- Build, manage, and deploy a digital marketing roadmap, in collaboration with IT, and PerkinElmer's leadership team.
- Provide forward-thinking ideas to build and maintain a strong company web presence.
- Manage digital marketing channels (e.g. website, blogs, emails, ABM, and social media) and ensure brand consistency.
- Continuous drive to increase PerkinElmer's brand awareness across various digital media platforms.
- Measure ROI and KPIs and prepare budget needs.
- Plan, measure, and implement continuous channel and creative optimization to improve the effectiveness of digital channels including click & conversion rates, and seamless handoff to other channels.
- Develop streamlined go-to-market processes for digital channels including optimizing agency spending with external parties.
- Responsible for the management of PerkinElmer's platform for marketing automation, and the e-commerce customer experience.
- Educate, evangelize, gain support and ultimately expand the content marketing capability that serves as the basis for the Always On marketing Engine (AOE) and other personalization tools.
- Manage and improve online content, considering SEO and Google Analytics.
- Motivate and manage a digital marketing team to achieve targets.
- Monitor competition and provide ideas to stand out and stay ahead.
- Stay up-to-date with digital technology developments.
- Work with leadership to define and take on new strategic areas of focus within the realm of digital activation to support the growth of the PerkinElmer business
- Have a passion for digital technologies.
- Knowledge and experience in the science or services market and/or analytical technologies is preferred.
- Minimum of a bachelor's degree.
- Minimum of 10+ years of marketing in the digital space and 5+ years as a leader of a marketing team.
- Strong project management skills and an adaptive and flexible attitude. To be successful, the candidate will need to flex with the needs of the business while ensuring that project objectives are completed along planned timelines.
- Demonstrable experience in designing and implementing successful digital marketing campaigns
- Strong understanding of how all current digital marketing channels function
- Solid knowledge of online marketing tools and best practices
- Hands-on experience with SEO/SEM, Google Analytics, B2B social media and CRM software
- Planning and monitoring the ongoing company presence on social media
- Familiarity with web design
- Strong team management and communication (written and verbal) skills
- Knowledge of WeChat, landing page practices, Google Analytics, and Sales Force.
- Travel to support meetings, , and events as necessary
- Overall 10%-20%
-
Digital Marketing Manager
3 weeks ago
Accelo Denver, United StatesDigital Marketing Manager · Accelo is seeking a Digital Marketing Manager to join our Marketing Team. In this role, you will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive customer acquisition, and fuel rev ...
-
Digital Marketing Specialist
1 week ago
RemoteLock Denver, United StatesDigital Marketing Specialist · Overview: · RemoteLock, a leader in access control software, seeks a dynamic and skilled professional to drive our B2B lead generation efforts and marketing automation. · We are looking for a Digital Marketing Specialist to develop, implement, track ...
-
Digital Marketing Specialist
1 week ago
RemoteLock Denver, United StatesDigital Marketing Specialist · Overview: · RemoteLock, a leader in access control software, seeks a dynamic and skilled professional to drive our B2B lead generation efforts and marketing automation. · We are looking for a Digital Marketing Specialist to develop, implement, track ...
-
Digital Marketing Manager
2 weeks ago
Veeva Systems Denver, United States Full timeThe Role · The Marketing Manager role on the Marketing Digital team is responsible for coordination and execution of marketing activities on and other marketing supported websites. The Marketing Manager will own intake of requests to the Digital team and manage delivery through t ...
-
Digital Marketing Specialist
3 weeks ago
AlphaGraphics and PostNet Headquarters Denver, United StatesJob Description · Job Description · Benefits: · 401(k) matching · Flexible schedule · Health insurance · Paid time off · HYBRID role based in Denver · Required to be IN OFFICE Tuesday, Wednesday, Thursday each week · Digital Marketing Specialist · With headquarters in Lakew ...
-
Digital Marketing Analyst
4 days ago
DAIKIN COMFORT TECHNOLOGIES DIST INC Denver, United StatesJob Description · Job DescriptionMay include: · Develop, copy, manage development and results of social media content through various social media platforms. · Manage content and strategy for Sales Enablement and Marketing Automation system (Hubspot) · Train employees how to use ...
-
Digital Marketing Specialist
1 week ago
MediaNews Denver, United StatesSummary: · MediaNews Group is seeking a Customer Data Platform Specialist to join our team This is a full time remote opportunity. · What you will do:Building data collection and activation programs in BlueConic; Creation of multiple data points; Copying different tools and mec ...
-
Digital Marketing Manager
3 weeks ago
Accelo Denver, United StatesDigital Marketing ManagerAccelo is seeking a Digital Marketing Manager to join our Marketing Team. In this role, you will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive customer acquisition, and fuel revenu ...
-
Digital Marketing Specialist
3 days ago
City and County of Denver Denver, United StatesAbout Our Job · The Denver Public Library (DPL) is a growing urban library system that serves the residents of the City & County of Denver. DPL sees more than 4 million visitors every year across its 27 locations, serves Denver's most vulnerable communities through outreach and ...
-
Director of Digital Marketing
3 weeks ago
PerkinElmer Denver, United StatesLocation Denver, Colorado. US Job ID REQ The Company. The new PerkinElmer business, a newly independent company as of March 13, 2023, is a global analytical services and solutions provider with offerings including the leading OneSource Field Director, Marketing, Digital, Marketin ...
-
Sr. Digital Marketing Manager- REMOTE
1 week ago
Matrix Providers Denver, United StatesAs the Sr. Digital Marketing Manager, you will play a critical role in shaping and executing our digital marketing strategies to drive lead generation and candidate engagement. You will collaborate closely with cross-functional teams, including but not limited to Talent Acquisiti ...
-
Digital Marketing, Sr Staff
3 days ago
Synopsys Denver, United StatesDigital Properties Architect - North America · 50050BR · USA - Arizona - Chandler, USA - California - Irvine, USA - California - Los Angeles, USA - California - Mountain View/Sunnyvale, USA - California - Pasadena, USA - California - San Diego, USA - California - San Francisco, ...
-
Digital Marketing Specialist
1 week ago
The Crox Group Englewood, United StatesJob Title-Digital Media Lead - Website Optimization · Location- Englewood, Co · Job Type- Full time · Responsibilities: · Drive innovative website and ecommerce projects that support new customer acquisition and sales growth through as we launch new site experiences and capabili ...
-
Director of Digital Marketing
3 weeks ago
PerkinElmer Denver, United StatesThe Company · The "new" PerkinElmer business, a newly independent company as of March 13, 2023, is a global analytical services and solutions provider with offerings including the leading OneSource Field and Laboratory services business that serve the biopharma, food, environment ...
-
Digital Marketing Manager
6 days ago
NetVirta, Inc. Denver, United StatesNetVirta is in the business of satisfying the world's desire for better-fitting products. Since our MIT origins in 2008, we've partnered with medical professionals to provide patientswithcustom-fit orthotics, sporting goods brands toequipNFL & NCAA playerswithcustom-fit helmets, ...
-
Digital Marketing Manager
3 weeks ago
Accelo Denver, United StatesDigital Marketing Manager · Accelo is seeking a Digital Marketing Manager to join our Marketing Team. In this role, you will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive customer acquisition, and fuel re ...
-
Digital Marketing Analyst
2 weeks ago
Daikin Denver, United StatesMay include: · •Develop, copy, manage development and results of social media content through various social media platforms. · •Manage content and strategy for Sales Enablement and Marketing Automation system (Hubspot) · •Train employees how to use the app, implementing & mainta ...
-
Digital Marketing Manager
2 weeks ago
Galloway & Company, Inc. Denver, United States: · Collaboration, people, and community are a few of our most treasured values at Galloway. We continually strive to provide an exceptional environment that fosters our purpose of "enriching people's passions." With our training opportunities, Associate Program, and culture of ...
-
Digital Marketing Specialist
3 weeks ago
AlphaGraphics Denver, United StatesWith headquarters in Lakewood, Colorado, and colleagues from Milan to Brazil, this is truly a global team of innovators passionate about helping others realize their entrepreneurial dreams. We are fast-paced and openly collaborate across all departments. We take pride in doing ou ...
-
Digital Marketing Specialist
5 days ago
Istituto Marangoni Denver, United StatesAbout Our Job · The Denver Public Library (DPL) is a growing urban library system that serves the residents of the City & County of Denver. DPL sees more than 4 million visitors every year across its 27 locations, serves Denver's most vulnerable communities through outreach and ...
Director of Digital Marketing - Denver, United States - PerkinElmer
Description
Responsibilities
Please ensure you read the below overview and requirements for this employment opportunity completely.
Location Denver, ColoradoUS
Job ID REQ-052423
The Company
The "new" PerkinElmer business, a newly independent company as of March 13, 2023, is a global analytical services and solutions provider with offerings including the leading OneSource Field and Laboratory services business that serve the biopharma, food, environmental, safety and applied end markets to accelerate scientific outcomes. Since 1937, PerkinElmer has served as a trusted partner in laboratory analysis and management and today complements its service offerings with a broad portfolio of atomic spectroscopy, molecular spectroscopy, and chromatography instruments, consumables, and reagents. With a dedicated team of more than 6,000 team members, the Company serves customers in more than 35 countries. Additional information is available at
Purpose
This digital marketing director role will be responsible for developing and driving successful, long-term digital marketing strategies at PerkinElmer. It also includes managing activities and processes around PerkinElmer's digital ecosystem, including websites, a best-in-class B2B marketing automation solution, , e-commerce, and other systems required for deploying marketing campaigns. This leadership role will oversee a digital marketing team of experts and will be required to provide strong direction and leadership.
Responsibilities
Basic Qualifications
Travel Requirement:
The annualcompensation range for this full-time position is $(155,000) to $(190,000). The final base pay offered to the successful candidate will be determined by factors including internal equity, work location, as well as individual qualifications, such as job-related skills, experience, and relevant education or training.
PerkinElmer is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, or veteran status or any other characteristics protected by applicable law. PerkinElmer is committed to a culturally diverse workforce.
PDN-9b8f0758-e992-4ca1-ac96-db3745364aa0