- Envision and drive a plan for ongoing development, enhancement and maintenance of all company Web properties and brand sites.
- Actively lead digital marketing organization; continue building a robust and talented digital marketing department through recruitment, training, coaching and mentoring.
- Oversee Monster Energy's global digital marketing efforts across all social media networks including Facebook, Twitter, Instagram, YouTube. Develop strategy and plan to grow Monster Energy's fan base and consumer engagement on Facebook, Twitter and Instagram.
- Advise marketing leadership team on latest Web trends, best practices and standards.
- Develop a content distribution plan for photos and video targeting consumers outside of brand's current customer base. Lead implementation of content plan and leveraging assets to ensure high-engagement content utilized in line with digital strategy.
- Work to evolve and improve SEM and SEO strategies which deliver measurable results against specific marketing initiatives.
- Develop a plan to grow Monster Energy's Facebook, Twitter and Instagram fan base.
- Partner with internal departments, athletes, teams and personalities to develop content campaigns to further enhance image of company's brands. Work with the same group to develop the editorial calendar of content that will be distributed.
- Collaborate and lead across internal and external customer landscape to include brand marketing, sports marketing, Monster athletes and artists, and Monster-sponsored events and associations.
- Work closely with Brand Marketing, Innovations, Commercial, Sports Sponsorships and Operations to ideate, design and develop innovative digital experiences; frequently participate in senior leadership meetings to communicate and evangelize Monster Energy's digital strategy, share progress, discuss results and solicit feedback on critical decisions.
- Analyze the effectiveness of the content distribution plan in gaining new eyeballs onto brand's content.
- Manages and directs the work of the digital marketing staff in the U.S. and oversees the digital marketing strategy in international locations; disseminate the Company's brand strategies to the respective teams and ensure marketing standards are consistent with corporate directives
- Interact with all levels of the organization and articulate a vision and develop & deliver supporting digital plans.
- Brainstorm new and creative growth strategies to acquire new fans and grow Monster Energy's community base.
- Identify trends and insights, and optimize spend and performance accordingly.
- 10 or more years of consumer digital marketing experience.
- Strong organization and project management skills with close attention to detail and the ability to multitask on several projects running concurrently.
- Advanced knowledge of leading social platforms (Facebook, Twitter, Instagram, LinkedIn, Snapchat).
- Experience managing SEO/ SEM, social media, paid media.
- Advanced knowledge of Google Analytics and other web metrics.
- Previous experience working on corporate / brand social media for global organization.
- Must demonstrate success in developing a brand's social media effort.
- Proven experience in building innovative, proactive, high-impact digital channels; utilizing all relevant channels and aligning strategies with business goals in order to drive brand awareness and customer engagement.
- Must show success in developing and executing a content distribution plan.
- Ability to work in a team oriented environment and possess strong collaboration skills.
- Strong communication skills.
- Ability to lead in a fast-paced environment and operate under minimal supervision.
- Agility, flexibility, smart decisions, sense of urgency and a sense of humor are all valued.
-
Position is based at U.S. headquarters in Corona, California. -
VP Digital Marketing-USA
3 weeks ago
Monster Energy Corona, United StatesThe Vice President of Digital Marketing will lead the strategic plan and vision for Monster Energy's digital platform development: website content, community development, social media marketing, branded sites, ecommerce, and digital technology. The VP of Digital Marketing will se ...
-
Digital Marketing Specialist-seo and PPC
1 week ago
Cella Corona, United States**Location: Corona, California** · **Job Type: Permanent** · **Compensation Range: $75, ,000 per year** · **Responsibilities**: · - Manage bidding, budgeting, and optimization for product portfolios. · - Ensure campaign alignment with promotional calendars to meet sales and ROAS ...
-
Digital Marketing Specialist
3 weeks ago
Volcus Corona, United StatesJob Description · Job DescriptionDIGITAL MARKETING SPECIALIST, SEO and PPC · We are looking for growth-minded digital marketing specialists, SEO and PPC, to join our e-Commerce team and support key account business owners to execute digital marketing and advertising strategy with ...
-
Digital Marketer
3 weeks ago
AI SEO Services Irvine, United StatesJob Summary: · We are seeking a talented and experienced Digital Marketer to join our team. As a Digital Marketer, you will be responsible for developing and implementing digital marketing strategies to drive brand awareness, increase website traffic, and generate leads. You will ...
-
Digital Marketing Manager
2 weeks ago
Bluestone Hospitality Lake Forest, United States$30-$40/HR Hybrid or Remote Contractor · **DIGITAL MARKETING MANAGER** · - Bluestone Hospitality, LLC is an established hospitality management company operating in 11 states with over 75 locations and 3,000+ team members. The brands we partner and manage include: Bruegger's Bagel ...
-
Digital Marketing Manager
2 weeks ago
Xe Irvine, United StatesAt Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these serv ...
-
Metagenics Aliso Viejo, United States⠀: · **About Metagenics** · Metagenics believes in helping people live happier, healthier lives by realizing their genetic potential. It's why, when we defined Metagenics' Mission, Values, and Vision, we started with our company's own DNA. United by purpose and core values (Integ ...
-
Digital Marketing Specialist
3 weeks ago
MoneyMend Inc. Irvine, United States**Job Overview**: · **Key Responsibilities**: · - Market research to identify market trends and competitor analysis · - Collaborate with other team members to brainstorm branding, graphic designs, etc. · - Investigating into advertising channels and effective marketing · - Implem ...
-
Digital Marketing Manager
3 weeks ago
Vertagear Diamond Bar, United StatesIn this position we expect you to plan, edit, and manage web site content within the global online shops as well as plan and manage e-commerce inventory positions. You will work on content initiatives to ensure optimal conversion in line with brand directions, customer engagement ...
-
Digital Marketing Specialist
3 weeks ago
MoneyMend Inc. Irvine, United States**Job Overview**: · **Key Responsibilities**: · - Market research to identify market trends and competitor analysis · - Collaborate with other team members to brainstorm branding, graphic designs, etc. · - Investigating into advertising channels and effective marketing · - Implem ...
-
Director of Digital Marketing
3 weeks ago
First American Financial Corporation Santa Ana, United States**Who We Are**: · **What We Do**: · **What You'll Do**: · - Develop, execute and manage a comprehensive digital strategy for 5 lines of business that aligns with the company's overall goals and objectives. · - Define, measure, and report the performance of all organic and paid ma ...
-
Digital Marketing Expert
3 weeks ago
Precision Flow Technologies Irvine, United StatesWe are seeking a true expert with experience and a proven track record of success in industrial and non-profit markets. This is NOT an on-the-job training opportunity. Do not waste your time and ours if you truly do not meet most, if not all the job requirements. Need a professio ...
-
Digital Marketing Strategist
2 weeks ago
Automobile Club of Southern California Costa Mesa, United States**Responsibilities**: · Meet or exceed monthly lead and sales goals. · Manage, optimize, and grow campaigns across paid search and other lead generation tactics. · Leverage all optimization levers that will help ensure success. Including keyword & match type selection, audiences, ...
-
Digital Marketing Associate
2 weeks ago
Passive Plus Huntington, United States**About Us** · Passive Plus was established in 2005 in Huntington, New York by industry executives with over 30 years' experience in Sales, Program Management and RF Engineering and Development. We strive to be the best RF/Microwave component company in the industry. · Passive Pl ...
-
Digital Marketing Specialist
3 weeks ago
55 Property Services Inc Fullerton, United States'''Duties''' · - Develop and implement social media strategies to increase brand awareness and engagement · - Create, schedule, and publish engaging content across various social media platforms · - Monitor social media channels for customer inquiries, comments, and feedback · - ...
-
Digital Marketing Specialist
1 week ago
America's Christian Credit Union Glendora, United StatesPurpose: · Develop, implement, and measure the results of digital marketing campaigns and general digital marketing promotions, achieving a profitable return on investment (ROI) for the credit union's digital marketing budget. · Major Duties and Responsibilities: · - Develop digi ...
-
Digital Marketing Manager
4 days ago
Bluestone Hospitality Lake Forest, United States$30-$40/HR Hybrid or Remote Contractor · **DIGITAL MARKETING MANAGER** · - Bluestone Hospitality, LLC is an established hospitality management company operating in 11 states with over 75 locations and 3,000+ team members. The brands we partner and manage include: Bruegger's Bagel ...
-
Digital Marketing Specialist
1 week ago
Wishare Media Group El Monte, United States**Location**: OnSite -El Monte, CA · **Reports to**: Marketing Director · **Company**:Wishare Media Group · **Position Summary**: · Wishare Media Group is a Los Angeles based, we are a digital marketing agency that builds for our clients through best-in-class expertise in digital ...
-
Digital Marketing Specialist
1 week ago
Inari Medical Irvine, United States**Description**: · **Responsibilities** · - Support Global Marketing teams in development ad hoc marketing materials based on brand guidelines and existing marketing documents. · - Support the global content strategy through digital content creation, CRM administration, and gener ...
-
Digital Marketing Specialist
1 week ago
InBody BWA Costa Mesa, United States**Job Title** · - Digital Marketing Specialist - Hybrid (Costa Mesa, CA) · **Position Type** · - Full-Time · - Exempt/Salary · - 8:00 am to 5:00 pm · **Supervisory Responsibility** · - None · **Salary Range** · - $60,000 - $70,000 · **Reports to** · - Manager, Business Developmen ...
VP Digital Marketing-USA - Corona, United States - Monster Energy
Description
The Vice President of Digital Marketing will lead the strategic plan and vision for Monster Energy's digital platform development: website content, community development, social media marketing, branded sites, ecommerce, and digital technology.
The VP of Digital Marketing will serve as a leader and key advisor to the CMO in defining and directing the digital and communications strategy for the Monster Energy Company and its global brands.
Essential Job Functions:
Position Requirements:
Base Pay Range USD 237,000.00 to $279,000.00
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
41 CFR c)