- Lead execution of the US brand strategy for patients and ensure alignment across all key stakeholders
- Support development and execution of a comprehensive patient launch plan including HUB services and all elements of the patient experience across channels
- Assist in development and launch of innovative patient/caregiver marketing campaigns that will inspire behavioral change and drive brand growth; ensure aligned launch execution across functions
- Develop and track metrics to measure and ensure success of patient marketing/promotional programs
- Manage budgets and support quarterly business and budget reviews; develop/track metrics to ensure success of programs
- Partner with patients and advocacy organizations; act as brand steward ensuring brand strategy is at center of all promotional efforts
- Work closely with our Patient Services team Value/Access and Payer Segment Marketing teams to collaborate on the long-term strategies based on the market trends and competitive environment
- Partner closely with Omni-channel marketing leader to build effective customer engagement ecosystem
- Partner with market research and analytics to develop customer insight to inform decision-making in support of strategy
- Liaise closely with Legal, Regulatory and Compliance to execute brand tactics efficiently and compliantly.
- Bachelor's Degree is required with 8+ years of pharmaceutical experience with focus on US/global marketing and brand management
- MBA or other advanced degrees is preferred
- Demonstrated ability to develop patient marketing strategy and execute/measure promotional campaigns
- Recent US launch and marketing experience in cardiovascular therapeutic category preferred
- Experience in rare disease in creating unique patient experiences preferred, including setting up HUB and working with specialty pharmacies
- Pharmaceutical sales and/or sales management a plus
- Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
- High-level strategic thinking, with the ability to translate customer insights into actionable marketing strategy
- Proven self-starter, able to work independently, able to handle full workload across multiple projects
- Collaborates seamlessly across functions to build effective working relationships and align on strategy and execution.
- High level of self-awareness and understanding of the importance of self-monitoring behavior for continuous improvement
- Strong analytical and critical thinking skills, demonstrated ability to be a proactive thinker and to embody a solution-oriented mindset
- Demonstrated success working collaboratively in a complex matrix environment and building sustainable and collaborative relationships with internal and external customers
- Ability to articulate and convey complex data and information concisely to internal and external stakeholders
- Excellent written and verbal communication skills
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Sr. Manager, US Patient Marketing - Broomall, United States - Cytokinetics
Description
Cytokinetics is a late-stage, specialty cardiovascular biopharmaceutical company focused on discovering, developing and commercializing first-in-class muscle activators and next-in-class muscle inhibitors as potential treatments for debilitating diseases in which cardiac muscle performance is compromised. As a leader in muscle biology and the mechanics of muscle performance, the company is developing small molecule drug candidates specifically engineered to impact myocardial muscle function and contractility.
The Sr. Manager, US Patient Marketing will support the development of the U.S. patient and caregiver brand strategy for aficamten for the treatment of obstructive hypertrophic cardiomyopathy (oHCM). This position will work closely with a broad array of US and global stakeholders to drive execution of the aficamten launch plan and will be responsible for all elements of the US promotional platform for oHCM patients and their loved ones. They will also work closely across teams to help Cytokinetics develop patient services and support, including HUB, patient education services, CRM systems, education, caregiver support, and more that provides an optimal patient experience.
This position will report directly into the Director of US Patient Marketing for aficamten and will work closely with a broad set of cross-functional stakeholders. This individual must have the ability to contribute strategically as a thought partner, but also work independently as a manager of activities to flawlessly execute the patient tactical plan. It is imperative that this person drive performance and marketing excellence through partnership and collaboration.
Responsibilities
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Our passion is anchored in robust scientific thinking, grounded in integrity and critical thinking. We keep the patient front and center in all we do - all actions and decisions are in service of the patient and their caregivers. We champion integrity, ethics, doing the right thing, and being our best selves.
Please visit our website at:
Cytokinetics is an Equal Opportunity Employer
