- Develop strategic U.S. HCP Marketing brand plans and guide the near-term strategy and execution in close collaboration with other key functional partners. Develop, track, and assess key brand performance metrics.
- Serve as U.S. HCP Marketing brand lead, designing creative campaigns, message development, and ensuring consistent messaging throughout the field and alignment within the broader organization. Develop programs and tools for optimal sales force effectiveness.
- Contribute as a thought leader on cross-functional MS strategy projects which require input from and have implications for functions outside of commercial.
- Understand pricing and reimbursement dynamics to identify obstacles and develop strategies and recommendations to address market challenges.
- Conduct in-depth competitive assessments as necessary to provide insightful, actionable information regarding relevant business opportunities.
- Ensure that all marketing communications support plan objectives and are an effective expenditure of resources.
- Maintain up-to-date knowledge and an accurate assessment of the competitive landscape. Identify future market dynamics and opportunities to guide and refine the U.S. strategy.
- Cultivate and maintain strong relationships with thought leaders, key customers, distributors, vendors, consultants, and professional organizations which advance Biogen's business.
- 8-10 years of broad Commercial experience with 5 years of Marketing experience in the pharmaceutical or biotechnology industry or equivalent
- Demonstrated track record of leading strong teams to achieve exceptional results; ability to manage, motivate and lead others, individually and as a team
- Previous product launch experience required
- Proven experience in the development and execution of marketing strategies which achieve/exceed business objectives
- Experience in driving brand results in a highly competitive marketplace strongly preferred
- Strong scientific/medical aptitude, ability to communicate complex scientific/medical concepts in a simple and understandable manner
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Director, US HCP Marketing - Cambridge, United States - Biogen Idec
Description
Job DescriptionAbout This Role
Biogen's Marketing teams are on the front lines every day, ensuring that our products have the right visibility for the patients who need them most.
We manage global brands, support Biogen's existing portfolio of therapies and help prepare new drug approvals for launch. We work from a deep understanding of the science behind our therapies and the disease areas that they treat.You will play a critical role within the U.S.
HCP Marketing team, serving in a key leadership position with high visibility, and owning the development and execution of brand strategies and plans.
Reporting to the Head of Multiple Sclerosis (MS) Marketing, you will innovate and evolve Biogen's industry-leading portfolio, improving patient outcomes for millions.
What You'll Do
Who You Are
Your intellectual curiosity and passion for winning help you thrive in a dynamic environment.
You are an innovator, a proven marketing leader with the ability to work in a "roll-up your sleeves" culture, and a self-starter who functions well both independently and within a team.
You have successfully mastered influencing and leading across the matrix to build credibility and strong partnerships with internal and external stakeholders.
You leverage your strategic thinking and problem-solving skills to deliver results.Qualifications
Qualifications
o Experience in HCP strategy and pull through
o Experience in sales and other areas within Commercial highly desired (i.e. market access, market insights, patient services, sales management, etc.).
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit.
As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact.
Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills.
Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve.
We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired.
Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law.
