- Patient Voice Integration and Activation: Gathering insights on Patient Experiences and Needs
- Partner across brand GPDs and key PECS & SCG partners to address affordability and access pain points and develop prioritized solutions targeting patient and patient care team key stakeholder
- Partner with Access Services to manage patient cost support programs and CarePath offering Lead patient experience strategy to create a competitive advantage for brand
- Develop and oversee execution of patient education strategy, including media and digital strategy, asset creation (branded and unbranded)
- Lead development of integrated and multi-channel DTP/DTC campaign
- Manage consumer/patient agency of record and other specialty agencies
- Partner with Advocacy team to implement advocacy strategy and integrate across HCP and Payer maximize value of those partnerships and ensure activation for Launch
- Partner with PR/Communications team on external communications initiatives and signature campaigns related to patients
- Manage Patient Experience budget, including team budget management
- Oversee tactical execution of direct reports; Provide coaching, development, and day-to-day management of direct report.
- This individual must demonstrate strong leadership presence through influencing without authority with high-level management, detailed orientation, and excellent strategic thinking. This position requires extensive interactions with multiple stakeholders.
- A minimum of a Bachelor's degree is required. Postgraduate qualification, PhD, MBA, or other graduate degree is preferred.
- A minimum of 8 years of business experience with a minimum of 5 years demonstrated in-line marketing, sales or sales management/training experience executing marketing strategy is required.
- A demonstrated ability to partner and work with multiple agencies/vendors, manage budgets and projects, cross-functionally, and with cross-company teams of high-level managers and executives is required.
- A demonstrated ability to manage multiple demands and priorities on time, lead teams, gain alignment and driving decision making is required.
- Demonstrated ability to formally manage, coach, and develop direct reports is strongly preferred.
- Prior experience in patient/consumer marketing and oncology is preferred.
- Strong verbal, written and executive communication skills are required along with demonstrated presentation skills.
- Senior brand responsibility, people management, product launch, and a solid understanding of pharmaceutical development is preferred.
- This position is in Horsham, PA and requires up to 25% travel.
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Group Product Director, Patient Marketing, Bladder Cancer - Horsham, United States - J&J Family of Companies
Description
Group Product Director, Patient Marketing, Bladder Cancer WDescription
Johnson & Johnson is recruiting for a Group Product Director, Patient Marketing, Bladder Cancer located in Horsham, PA.
At Johnson & Johnson, we believe health is everything.
Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal.
Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.
Learn more at .The GPD will lead all aspects of Patient Marketing & Strategy across the brands in the U.S. Bladder cancer market, focusing on the TAR launch, with an eye for expanding further across the GU portfolio.
This individual will be responsible for a small team of marketers focused on the patient, caregiver and patient care team audiences.
This person will be accountable for meeting key strategic objectives of the brand, and contributing to revenue performance in the U.S.
Responsibilities
The GPD will be directly responsible for all aspects of the Bladder/brand patient experience including brand education to patients/caregivers, DTP/DTC advertising, and advocacy relations.
The GPD will be responsible for strategies to improve both start and stay aspects of the patient experience, where the patient care team members are a critical stakeholder.
This individual will also be responsible for partnering with the Bladder GPD Market Access and Patient Access Solutions team to ensure optimal access and financial support for the brand patients while also demonstrating leadership & Partnership across the GU Portfolio.
Additional responsibilities will include, but are not limited to, the following:Qualifications
Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Primary Location NA-US-Pennsylvania-Horsham
Organization Janssen Biotech, Inc
Travel Yes, 25 % of the Time
Job Function Advertising & Promotions
Req ID: W
