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Senior Campaigns Manager
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Senior Demand Generation Manager, Campaigns - Redwood City, United States - Anomali
Description
Company Description:
Anomali, a world-renowned platform leader in Security Operations, supercharges SecOps by fusing Lightspeed Security Analytics, Industry-Leading Cyberthreat Intelligence (CTI), AI-based automated threat hunting, alert orchestration, automated threat detection and incident response (TDIR) blocking, community intelligence sharing, exposure management, and dark web protection.
Transforming CISOs into superheroes and analysts into SOC terminators.Anomali's Platform offers:
"Match" Next-Gen SIEM, "Lens" AI Threat Hunter, "ThreatStream" TIP, Anomali Integrator, Anomali ISAC, Anomali Attack Surface Management, and Anomali Digital Risk Protection, infused with Anomali AI. Anomali bridges the gap between point solutions (EDR, NDR, SSE, RMM, CAASM, etc.) and replaces legacy SIEMs at 50% the cost, giving analysts easy-to-use tools that enable lightspeed detection & response. Anomali addresses the global shortage in cyber talent by empowering analysts to contain, eradicate, and block threats in seconds without complex SIEM queries, manual blocks, or long investigations. Anomali delivers as a proprietary platform and disruptor to the security analytics world. Anomali can search billions of logs in seconds, correlating tens of millions of IoCs and IoAs across years of telemetry and logs often deleted or moved to cold storage. At every point across the cyber kill chain, Anomali supercharges the SOC to detect, contain, and eradicate threats before organizational impact.
Job Description:
The Senior Demand Generation Manager, Campaigns is responsible for planning, executing, and optimizing multi-channel marketing campaigns to generate demand, attract new customers, and nurture existing leads throughout the customer journey.
Responsibilities:
o Develop and execute comprehensive demand generation strategies and campaigns to meet lead generation and revenue targets for new business and renewals.o Create and manage integrated marketing campaigns across various channels, including email marketing, content marketing, webinars, etc.o Collaborate with the content team to develop compelling and relevant content for campaigns.o Conduct market research to identify target audiences and segment leads for personalized campaigns.o Collaborate with sales teams to align marketing efforts with sales goals and provide support with lead qualification and nurturing.o Monitor and report on the ROI and effectiveness of demand generation campaigns.o Stay updated on industry trends and best practices to implement innovative strategies.
QualificationsRequired Skills/Experience:
o BA/BS in marketing, communications, journalism or a related disciplineo 5+ years experience managing complex global demand generation campaigns for SaaS products addressing an enterprise customer baseo Proven track record of successfully executing and optimizing multi-channel marketing campaigns.o Proficiency with SalesForce, Marketo and ABM tools is highly preferredo Prior experience within the cybersecurity industry is highly preferredo Strong analytical skills with the ability to use data-driven insights to make informed decisions.o Excellent communication and project management skills.o Team player with the ability to collaborate effectively across departments.o Excitement and passion for Technology and Demand Generationo This position is not eligible for employment visa sponsorship.
The successful candidate must not now, or in the future, require visa sponsorship to work in the US.o This is a hybrid position at our Redwood City, CA office location (3 days/week onsite)Equal Opportunities MonitoringIt is our policy to ensure that all eligible persons have equal opportunity for employment and advancement on the basis of their ability, qualifications and aptitude.
We select those suitable for appointment solely on the basis of merit without regard to an individual's disability, race, color, religion, sex, sexual orientation, gender identity, national origin, age, or status as a protected veteran.
Monitoring is carried out to ensure that our equal opportunity policy is effectively implemented.If you are interested in applying for employment with Anomali and need special assistance or accommodation to apply for a posted position, contact our Recruiting team at Transparency$130,000 - $150,000 USD Please note that the annual base salary range is a guideline and, for candidates who receive an offer, the base pay will vary based on factors such as work location, as well as, knowledge, skills and experience of the candidate.
In addition to base pay, this position may be eligible for benefits, bonus and equity.
Senior Demand Generation Manager, Campaigns professionals in Redwood City
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