Marketing and Event Manager - Acton, United States - Apps Associates
Description
Summary:
This position is remote with 20% Travel.
Essential Job Duties & Responsibilities (Include but are not limited to):
Develop and manage the execution of marketing, advertising and social media initiatives to drive new customer acquisition, lead Road Shows/Event Planning, and increase digital and social media engagement designed to meet business needs.
- Work with relevant stakeholders on marketing priorities based on changing market conditions to meet business objectives.
- Maintain and ensure the integrity and consistency of the company's brand identity standards.
- Analyze marketing data to measure campaign effectiveness and ROI with insights on how to improve and optimize performance of marketing efforts.
- Stay current on marketing trends and identify new opportunities to reach target audiences.
- Oversee external vendors on brand promotion and various advertising, digital and social media campaigns.
- Plan, organize, and execute a variety of events, including trade shows, conferences, partner meetings, and customer events.
- Take on additional marketing and related projects as assigned by the manager.
Requirements:
- Bachelor's degree in M arketing, Communications, Business Administration, or related field; Master's degree preferred.
- Experience with tools like Salesforce, Sprout and other Marketing products and Event Planning.
- 5 + years of experience in marketing, with a focus on brand and product strategy.
- Proven track record of developing and executing successful marketing campaigns.
- Strong analytical skills and a datadriven approach to decisionmaking.
- Excellent communication, interpersonal, and organizational skills.
- Ability to work in a fastpaced environment.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Proficiency in digital marketing tools and creative and content management platforms.
- Consulting Services experience preferred.
- Strong Microsoft Office skills, including Outlook, Word, Excel and PowerPoint.
- Knowledge of current marketing and advertising approaches, techniques and methodologies.
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