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    Product Manager, Digital Advertising Solutions - Philadelphia, United States - Health Union, LLC

    Health Union, LLC
    Health Union, LLC Philadelphia, United States

    4 weeks ago

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    Description
    Job Details

    Job Location
    REMOTE - Philadelphia, PA

    Remote Type
    Optional Work from Home

    Description

    Job Title: Product Manager - Digital Advertising Solutions

    Location: Philadelphia, PA or Remote

    Health Union is the only digital health company that brings people together to create meaningful health connections and authentic social interactions. Through the largest network of online health communities and health leaders, Health Union drives unique and impactful conversations about health that reach and engage people at the most important moments on their health journey. These social health connections have a mutually beneficial impact for people living with complex health conditions, as well as industry partners.

    Position Overview:

    As the Product Manager for Direct IO Publisher Solutions at Health Union, you will be pivotal in driving the development and optimization of our direct insertion order business on wholly owned community websites and social products, while also enhancing our CRM/Email capabilities to maximize publisher revenue and customer engagement. You will facilitate strategic planning and execution of product initiatives tailored to meet the needs of our partners and streamline internal processes.

    What You Do:
    • Product Go-to-Market Strategy:
      • Assist in defining and executing product go-to-market strategy for our direct insertion order business capabilities, ensuring alignment with the overarching product vision and business needs. Partner with Integrated Marketing to ensure effective messaging is developed and implemented.
      • Develop comprehensive understanding of market dynamics, measurement and client requirements to drive product adoption and revenue growth.
      • Align with Outcomes team on RFP process, response, approval, and escalation processes, aide in supporting the successful execution of responses.
    • Evaluation:
      • Conduct regular analysis to assess utilization and performance of direct insertion order business capabilities, tracking metrics such as revenue generation, cost efficiency, measurement attainment and client satisfaction are key. Use insights gathered to optimize product offerings and enhance customer experience.
      • Lead the development of a universal timeline for product mgt/development to ideate, develop/test, build, message/train, and respond to RFPs annually, (including evaluation of in market solutions).
    • Pricing Strategy:
      • Own ongoing evaluation of pricing strategy for direct insertion order business, considering market trends, competitive landscape, and publisher value proposition. Collaborate with sales and finance teams to ensure pricing models align with revenue goals and business objectives.
      • Placement Strategy: Align strategy around ad placement, inventory management, and RFP response on our wholly owned community websites, optimizing revenue potential with an eye to user experience.
      • Collaborate with cross-functional teams to identify opportunities for strategic partnerships and integration with demand-side platforms (DSPs), supply-side platforms (SSPs) and other channels.
    • Cross-Functional Collaboration: Work closely with sales, marketing, operations/outcomes, community and tech teams to align product strategy with business goals and priorities.
    • Market Analysis: Stay informed about industry trends, emerging technologies, and legal/regulatory changes in the publisher advertising landscape. Gather market research and competitive analysis to identify opportunities for innovation and differentiation in direct insertion order business. Partner with product development on market analyses when possible.
    Qualifications

    What You Bring:
    • 4+ years of Product Management experience in digital advertising or publishing or a related field
    • Demonstrated knowledge of the advertising purchasing and delivery life cycle
    • Programmatic advertising experience preferred
    • Ability to build consensus and work across a highly matrixed environment a must
    • Bachelor's degree in business, product management or related field preferred; product management certification such as CPM a plus
    Annual base salary for positions at this level and job group is $75,000 - $105,000, and your base pay will depend on the qualifications, experience, skills and competencies required for this job.

    At Health Union, base pay is one part of our total compensation package and is determined within a range which provides the opportunity to progress as you grow and develop within a role.

    In addition, our Total Rewards package includes medical, dental and vision insurance, 401(k) plan, a professional development budget, and paid time off available to full-time employees upon hire. You will also be granted time off for designated company paid holidays, summer Fridays, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.

    HEALTH UNION REALLY IS THE BEST PLACE TO WORK

    As a dynamic organization that offers flexible work options, we foster a workplace that encourages an authentic, respectful culture of teaching and learning. We work hard and save space to form close-knit relationships that are meaningful to us individually. Health Union also offers top-tier benefits and other perks to full time employees, starting day one. We cultivate a dynamic, collaborative work environment that values inclusion, community, excellence, and transparency. But don't just take our word for it: The Philadelphia Inquirer, Philadelphia Business Journal, Inc., and Forbes have all named Health Union a "best place to work"and we take pride in living up to that hype every day.

    Commitment to Inclusion

    At Health Union, we believe that individually we make a statement, but collectively we make an impact. Diversity and inclusion powers that impact. We strive to create a sense of belonging by embracing our differences. We are an organization where everyone is valued, heard, and appreciated. Health Union encourages applicants from historically marginalized populations to consider our team as your next opportunity for change. We are committed to equal employment opportunity and advancement regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or gender expression, Veteran status, or any other characteristic protected by applicable law.

    To comply with federal law, Health Union participates in E-Verify. Successful candidates must pass the E-Verify process after hire.

    Candidates should be aware that most Health Union roles can be performed remotely from a home office or in-person from our office in Philadelphia. For most roles, unless noted otherwise, we allow the employee to choose their preferred location. Should an employee choose to work remotely, they may be asked to travel to the office for occasional meetings with advanced notice.

    Applicants must be legally eligible to work in the U.S for any employer.

    *Candidates only. No direct calls or emails. No recruiters/agencies, please
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