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Marketing Specialist - Concord, United States - Specialty1 Partners
Description
Our office, Capitol Centr for Oral and Maxillofacial Surgery, is seeking a Marketing Specialist to join our busy specialty practice.
Busy Oral & Maxillofacial Surgical office seeking a friendly highly motivated self-directed individual to lead and build our marketing relations with our referral offices.
We are looking for the right individual to be willing to travel around and visit our referral offices and create a stellar marketing program within our practice.
Daily responsibilities will consist of a variety of activities, with a primary focus on event planning and execution, including sharing content within social media.
The ideal candidate will have some prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media.
Your ResponsibilitiesYou will ensure excellent patient service an d mainly implement the right processes and practices across the organization.
You should be ready to mentor your team members, find ways to increase quality of the patient experience and implement best practices across all level s by includ ing the following:
Develop a marketing communications plan including strategy, goals, tactics and budget
Build relationships with existing and new patient referral sources to increase patient volumes
Define and direct social media strategy and content to engage with both referring general dentist offices as well as patients
Structure and execute referral marketing plan, including optimization and direct leadership of in-person visits to existing and potential referring dentist offices for all assigned locations
Determine the most efficient and effective communications and drop-off "gifts" for various dental offices based on current and potential revenue being generated from each referring dentist
Directly either purchase or create the drop-off items (e.g., gift baskets) for referring general dentist offices and order/coordinate other in-office appreciation events (e.g.
, catered lunches)Develop and execute all referral-related events such as lunches for doctors with referring general dentists, offsite appreciation events for general dentist offices with high volume of patient referrals (e.g., evening event)
Develop local media relations strategy, seeking high-level placements in local print, broadcast and online media
Manage local digital media assets, including locations website and social media accounts
Coordinate all public relations activities as needed
Monitor, analyze and communicate Marketing results on a monthly basis
Develop and maintain a keen understanding of industry and local market trends affecting patient flow into assigned locations and identity recommended marketing changes in response to these business changes to ensure the required volume of patients to support the business needs
Ability to commute between our two locations, Concord and Peterborough as needed
As one of the essential members of the team, you will also help to facilitate/coordinate other responsibilities as assigned .
You are a resourceful marketing specialist w ho loves building and developing relationships via multiple channels (in-person, digital, and print) .
You' re excited by the prospect of a patient leaving your office in a healthier, stronger, and more comfortable / happier being, each and every day.
You ' re a k ind, passionate and collaborative problem-solver who can proactively adjust to shifting priorities and values the chance to make an important impact.
You Also Have The Following1-2+ years of face-to-face marketing
BA/MA degree in Marketing, Advertising, Communications or a related discipline
Proven track record designing and executing successful marketing campaigns at a local level
Prior experience within the dental industry preferred; experience within specialty dentistry a plus
Prior B2C and B2B marketing experience preferred
Solid experience with social media including Facebook, LinkedIn, etc.
If this sounds like you, you will fit right in with the team
Why You Should Join Our Team
A career with us is a chance to work with everyone involved in the future of Specialty dental care.
Dental Assistants, Sterilization Technicians, Specialists, Office Managers, Patient Care Coordinators and many more all work together to improve the patient care experience and great clinical results.
We strive to build and maintain an environment where employees from all backgrounds are valued, respected, and have the opportunity to succeed.
You will also find a culture of continuous learning and a commitment to supporting our team members in all aspects of their lives—at home, at work and everywhere in between.
Your Benefits & PerksBCBS High Deductible & PPO Medical insurance Options
VSP Vision Coverage
Principal PPO Dental Insurance
Complimentary Life Insurance Policy
Short-term & Long-Term Disability
Pet Insurance Coverage
401(k)
HSA / FSA Account Access
Identity Theft Protection
Legal Services Package
Hospital/Accident/Critical Care Coverage
Paid Time Off
Diverse and Inclusive Work Environment
Strong culture of honesty and teamwork
We believe in transparency through the talent acquisition process; we support our team members, past, future, and present, to make the best decision for themselves and their families.
Position Pay Range
$20 — $28 USD
Specialty1 Partners is the direct employer of non-clinical employees only. For clinical employees, the applicable practice entity listed above in the job posting is the employer.
Specialty1 Partners generates job postings and offer letters to assist with human resources and payroll support provided to the applicable practice.
Clinical employees include dental assistants and staff assisting with actual direct treatment of patients. Non-clinical employees include the office manager, front desk staff, marketing staff, and any other staff providing administrative duties.Specialty1 Partners and its affiliates are equal-opportunity employers that recognize the value of a diverse workforce.
All suitably qualified applicants will receive consideration for employment based on objective criteria and without regard to the following (which is a non-exhaustive list): race, color, age, religion, gender, national origin, disability, sexual orientation, gender identity, protected veteran status, or other characteristics in accordance with the relevant governing laws.
Specialty1 Partners' Privacy Policy and CCPA statement are available for view and download atSpecialty1 Partners and all its affiliates participate in the federal government's E-Verify program. Specialty1 further participates in the E-Verify Program on behalf of the clinical practice entities which are supported by Specialty1.
E-Verify is used to confirm the employment authorization of all newly hired employees through an electronic database maintained by the Social Security Administration and Department of Homeland Security.
The E-Verify process is completed in conjunction with a new hire's completion of Form I-9, Employment Eligibility Verification upon commencement of employment.
E-Verify is not used as a tool to pre-screen candidates. For up-to-date information on E-Verify, go to www.e- and click on the Employees Link to learn more.#J-18808-Ljbffr
