Product Marketing Manager - La Mirada, United States - Makita U.S.A., Inc.

Description

Salary: $95,000 – $120,000 per year

Essential Job Duties:

• Manage product development portfolio strategies to include new product development roadmaps and existing product portfolios to align with the company's vision and objectives.
• Understand product life cycles to create planning processes and timelines to develop new products.
• Manage the overall product development process from ideation to processing the necessary steps and approvals to the implementation and product launch.
• Thoroughly understands primary applications for all related products and accessories while understanding the current competitor's product's strengths, weaknesses assortments, and marketing strategies.
• Have complete knowledge and assessment of the market, both targeting users and dealer requirements including current trends, size of the user segments, building code requirements, market opportunities, and geographical strengths to develop strategies to position and develop products that lead the market.
• Establish and employ product innovation positioning with attribute planning that articulates the value proposition to our targeted users.
• Drive market and competitive analysis to define clear product differentiation and positioning.
• Lead/support cross-functional (research) development teams that may include engineering, sales, marketing, logistics, purchasing, outside research firms, and others to develop further new/refreshing products and promotional tactics.
• Responsible for increasing category revenue and profit by developing new products, enhancing products/solutions, implementing promotional activity, and developing/creating sales aids to further build user awareness and brand energy.
• Timely execution of marketing plans and effectively communicating critical information throughout all facets of the organization.
• Develop promotional strategies along with the marketing team for new and sustaining products that reinforce the Brand and value to both targeted users and dealers.
• Deliver product presentations to key customers, trade press, and attend required tradeshows.
• Determine annual forecasts and sales budgets for related product categories.
• Strong time management, project management, and strategic planning skills while having a clear vision of the "big picture".
• Support the quality improvement process by working closely with the QC team by assisting at the field, service, and user levels.
• Develop product knowledge programs to help educate the sales team, customer service department, service centers, and dealer's sales employees.
• Continue to be challenged and motivated to always be the best in the industry and always look for ways to deliver winning results.
• Constantly implement creative, consistent vehicles that fully support the company's prime objectives regarding professional users, products, and focus.
• Responsible for monthly reports that contain progress on related projects, sales analysis, and any relevant information concerning market trends and developments.

Skills Required:

• Design - Generates creative solutions; Translates concepts and information into images; Uses feedback to modify designs; Demonstrates attention to detail.
• Project Management - Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.
• Technical Skills - Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.
• Customer Service - Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments.
• Visionary Leadership - Displays passion and optimism; Inspires respect and trust; Mobilizes others to fulfill the vision.
• Change Management - Develops workable implementation plans; Communicates changes effectively; Builds commitment and overcomes resistance; Prepares and supports those affected by change; Monitors transition and evaluates results.
• Leadership - Exhibits confidence in self and others; Inspires and motivates others to perform well; Effectively influences actions and opinions of others.
• Quality Management - Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.
• Business Acumen - Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
• Cost Consciousness - Works within approved budget; Develops and implements cost-saving measures; Conserves organizational resources.
• Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization's goals and values; Supports affirmative action and respects diversity.
• Strategic Thinking - Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Adapts strategy to changing conditions.
• Judgement - Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
• Motivation - Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals.
• Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Develops realistic action plans.
• Professionalism - Tactfully approaches others; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
• Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.
• Quantity - Meets productivity standards; Completes work promptly; Strives to increase productivity; Works quickly.
• Safety and Security - Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions.
• Initiative - Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities.
• Innovation - Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
• Computer Skills: To perform this job successfully, an individual should know about Microsoft Outlook Contact Management systems; Microsoft Excel Spreadsheet software knowledge is a must, and all other software programs related to MS Office Suite.
• Valid Driver's license with a safe driving history.
• Marketing experience, including advertising, copy development, working with graphic designers, etc.
• Product management experience, including launching products, ideally in a related industry, such as construction or building products.
• Strong familiarity with power tools, perhaps as a contractor or trades professional, or at a manufacturer or retailer of power tools.

Travel:

40% travel may be required for this position, which includes overnight stays in some cities where events are being held.

Education and/or Experience Desired:

• Bachelor's Degree from a college or university, or equivalent professional institution.
• We also will consider non-degreed candidates with significant and highly relevant experience.
• 5+ years in product management or similar industry experience.
• Previous experience with both retail and distribution channels is preferred.

Physical Demands:

• Required to regularly stand; walk; and stoop, bend, or reach above head.
• May be required to occasionally lift, push, or pull up to 75 pounds.
• Continuously reach out to sort miscellaneous items.
• Physically & mentally able to work in an environment that may be subjected to strict deadlines and multiple projects.
• May be subjected to working extended and/or irregular hours.

Disclaimer:

This description is based on management's assessment of the requirements and functions of the job as of the date this description was prepared. It is a general guideline for managers and employees, but it does not intend to be an exhaustive list of all of the elements of the job. Management reserves the right to modify the description at any time, or to vary the duties and responsibilities of the job on a temporary or indefinite basis to meet production, scheduling, or staffing needs.

Equal Opportunity Statement:

The Company is an equal opportunity employer and makes employment decisions based on merit. Company policy prohibits discrimination based on race, color, creed, sex, religion, marital status, age, gender, national origin, ancestry, physical disability (including HIV and AIDS), mental disability, veteran status, military service, pregnancy, childbirth or related medical condition, genetic information, medical (including genetic characteristics or cancer diagnosis), actual or perceived sexual orientation, or any consideration protected by federal, state or local laws. All such discrimination is prohibited. Additionally, the Company will provide registered domestic partners with all rights and benefits as required by Law. The Genetic Information Nondiscrimination Act of 2008 (GINA) prohibits employers from requesting or requiring genetic information of an individual or family member of the individual. The Company is committed to complying with all applicable laws providing equal employment opportunities.