- Patient Voice Integration and Activation: Gathering insights on Patient Experiences and Needs
- Partner across brand GPDs and key PECS & SCG partners to address affordability and access pain points and develop prioritized solutions targeting patient and patient care team key stakeholder
- Partner with Access Services to manage patient cost support programs and CarePath offering Lead patient experience strategy to create a competitive advantage for brand
- Develop and oversee execution of patient education strategy, including media and digital strategy, asset creation (branded and unbranded)
- Lead development of integrated and multi-channel DTP/DTC campaign
- Manage consumer/patient agency of record and other specialty agencies
- Partner with Advocacy team to implement advocacy strategy and integrate across HCP and Payer maximize value of those partnerships and ensure activation for Launch
- Partner with PR/Communications team on external communications initiatives and signature campaigns related to patients
- Manage Patient Experience budget, including team budget management
- Oversee tactical execution of direct reports; Provide coaching, development, and day-to-day management of direct report.
- This individual must demonstrate strong leadership presence through influencing without authority with high-level management, detailed orientation, and excellent strategic thinking. This position requires extensive interactions with multiple stakeholders.
Group Product Director, Patient Marketing, Bladder Cancer - Horsham, United States - Johnson & Johnson
Description
Johnson & Johnson is recruiting for a Group Product Director, Patient Marketing, Bladder Cancer located in Horsham, PA.At Johnson & Johnson, we believe health is everything.
Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal.
Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.
Learn more at .The GPD will lead all aspects of Patient Marketing & Strategy across the brands in the U.S. Bladder cancer market, focusing on the TAR launch, with an eye for expanding further across the GU portfolio.
This individual will be responsible for a small team of marketers focused on the patient, caregiver and patient care team audiences.
This person will be accountable for meeting key strategic objectives of the brand, and contributing to revenue performance in the U.S.
Responsibilities
The GPD will be directly responsible for all aspects of the Bladder/brand patient experience including brand education to patients/caregivers, DTP/DTC advertising, and advocacy relations.
The GPD will be responsible for strategies to improve both start and stay aspects of the patient experience, where the patient care team members are a critical stakeholder.
This individual will also be responsible for partnering with the Bladder GPD Market Access and Patient Access Solutions team to ensure optimal access and financial support for the brand patients while also demonstrating leadership & Partnership across the GU Portfolio.
Additional responsibilities will include, but are not limited to, the following: