- Lead LYBALVI brand plan across all key commercial functions
- Maintain and refine personal and non-personal strategies while ensuring strategic and tactical alignment and integration of tactical activities including emerging omnichannel capabilities
- Manage HCP positioning, campaign, key messages
- Compile HCP insights from various sources including market research, analytics, field and thought leader liaison advisory councils, advisory boards
- Lead cross-functional competitive entrant planning workstream
- Support management of existing free goods programs and development of new potential programs
- Act as liaison to key cross-functional partners including Sales, Sales Training, Thought Leader Engagement, Market Access, Medical Affairs and Product Communications
- Maximize value of external partners (i.e. advertising agency) in a cost-effective manner
- Bachelor's degree in business or science
- 12+ years of experience with positions of increasing responsibility
- 10+ years experience in pharmaceutical product marketing
- 5+ years in inline marketing focused on HCP marketing and brand strategy
- Experience in marketing or selling CNS drugs preferred
- Strategic thinker with the ability to forge focused business strategies and communicate to a wide variety of internal and external audiences
- Strong analytical skills, able to clearly interpret and distill scientific, clinical and commercial information
- Proven ability to lead cross matrix team as part of collaboration with brand stakeholders
- Ability to effectively plan, prioritize, execute, follow up and anticipate problems
- Ability to work across multiple functions (sales, sales training, finance, medical affairs)
- Proven ability to partner with medical, legal, and regulatory promotional review committees
- Experience managing agency partners
- Ability to influence and gain consensus from peers and management
- Strong written and presentation skills
- Understanding of industry code of conduct and ethics
- Overnight travel ~10-15%
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Director, HCP Marketing - Watertown, United States - Alkermes
Description
Job DescriptionThe Director, HCP Marketing will play a critical role as a member of the LYBALVI Brand Team in accelerating the education and uptake of this recently launched brand with HCP stakeholders. This person will report to the Senior Director, HCP Lead and will be primarily responsible for strategic marketing initiatives that directly impact brand performance.
Alkermes has recently adopted a hybrid working environment to support and meet the needs of employees and this role will operate in a flexible environment with 60% of time in the office and 40% from home.
Responsibilities
Key Responsibilities:
Minimum Education & Experience Qualifications:
About Us
Alkermes plc is a global biopharmaceutical company that seeks to develop innovative medicines in the field of neuroscience. The company has a portfolio of proprietary commercial products for the treatment of alcohol dependence, opioid dependence, schizophrenia and bipolar I disorder, and a pipeline of clinical and preclinical candidates in development for neurological disorders. Headquartered in Dublin, Ireland, Alkermes has a research and development center in Waltham, Massachusetts; a research and manufacturing facility in Athlone, Ireland; and a manufacturing facility in Wilmington, Ohio. For more information, please visit Alkermes' website at
Alkermes, Inc. is an equal employment opportunity employer and does not discriminate against any applicant because of race, creed, color, age, national origin, ancestry, religion, gender, sexual orientation, gender expression and identity, disability, genetic information, veteran status, military status, application for military service or any other class protected by state or federal law. Alkermes also complies with all work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Alkermes is an E-Verify employer.
