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    Field & Growth Marketing Manager - San Francisco, CA, United States - GoGoGrandparent

    GoGoGrandparent
    GoGoGrandparent San Francisco, CA, United States

    2 weeks ago

    Default job background
    Description
    Full Time] Channel Marketing /

    Field Marketing Growth Manager:
    Offline Customer Acquisition at GoGoGrandparent (United States) | BEAMSTART Jobs Channel Marketing /

    Field Marketing Growth Manager:
    Offline Customer Acquisition
    Full Time
    Remote Work
    Stock Options
    GoGoGrandparent's (GoGo's) mission is to help older adults live independently in their home for as long as possible.

    We do that by tailoring existing on demand APIs to the needs of people living with mobility, visual, cognitive and dexterity impairments.

    Our service is a virtual caregiver that monitors the instrumental activities of daily living (mobility, meals, groceries, medication delivery & home management) for tens of thousands of older adults around the United States.

    Our team of 196 is operating profitably & has not raised venture capital financing to date.

    We've had significant growth in our online performance marketing over the last year, but despite that - over 25% of GoGo's signups come from offline channels.

    We have a ton of experiments we'd like a data-minded growth marketer to sink their teeth into. Partnerships with local DMVs
    Setting up referral operations with tens of thousands of doctors offices, physical therapists, hospitals, community centers, churches & more
    Explore alternative "offline" marketing channels with community partners like supermarkets & pharmacies
    Create, manage and analyze targeted mailers to older adultstest the efficiency of each of these campaigns to make sure they are under our target CAC
    Create channel partnerships with realtors that have clients that are downsizing
    Advertising in local coupon books

    We need someone who is comfortable managing data-driven experiments, building relationships with community partners & identifying other opportunities for acquisition growth, while staying within our LTV/CAC targets.

    This is a creative role that has significant partnership management aspects and analytical components. Use tools like Google Spreadsheets to create customer conversion funnels for each acquisition channel and calculate CAC
    Be comfortable establishing and running partnership conversations trying to convince 3rd party organizations to work with GoGo in an advertising opportunity
    We're not considering candidates with no prior growth or marketing experience.
    GoGoGrandparent is an automated concierge for seniors and their...
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