- Contribute to the shaping and evolution of the brand strategy in partnership with the Neurology HCP marketing director and cross-functional teams
- Execute the brand strategy for Neurology HCP Marketing by utilizing sound marketing principles, analytics, and market research
- Develop and optimize promotional peer-to-peer programs, HCP congress activities, and HCP journeys, messaging, etc
- Propose innovative ideas and tactics to elevate brand value
- Participate and consult in brand planning
- Collaborate cross-functionally with partners including digital solutions, data & analytics and market research to identify business impactful insights then pull through into marketing execution
- Recommend and develop measurement plans and reports to help make business decisions
- Leverage omnichannel best practices to develop and execute website, CRM, media and in-office marketing tactics
- Manage within relevant budgets ensuring projects are completed timely and within scope
- Ensure all marketing projects are compliant and have obtained necessary approvals through the appropriate medical, legal, and regulatory review processes
- Achieve alignment through collaboration and communication with: brand leadership, data & analytics, market research, sales training, finance, regulatory affairs, product communications, and other cross-functional partners.
- Accredited Bachelor's degree
- 7 years marketing, sales, or other relevant commercial experience
- 4 years brand marketing experience within pharmaceutical, medical device, biotech, or healthcare industries
- Demonstrated ability to work independently with limited direction, influence others, and build consensus
- Proficiency in Microsoft Office Products, namely Word, Excel, and PowerPoint
- Excellent communication and presentation skills
- Experience managing third-party vendor/agencies, keeping them in budget and ensuring that their activities are aligned with brand strategy
- Marketing and media optimizations, social strategy and execution, campaign management
- Specialty pharma experience
- Experience in development and execution of promotional speaker's programs, and managing congresses activities
- New Product launch or indication expansion
- Marketing IV infusion products
- Prior success with developing and implementing test & learn initiatives and driving business decisions with data & analytics
- Experience with OPDP and FDA requirements
- Willingness to travel up to 30% domestically. International travel may be required
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Associate Director of Neurology HCP Marketing - Deerfield, United States - Lundbeck
Description
Associate Director of Neurology HCP Marketing - Remote OpportunityRequisition ID: 5252
Location:
Deerfield, Illinois, US
Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? At Lundbeck, we are tirelessly dedicated to restoring brain health, so every person can be their best.
This is a remote opportunity - Open to candidates anywhere in the greater United States
SUMMARY:
The Associate Director of Neurology HCP Marketing is responsible for contributing to setting the brand strategy and responsible for its implementation.
The role is focused on the development and execution of peer-to-peer tailored promotional programs, leading congress activities, and omnichannel promotional tactics and initiatives for HCPs Decisions will be informed through research, reporting & analytics, and industry trends.
ESSENTIAL FUNCTIONS:
REQUIRED EDUCATION, EXPERIENCE and SKILLS:
PREFERRED EDUCATION, EXPERIENCE and SKILLS:
TRAVEL:
Salary Pay Range:
$180,000 - $220,000 and eligibility for a 20% bonus target based on company and individual performance, and eligibility to participate in the company's long-term incentive plan. Benefits for this position include flexible paid time off (PTO), health benefits to include Medical, Dental and Vision, and company match 401k. Additional benefits information can be found on our site . Applications accepted on an ongoing basis. \#LI-LM1, #LI-Remote
Why Lundbeck
Lundbeck offers a robust and comprehensive benefits package to help employees live well and protect their health, family, and everyday life.
_Lundbeck is committed to working with and providing reasonable accommodations to disabled veterans and other individuals with disabilities during our employment application process.
If, because of a disability, you need a reasonable accommodation for any part of the application process, please visit theU.S.
career site ) .__Lundbeck is proud to be an equal opportunity workplace and is an affirmative action employer.
We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law, rule, or regulation.
Lundbeck participates inE-Verify \_Participation\_Poster\_Eng\) ._About Lundbeck
Lundbeck is a biopharmaceutical company focused exclusively on neuroscience, with more than 70 years of experience in improving the lives of people with neurological and psychiatric diseases.
As a focused innovator, we strive for our research and development programs to tackle some of the most complex challenges.
Our goal is to create long-term value and make a positive contribution to people and societies, everywhere we operate.
We are committed to fighting stigma and discrimination, and we act to improve health equity for the people we serve and the communities we are part of.
About Lundbeck
Lundbeck is a biopharmaceutical company focused exclusively on neuroscience, with more than 70 years of experience in improving the lives of people with neurological and psychiatric diseases.
As a focused innovator, we strive for our research and development programs to tackle some of the most complex challenges.
Our goal is to create long-term value and make a positive contribution to people and societies, everywhere we operate.
We are committed to fighting stigma and discrimination, and we act to improve health equity for the people we serve and the communities we are part of.
