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    Digital Marketing Specialist - Denver, United States - AlphaGraphics and PostNet Headquarters

    AlphaGraphics and PostNet Headquarters
    AlphaGraphics and PostNet Headquarters Denver, United States

    3 weeks ago

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    Description
    Job Description

    Job Description


    Benefits:
    401(k) matching
    Flexible schedule
    Health insurance
    Paid time off

    HYBRID role based in Denver

    Required to be IN OFFICE Tuesday, Wednesday, Thursday each week

    Digital Marketing Specialist


    With headquarters in Lakewood, Colorado, and colleagues from Milan to Brazil, this is truly a global team of innovators passionate about helping others realize their entrepreneurial dreams.

    We are fast-paced and openly collaborate across all departments. We take pride in doing our best work together and we love celebrating our successes as a team.


    As an established market leader in the design, print, and shipping space, we empower our network of owners to build upon our recipe for success and continuously push the creative boundaries for our end customers.


    As our plans and goals continue to grow, so too does our corporate team We are seeking a dynamic and versatile Digital Marketing Specialist with a strong focus on local marketing strategy, client management, website content updates and SEO, and a basic understanding of HTML to support our AlphaGraphics centers with their local digital marketing presence.

    The ideal candidate is a quick learner who can effectively design and implement marketing strategies, manage and enhance websites through content optimization, and draw upon client-facing skills to interact with AlphaGraphics owners and employees.


    What we expect of you:
    Content Strategy

    Collaborate with AlphaGraphics centers and the HQ Digital Marketing Team to develop and implement local content strategies

    Drive engagement, traffic, and conversations for local AlphaGraphics centers

    Knowledge of industry trends and best practices for web content and SEO

    Content Management

    Engage in regular website updates and maintenance, ensuring accuracy, freshness, and brand recognition

    Basic HTML knowledge, confidently and independently utilizing text formatting, links, image integration, and troubleshooting skills

    Experience with CMS (content management systems)

    SEO Optimization

    Conduct specific and relevant keyword research

    Strong proficiency and ability to implement, monitor, and strategically analyze SEO performance

    Soft Skills

    Excellent interpersonal communication skills to serve as primary point of contact for AlphaGraphics owners and their digital marketing needs

    Support the development and implementation of digital marketing training materials via strong writing and editing skills

    Analytical Reporting

    Utilize analytics tools to track, assess, and make data driven improvements of website content and SEO efforts

    Present regular reports to communicate performance with both AlphaGraphics centers and internal HQ teams

    Use attribution modeling and conversion metrics to demonstrate ROI

    What You Bring to the Table:

    Bachelor's degree in Marketing, Communications, Digital Marketing, or a related field

    2+ years professional experience in digital marketing, web content management, or a related role, alongside past experience with client-facing roles or customer support

    Adaptability and flexibility to quickly learn and adopt new tools, technologies, and content formats

    Open-minded, organized, attentive to detail, and able to solve problems while multitasking

    Familiarity with web analytics tools for data interpretation, e.g. Google Analytics, Looker Studio, Power BI

    Knowledge of SEMRush, AHrefs, or similar SEO software

    Familiarity with web development and coding languages (e.g., CSS, JavaScript)

    Basic graphic design and multimedia skills

    Certifications in digital marketing or SEO

    (recommended, not required)

    What You Can Expect of Us

    Collaboration, interesting work, humanity, fun, and laughter. We are a small, passionate, driven, and highly collaborative team that is fully invested in the success of our company, and value contributions from each team member

    A commitment to professional development and support of your individual growth

    An opportunity to make a deep impact and fully contribute to the growth of our organization

    Highly competitive compensation package including Medical, Dental, Vision, PTO, 401(k) Match, Life Insurance, Short-term and Long-Term Disability, Pet Insurance, and a completely free Employee Assistance Program

    Flexible start times and day Fridays during the Summer and Winter months

    Base salary of $65,000 - $75,000 per year

    U.S. Business Holdings, Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer.

    All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability, age, or veteran status.

    Flexible work from home options available.

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