to work effectively across teams.

What else?

We're located in a pretty great spot – check out this video to see what we mean

Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world.

Mohawk's vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, wood, stone and vinyl flooring.

Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements.

Our brands are among the most recognized in the industry and include American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Mohawk, Mohawk Home, Pergo, and Quick-Step.

During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world's largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.

Mohawk Industries, Inc. is an Equal Opportunity Employer including disability/veteran committed to an inclusive workplace and a proud Drugs Don't Work participant.

#J-18808-Ljbffr

Marketing Automation Manager

3 weeks ago

Mohawk Industries Inc Dalton, United States

Are you looking for more? · At Mohawk Industries, we're committed to more - more customer solutions, more process improvements, more sustainable manufacturing and more opportunities for our team. · As a Fortune 500, global flooring leader with some of the best-known brands in t ...
A Fullstack Developer is a professional who is skilled in both front-end and back-end development. They are proficient in a variety of programming languages and are able to work on all aspects of a software application, from designing the user interface to managing the server-side functionality

3 weeks ago

NebulaTech Dalton, United States

The PEC project engineers & consultants GmbH is a consulting company with currently over 200 consultants (m/f/d) nationwide, specializing in project and process management as well as innovative IT solutions in the automotive, mechanical engineering, and plant construction industr ...
Clinic Lpn

2 weeks ago

Mountain Management Services Chattanooga, United States

**Overview** · **CHI Memorial Surgical Associates** · CHI Memorial Hospital, now part of CommonSpirit Health formed between Catholic Health Initiatives (CHI) and Dignity Health, is once again the only hospital in the Chattanooga area to be named a Best Regional Hospital by U.S. N ...
Maintenance Technician Day

1 week ago

Triton Metal Products Inc Hamilton, United States

**MAINTENANCE TECHNICIAN (Day)** · Full Time · Hamilton, Hamilton, IN, US · - Yesterday_ · Requisition ID: 1427 · Apply · Salary Range: · $25.00 To 32.00 Hourly · - Same-Day Pay Available with TapCheck · **Are you seeking growth?** · If you're driven to become the best version of ...
Sr Marketing Automation Specialist

5 days ago

Mohawk Industries Inc Dalton, United States

Are you looking for more? · At Mohawk Industries, we're committed to more - more customer solutions, more process improvements, more sustainable manufacturing and more opportunities for our team. · As a Fortune 500, global flooring leader with some of the best-known brands in t ...
Consultant - Azure (L2)

3 weeks ago

SoftwareONE Dalton, United States

Job Function: · Software & Cloud Services · The role: · Core Responsibilities: · Professional Services (Implementation/Deployments): · Design and execute cloud infrastructure solutions on Microsoft Azure utilizing Infrastructure as Code (IaC) tools and methodologies. · Develop ...
Machine Learning Engineer

3 weeks ago

Insight Global Dalton, United States

A manufacturing client of Insight Global's is actively looking for a Machine Learning Engineer to join their Data Science team that currently consists of a Data Science Manager, a Data Engineer, and a Data Scientist. This individual will play a key role in building and operationa ...
Customer Support and Order Management Specialist

2 weeks ago

Randstad North America, Inc. Dalton, United States

We are seeking a highly organized and detail-oriented individual to join our team as a Customer Support and Order Management Specialist. In this role, you will be responsible for providing exceptional customer support, overseeing automated order flow Support, Specialist, Manageme ...
Electronics Technician 2

1 week ago

TARKETT Dalton, United States

Shift: 2nd Shift · Work Schedule: Monday - Friday, 3 pm -11 pm · Location: Dalton GA · General Description: · The Controls Technician 2 will work in conjunction with the maintenance, production and engineering departments. The primary job responsibility is to support production t ...
Windows endpoint engineer

2 weeks ago

Randstad Dalton, United States

job summary: · Looking for someone with 2-4 years of experience with both Autopilot and MS InTune for this 100% remote role · This role is an integral part of the company's IT Infrastructure responsible for evaluating new and existing technologies, driving innovation, end-use-d ...
Equipment Engineer

1 week ago

Q-Cells Dalton, United States

Hanwha Qcells designs, builds, and manages financially sustainable solar photovoltaic (PV) solutions. The company brings a decade of global leadership in solar PV to North America, combining best-of-world technology, processes, and partnerships to deliver utility-grade solar PV s ...
customer support and order management specialist

3 days ago

Randstad Dalton, United States

customer support and order management specialist. · + dalton , georgia · + posted 1 day ago · **job details** · summary · + $23 - $25 per hour · + temp to perm · + high school · + category office and administrative support occupations · + referenceAB_4533947 · job details · We ar ...
Summer 2024 Information Technology Co-Op

1 week ago

Shaw Industries Dalton, United States

Job Title · Summer 2024 Information Technology Co-Op (remote) · Position Overview · . · Shaw Industries is looking for a curious student who enjoys learning how things work and collaborating toward solutions to complex problems Our ideal candidate wants to work on projects that h ...
Pharmacy Technician

1 week ago

Hamilton Medical Center Dalton, United States

JOB SUMMARY Assists the pharmacists with support activities and processes related to medication distribution within the hospital. Receives medication and other supplies for storage. Stocks Automated Medication Dispensing Cabinets (AMDCs) or areas where medications are stored. Pre ...
Process Engineer

3 weeks ago

Hanwha Q CELLS USA Corp. Dalton, United States

SUMMARY The Process Engineer must provide direction, guidance, and support to all the shift and day Process Technicians. The Process Engineer will apply continuous improvement methodology to enhance plant operations, supporting the specific plant goals in operational effectivenes ...
Equipment Engineer

2 weeks ago

Hanwha Q CELLS USA Corp. Dalton, United States

SUMMARYHanwha Qcells designs, builds, and manages financially sustainable solar photovoltaic (PV) solutions. The company brings a decade of global leadership in solar PV to North America, combining best-of-world technology, processes, and partnerships to deliver utility-grade sol ...
Process Engineer

1 week ago

Hanwha Q CELLS USA Corp. Dalton, United States

SUMMARY · The Process Engineer must provide direction, guidance, and support to all the shift and day Process Technicians. The Process Engineer will apply continuous improvement methodology to enhance plant operations, supporting the specific plant goals in operational effectiv ...
Process Engineer

2 weeks ago

Hanwha Q CELLS USA Corp. Dalton, United States

SUMMARY · The Process Engineer must provide direction, guidance, and support to all the shift and day Process Technicians. The Process Engineer will apply continuous improvement methodology to enhance plant operations, supporting the specific plant goals in operational effectiv ...
Senior Cloud Services Consultant

5 days ago

SoftwareONE Dalton, United States

Job Function: · Software & Cloud Services · The role: · Professional Services (Deployments/Implementation) · Provide expert guidance on Cloud Adoption Framework and Well-Architected Framework, ensuring alignment with organizational goals and best practices. · Assist in the devel ...
Java Developer

3 weeks ago

Sapphire Enterprises Nickelsville, United States

Location: Global (remote work possible) · Company Overview: · Nickelsville is a leading global printing company known for its excellence in providing innovative solutions to its customers. We are currently seeking a skilled Java Developer to join our team and help us build a new ...