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    Manager, Paid Media - Orlando, United States - Dr. Phillips Center for the Performing Arts

    Dr. Phillips Center for the Performing Arts
    Dr. Phillips Center for the Performing Arts Orlando, United States

    2 weeks ago

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    Description
    Dr. Phillips Center, Orlando, Florida, United States of America
    Job Description

    Posted Friday, April 19, 2024 at 4:00 AM
    Position Summary

    The Manager, Paid Media is responsible for developing and managing strategic paid media plans to promote performances across multiple venues.

    The position will also support and implement traditional and digital media campaigns which include tv/radio, print, outdoor, paid social, paid search, online, programmatic, promotions and emerging platforms.

    The position requires strong strategic and goal driven mindset to develop advertising campaigns that will meet and exceed key performance goals.

    ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES

    Develop, manage, and optimize paid media campaigns and advertising budgets to drive ticket sales for commercial shows and performances across traditional and digital media channels.

    Plan, implement and launch advertising campaigns in paid social ad platforms (Meta, TikTok, X, LinkedIn), programmatic DSPs, Google DV360, & Google Ads.

    Negotiate and secure television, radio, print, and outdoor schedules to reach target audiences efficiently to reach target demographic.
    Secure media promotions across local media outlets to amplify reach and awareness.

    Collaborate with owned and earned media channel owners and marketing manager to ensure alignment on a strategic integrated marketing & communications plan.

    Participate in internal and external meetings to explore new opportunities, media partner outreach, and share campaign updates.
    Support Director, Advertising on media planning outreach, budget management, implementation, and analytics for paid media plans.

    Manage paid media specialist and ensure all digital paid media campaigns are implemented accurately and effectively (audience targeting, creative, performance).

    Collaborate with co-promoters' marketing groups to ensure their ad plans are reaching audiences to drive ticket sales.
    Monitor ticket sales daily in Tessitura (CRM) and provide recommendations for areas of opportunity.
    Report on campaign successes and identify areas of opportunity to test (A/B creative testing, new channels, etc.)
    Submit detailed project requests to project management to support paid media plans.
    Reconcile and communicate show marketing related advertising settlements and ensure all campaigns reach budget.
    Work with analytics tools and platforms to develop, monitor and measure the effectiveness.
    Maintain an understanding of the all-media space and trends.
    Responsible for leading and directing team to include monitoring work assignments and productivity. Participate in the recruitment, selection, and training of the team through ongoing performance evaluations and feedback.
    Follow and support all operational policies and procedures. Assimilate into the arts center culture through understanding, supporting and demonstrating the core values.
    Maintain a professional and friendly relationship with other departments, colleagues, and partners.
    Able to remain calm under pressure.

    Ability to work effectively with internal and external customers, some of whom will require high levels of patience, tact, and diplomacy.

    Maintain Dr. Phillips Center standards of customer service at all times.
    Able to effectively communicate in English in both written and oral forms.
    Other duties as assigned.
    Knowledge and Experience

    Bachelor's degree in advertising, marketing, or business and a minimum of 5 years of experience in paid media planning & buying across traditional & digital channels.

    Must have experience in Meta Ad Manager, Google Ads, Google Analytics

    • Proficiency in programmatic advertising platforms such as DSPs (e.g., The Trade Desk, DV360), ad exchanges, and ad servers. Knowledge of ad tech ecosystem, including DMPs, ad verification tools, and data analytics platforms.

    Relevant certifications in programmatic advertising platforms (e.g., Google Ads Certification, The Trade Desk Certification) and digital advertising platforms (e.g., Google Ads Certification, Facebook Blueprint Certification) is preferred.

    Relevant experience in the transactional business such as entertainment/theatre, theme park, venue marketing industries.
    At least one year of previous supervisory/management experience required.

    • Proven track record of participating in large-scale marketing projects and budget management.
    Ability to think strategically and be analytical. Creative and energetic with strong attention to detail. Ability to embrace a dynamic environment; must be nimble to adjust media strategies on short notice. Excel under pressure and a deadline-driven environment.
    Possess excellent verbal and written communication skills, good business sense, and computer literacy.
    Must be well-versed in reading, understanding and adhering to budgets. Must be able to complete moderately complex mathematical calculations.
    Must be knowledgeable in Word, Excel, PowerPoint and Outlook.
    Special Conditions of employment
    This position requires the ability to work a variable schedule, evenings, weekends, and holidays to meet operational needs.
    This role is located on-site in Orlando, Florida. Remote/hybrid work is not available.
    Dr. Phillips Center participates in an employment electronic eligibility verification program through E-Verify.
    Dr. Phillips Center, Orlando, Florida, United States of America

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