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Manager, HCP Marketing - Lawrence, United States - Fresenius Medical Care North America
Description
PURPOSE AND SCOPE
The Healthcare Professional (HCP) Marketing Manager is accountable for implementing marketing initiatives targeting HCPs in the US to increase the awareness and adoption of Fresenius Medical Care (FME) Home Therapies.
This individual's success heavily relies on the ability to mine stories and create effective and powerful content to influence internal and external audiences.
This position reports to the HCP Marketing Director.PRINCIPAL DUTIES AND RESPONSIBILITIES
Develop HCP-facing marketing content and messages based on clinical and field insights and best practices
Mine stories and collaborate with Corporate Communications to create content and develop publication pathways
Collaborate with the Clinical Consultant team to promote and closely monitor clinical programs
Update HCP marketing materials and content to ensure consistent messaging and branding
Collaborate with Marketing and agencies to implement HCP social media plan
Collaborate across functions to optimize the engagement with the HCP audience
Participate in the development of the annual marketing plan for the HCP segment
Support the HCP Marketing Director with HCP advocates' onboarding and development
Track, monitor, and report marketing metrics and recommend corrective measures
Be fully compliant with FME policies, procedures, and processes
Run and report After Action Reviews (AARs) for responsible campaigns or initiatives
Support other marketing projects as needed
EDUCATION
Bachelor's Degree within Marketing or related field; advanced degree desirable.
EXPERIENCE AND SKILLS
4+ years of related experience in marketing, preferably in the healthcare sector
Skilled at story-mining, customer interviews, conceptualization, and content creation
Strong organizational, communication (oral and written), and presentation skills
Understanding of omnichannel strategy and implementation
Strong ability to collaborate with internal and external partners
Proven ability to manage multiple priorities and projects simultaneously
Proven ability to adapt to changes
Strong computer skills required with sound knowledge of
Microsoft Office Applications:
PowerPoint, Word, Excel, and Teams.
TRAVEL
Approximately 5-10%
EO/AA Employer:
Minorities/Females/Veterans/Disability/Sexual Orientation/Gender Identity
Fresenius Medical Care North America maintains a drug-free workplace in accordance with applicable federal and state laws.