Marketing and Event Manager - Acton, United States - Apps Associates

Description

Develop and manage the execution of marketing, advertising and social media initiatives to drive new customer acquisition, lead Road Shows/Event Planning, and increase digital and social media engagement designed to meet business needs.

• Work with relevant stakeholders on marketing priorities based on changing market conditions to meet business objectives.
• Maintain and ensure the integrity and consistency of the company's brand identity standards.
• Analyze marketing data to measure campaign effectiveness and ROI with insights on how to improve and optimize performance of marketing efforts.
• Stay current on marketing trends and identify new opportunities to reach target audiences.
• Oversee external vendors on brand promotion and various advertising, digital and social media campaigns.
• Plan, organize, and execute a variety of events, including trade shows, conferences, partner meetings, and customer events.
• Take on additional marketing and related projects as assigned by the manager.

• Bachelor's degree in M arketing, Communications, Business Administration, or related field; Master's degree preferred.
• Experience with tools like Salesforce, Sprout and other Marketing products and Event Planning.
• 5 + years of experience in marketing, with a focus on brand and product strategy.
• Proven track record of developing and executing successful marketing campaigns.
• Strong analytical skills and a datadriven approach to decisionmaking.
• Excellent communication, interpersonal, and organizational skills.
• Ability to work in a fastpaced environment.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Proficiency in digital marketing tools and creative and content management platforms.
• Consulting Services experience preferred.
• Strong Microsoft Office skills, including Outlook, Word, Excel and PowerPoint.
• Knowledge of current marketing and advertising approaches, techniques and methodologies.