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Product Marketing Manager - Derry, United States - PICA Manufacturing Solutions
Description
Position Overview:
The Product Management Manager (PMM) for Trapmate will play a key role in the marketing of Skyhawk's Trapmate product line of electronic remote monitoring solutions for the pest control and wildlife industries.
Acting as the subject matter expert for the marketing team, the PMM will be responsible for setting positioning and messaging for the product line and the individual products, for developing content about Trapmate that succinctly explains how Trapmate solves customer challenges, for understanding the competitive landscape, and for acting as the voice of the customer to the product development teams.
Objectives of this roleImprove Trapmate's product marketing content outputShape product marketing campaigns that target the pest control industry, the wildlife control industry, end customers of pest and wildlife operators, and the distribution channelEnsure all product marketing copy aligns with the Skyhawk brand and is high qualityBuild relationships with external vendors and key stakeholdersSet product marketing budgets and track spend, always with an eye for ROIConvert prospects into paying customers through consistent communicationsResponsibilitiesRefine and evolve the positioning and messaging for the Trapmate product line and its current and upcoming productsDevelop and execute a content strategy for the promotion of Trapmate, including web site content, articles, white papers, webinars, videos, case studies, product data sheets, newsletters, and social media postsAssist in the development of sales enablement material such as sales presentations, competitor "kill sheets", etc.
Act as a spokesperson for Trapmate at trade shows, industry conferences, webinars and to the pressMeet with customers and partners to better understand their uses cases for electronic remote monitoring and how Trapmate meets or doesn't meet them, and provide feedback and recommendations to product development.
Educate other departments on current product messagingManage team's product marketing campaignsManage budgets allocated for contributorsSkills and qualificationsExceptional written and verbal communication skillsMarketing experience in the pest control and/or wildlife control industriesProduct marketing or product management experienceHigh degree of empathy for others' perspectives and circumstancesExperience managing external contractors and budgetsAble to work effectively both independently and as a part of a team in a fast-paced, dynamic environment