Marketing Manager - Dalton, United States - Shaw Industries

Description

Job Title
Marketing Manager – Strategic Partnerships
Position Overview

As a Marketing Manager, you will be responsible for helping to develop and execut e comprehensive marketing plans to drive sales and increase market share in the Builder, Multifamily, and Specialty Market segments.

You will work closely with the Senior Marketing Manager, Business Partners, and C ross-functional teams to understand customer needs, develop targeted marketing strategies and campaigns , and ensure the successful implementation of marketing initiatives and product launches .

The ideal candidate will have a strong background in marketing within the Builder, Multifamily, and Specialty Market s industry an d a prov en track rec ord of driving business growth.

The Marketing Manager will be results-driven and oversee the marketing strategies and initiatives execution along with the day-to-day marketing responsibilities for the Builder, Multifamily, and Specialty Market segment s of the Shaw residential business.

Serve as the marketing department's front-line communication to our sales force and clients to ensure information needed to grow our business across all market segments and product categories is delivered to the intended audiences

This position works from our Corporate Campus in Dalton, GA and may require at least 2 days per week in office with an option for hybrid remote scheduling


Responsibilities:
Develop and implement strategic marketing plans to promote our Builder, Multifamily, and Specialty Market s products, targeting key customer segments and markets

Conduct market research to identify customer needs, market trends, and competitive landscape in the Builder, Multifamily, and Specialty Market s industry

Collaborate with product development teams to understand product features, benefits, and value propositions, and incorporate them into marketing strategies

Create compelling marketing campaigns and materials, including brochures, presentations, digital content, and advertising, to effectively communicate the value of our Builder, Multifamily, and Specialty Market brands and products

Manage and optimize digital marketing channels, including website, social media, email marketing, and online advertising, to generate leads and increase brand visibility

Develop and maintain relationships with key stakeholders internally and externally in the Builder, Multifamily, and Specialty Market s industry

Assist in p lan ning and execut ion of trade shows, industry events, and customer presentations t o showca se our Builder, Multifamily, and Specialty Market s strategies

Monitor and analyze marketing campaign performance, providing insights and recommendations for improvement

Collaborate with sales teams to develop sales enablement tools and materials that support the selling process for Builder, Multifamily, and Specialty Market s products

Stay up-to-date with industry trends, market dynamics, and competitor activities to identify new opportunities and drive innovation

Effectively communicate marketing initiatives to internal and external audiences

Manage project expectation and scope with key stakeholders

Manage multiple projects from concept to completion to ensure timelines and budgets are met

Collaborate with category and channel teams, product design, graphic design, copywriters, communications team and digital platforms to lead execution against strategy and various residential teams to understand competition, target audiences, and differentiators to drive business

Drive brand consistency through all activities


Requirements:
Bachelor's degree in Marketing, Business, or a related field . Or 4 + years of marketing, communications or relevant experience

Strong understanding of the Builder, Multifamily, and Specialty Market s including customer needs, trends, and competitive landscape

Excellent communication and presentation skills with the ability to effectively convey complex concepts to diverse audiences

Strong analytical and problem-solving skills, with the ability to use data to drive decision-making and measure marketing effectiveness

Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment


Preferred Skills:
Proven experience as a Marketing Manager in the Builder, Multifamily, and Specialty Market industry

Positive mindset with the ability to think creatively

Demonstrable ability for flexibility and adaptability

Proficient in using marketing software and tools, such as CRM systems, marketing automation platforms, and analytics tools

Ability to work on a team of individuals, plus work well independently

Knowledge in the areas of the flooring industry, consumer markets, and general business acumen


Competencies:
Execute action plan

Influence others

Deliver compelling communications

Demonstrate good judgement

Initiate action

This job description outlines the general nature and level of work performed by individuals assigned to this position. It is not intended to be an exhaustive list of all responsibilities, duties, and skills required.
Work Shift
8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM
Shaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace.

We prohibit discrimination and harassment of any kind based on race, color, sex, gender identity, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

As we continue to monitor the spread of COVID-19 (coronavirus), we might determine the need to postpone in-person interviews to ensure the health and safety of our associates, candidates, and the community.

In this case, we can accommodate with a phone or video interview, and will schedule an in-person interview for a later date.

The method by which you interview does not impact your standing as a candidate for this position.
Shaw Industries Group, Inc.

is more than a flooring company – we are 22,000 people united in our vision of creating a better future for our customers, for our people, for our community and for our company.

We provide carpet, resilient, hardwood, tile & stone, laminate, synthetic turf and other specialty items for residential and commercial markets worldwide.

We meet diverse customer needs through an expansive portfolio of brands, including:

Anderson Tuftex , COREtec , Patcraft , Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Hospitality, Shaw Sports Turf, Southwest Greens, USFloors and more.

Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway with nearly $6 billion in annual revenue and representation throughout the U.S., as well as in Australia, Belgium, Brazil, Canada, Chile, China, France, Great Britain, India, Mexico, Scotland, Singapore and the United Arab Emirates.

For more information about our company brands, operations and community involvement, visit .
If you need any additional assistance or accommodation or have questions, please contact us at

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